Orchestrates internal and external resources to achieve demand generations goals for ERP, IT, CRM, AI, Data and Analytics, and other technology platforms.Responsible for a substantial digital marketing spend that encompasses Search PPC, Display PPC, video, and social media ad platforms.Expert at digital acquisition from over dozens of M&A activities.Setup guidelines for ethical, effective use of AI technology to augment digital marketing capabilities to speed up marketing campaign building.Deployed new platforms and plugins for a website with over 100k visitors a month.Facilitated A/B testing for better usability while improving conversion rates. Set digital KPIs to measure marketing campaign effectiveness.

I manage the digital channels and partnerships for the Enterprise Resource Planning (ERP), CRM, Cloud, Infrastructure and Emerging Technologies division of Sikich. Currently, I focus on inbound efforts to bring greater awareness to products and services via SEO, Digital Ad Platforms like LinkedIn, Facebook and Google. I also have a solid technical grasp on the underlying technologies that power these platforms to customize experiences based on buyer personas and intent.The tools I use on a daily basis:Eloqua, Dynamics CRM, WordPress, Photoshop, SEMrush, Google Analytics, Facebook, LinkedIn, Twitter, YouTube, HTML/CSS, CrazyEggTools I know:Hubspot, ClickDimensions, MailChimp, Slack, audio editing software, video editing software, BrightEdge, Lead Forensics

I strategize, plan and execute ideas for increasing digital presence and reach for content, events, lead generation, client retention/expansion and brand initiatives. •Operates the social channels for Sikich optimizing for growth and engagement using the strengths of each social platform using tools like LeadLander, SproutSocial and advanced LinkedIn tools•Manages and motivates an internal community of top sales performers for LinkedIn social selling initiatives •Owns website page creation and on-page content creation•Analyzes website traffic and monitors A/B tests and event tracking in Google Analytics•Keeps tabs on SEO performance through BrightEdge•Runs digital ad campaigns through LinkedIn Direct Sponsored Content, Facebook and AdWords to increase attendance rates for company sponsored events•Creates LinkedIn posts that get 10x engagement rate (average) of benchmarks•Developed and submitted an HTML5 app that released on AndroidManaged a team of contractors to expand the digital marketing footprintPerformed conversion rate optimization (CRO) on lead generation campaigns which resulted in KPIs 80% over industry benchmarks

690K+ followers talking about Video games - Modern and Retro, Toys - Nerf, Action Figures, Lego, 3D Printing and Unboxings. Follow along with the celebration of all things collectable at @RyFiChannel

MonkeyPaw Games specializes in bringing over forgotten retro games and Japanese imports to the modern age through digital distribution channels on PlayStation, Xbox and Nintendo. The company creates a bridge between Eastern and Western players to share games universally loved.•Creates conversations with the passionate RPG community about retro gaming, RPGs and other gaming community information.•Responsible for all media and public facing communication for MonkeyPaw games including press releases, asset creation, social media and mobile communication•Pitches media stories relating to upcoming product releases •Creates press packages with screenshots and video to include with communication•Maintains the MonkeyPaw Games website•Produces game trailers to send to media•Includes YouTube and Live Streaming strategy into media outreachTitles shipped:•Double Dragon •The Firemen 2: Pete and Danny •Hyper Crazy Climber •Wolf Fang •Tomba! 2Platforms worked on:PlayStation 3, PlayStation Vita, PlayStation TV, PSP, PlayStation 4

I help high-tech startups and indie game studios with their external communications goals. I also lead the fight to end buzzwords and jargon in communications copyCreates social media strategy and content plans for developers targeting press, blogger and online communitiesSupported Kickstarter campaigns from pre-launch to finish/post-campaignCoaches key employees and developers to prep for media interviewsMonitors product analytics using "Big Data" tools and servicesProvides reports based on metric dataAdvised on product developments and highlighted areas to further communication goalsWireframes and concepts community design elements

Assists library patrons with difficult design problems with library digital software and hardwareWorks one-on-one with patrons with more in-depth technology questions to teach skills more in-depthAuthors and teaches new classes based on technology trends (Crowdfunding and Photosharing)Helped populate content and create a community road map for the AHwiki.org

Managed community for Facebook and Mobile game players (over 2,000,000 players across the web and multiple touch devices). Created the brand "Voice"​ and managed all Facebook, YouTube, Twitter and Pinterest accounts to create viral content to engage playersFormed groups of influencers and top community members within social networks to gather feedback of early game prototypesProactively reached out to players who left poor reviews to help with issues and discover any bugs within appsTargeted and reached out to press and got placement on sites such as TouchArcade, Kotaku 148apps to get placement for new apps resulting in The Curse getting named one of the Best Apps Ever for 2012Engaged external community to raise awareness of new apps and provide more insight into the development process which created massive discussions and lots of discussion impressionsHandled customer service issues to provide "rock star"​ service for all our games to create strong brand loyaltyIssued contests and game tournaments to extend the game experience beyond traditional gameplayProvided development teams with feedback from the community and advocated for outstanding ideas from playersDove into "Big Data"​ metrics in tools like Flurry, UrbanAirship, UserTesting, Google Analytics and AppFigures to find problem areas for players and offer solutions on how to fix themSubmitted APKs to Google Play, Amazon App Store and Barnes & Noble for the company.Acquired users through AdWords (AdMob), Facebook Ads and AdParlor then optimized for CTRsOrganized booths and worked conventions and shows to showcase Toy Studio products (Chicago Toy Fair and Chicago TechWeek 2012) Researched other apps to identify possible gaps or areas of improvement of Toy Studio appsTitles Shipped:Candy Dream Word Off! Squishy's RevengeThe Curse The Beasties: Hello World 50+ smaller titlesPlatforms worked on:iOS, Android, Kindle Fire, Barnes & Nobel NOOK, HTML5

Managed marketing patient communication from emails to social mediaRedesigned http://www.4greatvision.com to reflect a more modern optometry practiceUsed SEO tactics to increase the newly relauched website's Google visibility from not ranking at all to the top 3 pagesCreated the pitch deck to launch a second optometry practice in the Madison, WI area for franchise holders and investorsBought media in targeted publications based on previous data

Directed a team of 10 writers around the globeAssigned and edited articles that would be postedInterviewed and hired writers Point of contact for game publisher review requestsMaintained professional relationships with all major game publishersBooked and organized appointments for industry trade showsCovered launch events and industry showsWrote over 500 articles in total Adjusted review criteria to keep up with the fast industry changes

Mail room clerk for the Madison Metropolitan School District and supported the print shop.Worked with Personify system to enter data for the Girl Scouts Council.

Helped customers make informed luggage purchases suited to their specific needsAssisted with the Marketing Director to launch new website featuresGenerated social media content for the travel blog to increase SEO visibilityTripled the Twitter following with a specific strategy on targeting the travel industry.

Assisted with Corporate Communications in all areas of PRContacted media, wrote press releases for regional events Reported on all media requests each week Engineered a report on social media and jumping in points for General Mills' PR department

Created one of the first instances of a local city using YouTube to show the different facets of a unique town close to the heart of Minneapolis.Assisted in all areas of communicationUpdated the City of Edina's website, which included 11 sub-sitesCreated content for city news lettersGained TV production experience by gripping for public access showDistributed promotional materials