Director Of Sales & Marketing - Cargo Max Key Accounts
Current• Overall responsibility for developing and maintaining sales of Cargo Max trailers to key accounts throughout the geographic territory. • Responsible for overall sales and market development of Cargo Max trailers through “mainstream” sales channels with key account retailers such as mass merchants, big-box stores, chain stores, and key specialty trailer retailers.• Professional sales: Establish relationships with retail channel partners to win product placement in retail stores throughout the U.S.A. and Canada. • Understand and implement best-practices for point-of-sale retail merchandising including product positioning, feature and benefit messaging, branding, pricing, retail training, and all facets of the point-of-sale customer experience. Continuously test and refine retail merchandising techniques that maximize sales. Produce and regularly update the best-practice standards for merchandising.• Develop distribution systems that provide trailers to retail customers at the right time, quantity, and in the format they want them (assembled, partially disassembled, bulk). Develop and continuously engage with distribution partners that serve the primary value added functions of local assembly and timely delivery. Produce and regularly update best-practice standards for distribution hub activities.