Ryan Coffey Email & Phone Number

Riyadh, Sa

Reporting directly to the Six Flags Qiddiya Park President, with a dotted line to the Executive Director of Parks and Attractions for Qiddiya.I have been entrusted with the mission of elevating the Six Flags Qiddiya brand during this pre-opening phase and positioning it as a regional and global leader in the theme park industry. I am committed to crafting innovative marketing campaigns that captivate our diverse audience and establish Six Flags Qiddiya as the ultimate destination for thrill-seekers and families alike. As my responsibilities extend beyond our park's borders, I spearhead international expansion efforts into key source markets. Through strategic partnerships and market insights, I will successfully drive awareness, revenue growth, and attendance figures, enabling Six Flags Qiddiya to establish a strong regional and global footprint.My leadership extends to overseeing and leading the Public Relations, Corporate Alliance, and Events teams. In this capacity, I foster collaboration and synergy across multiple assets, ensuring that our promotional strategies align seamlessly with our corporate values and objectives. Together, we amplify the Six Flags Qiddiya brand through high-impact events, strategic alliances, and media engagements.Working hand in hand with partners across various continents, my team and I cultivate and nurture relationships that are essential to our park's initial and continued success. These partnerships span from international distribution agreements to collaborations with local and global influencers, all aimed at driving brand awareness and visitor engagement.My commitment to excellence and passion for delivering unforgettable experiences to our guests gives our team additional asset to unrivaled experience within the Six Flags Qiddiya team. I am dedicated to ensuring that Six Flags Qiddiya remains at the forefront of the theme park and waterpark industry.

Abu Dhabi, Ae

Reporting to the VP of Commercial with a dotted line to the CEO, responsible for providing leadership, strategic direction and guidance to the team of 22 direct reports. Accountable for the growth/development of all sales activities for the portfolio (Ferrari World, Warner Brothers World, Yas Water World, Presidential Palace Abu Dhabi, Clymb In Door Sky Diving, Saraya Aqaba Water Park in Jordan).A member of the Senior Leadership Team, responsible for developing/implementing local strategic initiatives. Formulating and executing the business development strategy and customized B2B/B2C product solutions to drive revenues. Overseeing sales/revenue forecasts & spearheading organizational development, including providing client-centric, customized product solutions. Identifying and developing key client relationships and leading the team to successfully win high-value tenders.Key Achievements:• Developed and led the implementation of policies and procedures for the sales/events department.• Warner Brothers (preopening team):• Developed and led the implementation of the sales strategy.• Conceptualized/launched the educational programs, including liaison with educational establishments• Drove revenues through the introduction of B2B ticket packages for new and existing markets (CIS, China, UK, India, Africa and Europe).• As the custodian of B2B relationships, led the execution of 75+ contracts and spearheaded negotiations with MNC’s and led the team to exceed targets in the Corporate/Government segment.• Led the development of a hotel concierge strategy, including a working application• Oversaw introduction, route implementation, and project managed the introduction of shuttle buses to Yas Island Theme Parks from DXB• Led internal collaboration with the IT Department to develop API connectivity to global marketplaces including Dnata’s PrioHub ticketing solution connecting to global OTA’s and local DMC’s though the Omni/Viva ticketing system.

Dubai, Dubai, Ae

Managed and led a team of 15, responsible for the growth and development of all sales activities for Dubai Parks and Resorts (LEGOLAND Dubai, LEGOLAND Water Parks Dubai, Motion Gate, Bollywood Parks and River Walk), in line with organizational goals. Oversaw the operations of the MICE aspect of the business with a heavy focus on Domestic B2B Sales and Post Arrival International B2B sales.Key Achievements:• Developed and grew the sales team, in the pre-opening phase through the recruitment of 15 sales staff, and the development/implementation of property specific sales procedures.• Designed and led the execution of a full ‘go to market’ strategy in the ME region, including monitoring performance and initiating remedial action when required.• Drove and led the team to meet Corporate Mice targets, through the conceptualizing and roll out of the Preferred Partner Hotel Program, with 30 hotel signings in y1 and the development and roll out the educational program.• Developed and led the implementation of the domestic/international sales market strategy.• Led the launch of 6 B2C retail spaces in Dubai designed specifically for Dubai Park and Resorts Ticketing outlets.• Worked extensively with the VGS Ticketing System and helped oversee implementation and training of the DMC/B2B Partner usage.• Increased brand awareness through spearheading the team’s participation in trade shows, including IMEX Las Vegas, IMEX Frankfurt, WTM London, ITBM Barcelona, ITB Berlin, Satte India.

Dubai, Ae

Reported to and collaborated with the SVP of Sales, Marketing, PR, a senior member of the team, responsible for the complete revenue generation for the Aquaventure Water Park, Dolphin Bay, Lost Chambers Aquarium and Sea Lion Point. Leading and managing a team of 20 to collectively service both B2B and B2C markets, including the managing and growing of B2B client relationships. Effectively collaborated with IT to launch the retail admissions ticketing system from Galaxy Gateway.Key Achievements:• Led the transformation of the team to one with a proactive sales ethos and the growth to 20 staff from 2, in a 2-year period.• An integral team member involved in the launch of the retail ticketing system.• Drove B2C sales through the design, development and operational implementation of Atlantis Attraction retail initiatives (2 locations at the Dubai Airport and 2 locations at the Atlantis Resort).• Spearheaded negotiations to grow participation in the Attractions Concierge Hotel Program membership to 135 – Qtr 1 2015 (35 members – 2013, 84 members – 2014).• Increased total Concierge Hotel Program revenue by 98% y-o-y in 2014.

Panama City Beach, Fl, Us

Reported to the VP of Business Development, responsible for developing and managing the products, promotions and site content for the company, all aspects of B2B relationships with hotel operators to drive revenues and forming long term strategic partnerships. Consistently met KPI’s and increased sales by 25% y-o-y 2013, with a 40% y-o-y increase through hotel partner marketing initiatives. Left Bookit.com as I moved to Dubai. Bookit.com was the largest privately owned OTA in the USA. I marketed Orlando hotels on the Bookit.com website.

Created Sales and Marketing plans for Virgin Holidays in Orlando. Business development, implementation of sales strategies and product, in order to hit annual targets and budgets. Managed a team of 23 sales reps, both inside and outside sales.A heavy focus on partner relationships who provided tickets and tours to surrounding Orlando DMC's for the Virgin Holidays Guests. Also, managed the inside concierge and sales call center with a heavy focus on both customer service and pre arrival itinerary planning.

Hannover, Lower Saxony, De

-Managed a sales team of over 15 outside sales reps in the Atlantic Coast Region-Grew the Market from 30 clients to over 200 using targeted sales and marketing campaigns-Creating Brand Awareness by implementing strategic marketing plans to the Atlantic Coast Region-Managed and Directed On-Site Operations of groups and FIT Travelers in multiple,overseas destinations-Training and Development of sales managers and sales programs that would be used in future strategic campaigns throughout the business.

Ba, Political Science And International Studies

Ducktorate Degree, Operations And Organizational Management