In my role as Director of Strategy at Drive Social Media, I oversee strategic initiatives for digital marketing in the Nashville market. My responsibilities include:Team Management: I lead 3 teams for a total of 18 professionals, focusing on fostering a collaborative environment that encourages innovation and execution of high-level strategies.Client Management: Responsible for overseeing the digital marketing efforts of over 150 small to medium-sized business clients. My role is to ensure that all strategies are optimized to meet distinct business objectives and deliver on the clients goals.Operational Oversight: Part of my role is to handle the day-to-day operations and strategic decision-making, which involves direct cooperation and coordination with clients and internal teams to ensure smooth project execution and client satisfaction.Strategy Development and Implementation: I maintain a high level of product knowledge and expertise that in turn helps me to develop and implement effective digital marketing strategies that are adaptable to changing market conditions and client needs. particularly focusing on maximizing the benefits from Meta and Google platforms.Hiring and Training: I am directly involved in the recruitment and training of new team members. This includes identifying talent that aligns with our strategic goals and fostering their development through thorough training programs tailored to our operational needs and the needs of the clients. As well as continued education on product updates and market trends.Onboarding: I streamline the onboarding process for new clients to ensure a quick and efficient start. This involves setting clear expectations, aligning strategy with client goals from the outset, and maintaining open communication to adjust strategies as needed.

Manage the Analytics department for three cities (Atlanta, Tampa, and Nashville), handling critical client meetings, managing over $15,000,000 dollars in client business, and developing and implementing marketing strategies for the company's most high-profile clients. Additionally, I am responsible for hiring and building the Analytics Department in new markets while also researching and developing new technology to implement upcoming strategies.Key Achievements:-Managed a team of analytics managers in three cities, resulting in increased productivity and improved performance.-Developed and implemented successful marketing strategies for high-profile clients, resulting in increased revenue and ROI.-Managed over $15,000,000 dollars in client business, ensuring profitability and client satisfaction.-Successfully handled critical client meetings, building strong relationships and ensuring continued business growth.-Built and managed a new Analytics Department in a new market, resulting in increased revenue and market share.-Researched and developed new technology to implement upcoming strategies, improving company efficiency and staying ahead of industry trends.

Train Analytics managers on job functions and rolesSupport teams throughout the company with anything Analytics

Manage and lead a team of Analytics ManagersTrain Analytics Managers, Account Executives, Project Managers, and Creative Department members on Analytics and understanding of different statistics and metrics used to measure online marketing performance.Manage multiple client Social Media/all other online marketing Present to clients and internal team members on Marketing strategy and analytics for various industries

Effectively manage client budgets, reports, and ad/promotion schedules.Communicate directly with clients to showcase tangible results across digital platforms.Lead client meetings and work closely with clients to determine strategies that provide consistent value and ROI-based results.Examine client data across POS, CRM, and lead-management softwares to create effective digital campaigns.Analyze client data to determine tailored strategies and budget allocations that drive measurable results.Optimize client campaigns and make ongoing necessary adjustments to boost ROI.Work extensively with various online marketing platforms such as Facebook and Google to troubleshoot issues, work with their AI, set up pixels, upload campaigns, and any other ad related tasks.Manage client relationships, run client trainings and be a liaison between clients and their data/analytics.

- Commissioned as an officer through the rigorous Officer Candidate School (OCS) training program, gaining robust leadership skills and tactical knowledge.- Serve in a key leadership role, spearheading numerous strategic operations, infrastructure projects, and mission-critical solutions.- Lead and mentor a diverse team of soldiers, ensuring optimal team dynamics, training, and readiness for both state and federal missions.- Collaborate with other units and government agencies to enhance the efficiency and effectiveness of military projects.- Continuously engage in professional development, staying updated with the latest in military engineering techniques and technologies.- Foster strong relationships within the defense community and civilian sectors to facilitate collaboration and advance the mission of the Army National Guard.

Collected data to analyze KPIs, sales goals, quotas, and forecastDeveloped data collection automations and routines for weekly reports for executives and investorsActed as the in-house salesforce administrator during salesforce lightning conversion Worked directly with sales management to run sales competitions and track quarterly OKRs

Worked with business owners and operators to bring popular brands on to the Postmates platformConsistently hit and exceeded sales requirementsNegotiated contracts at profitable rates to fit Postmates and merchants needsManaged 3 of Postmates top 5 most successful markets (in over 500 markets)

-Prospected and identified potential clients or companies looking to buy or sell CNC machinery.-Conducted cold calls and outreach to potential leads, assessing their needs and offering solutions.-Maintained and nurtured relationships with existing clients, ensuring their needs were met and exploring upsell opportunities.-Conducted sales presentations and demos, highlighting the value and benefits of the CNC machinery available.-Negotiated sales prices, contracts, and terms with clients, ensuring a win-win situation.-Closed deals in a timely and efficient manner, ensuring client satisfaction.Product Knowledge & Consultation-Stayed updated on the latest CNC machinery and industry trends.-Offered technical advice and recommendations to clients based on their specific needs.-Assisted clients in understanding the benefits, features, and applications of various CNC machines.-Monitored the competitive landscape, understanding market prices, and trends.-Identified gaps in the market or client needs to advise on potential inventory acquisitions.-Collaborated with the technical and inventory teams to ensure machinery met quality standards and was available for sale.-Reported weekly sales metrics, forecasts, and potential opportunities to the sales manager or team.-Worked closely with marketing teams to develop effective sales campaigns and strategies.

Drove sales for memberships and specialty gym packagesWorked with management team to implement marketing strategies to increase club membershipSupervised front desk activities and day to day operationsTaught and coordinated fitness classes Recruited and trained front desk employeesRan out of office team activities and events