I am responsible for driving the advancement of global healthcare companies through a focus on OmniChannel and Digital Transformation. I actively lead the utilization of GEN Ai to scale data-driven strategies, aiming to improve customer engagement and expanding market reach. This contribution is instrumental in driving the growth and success of these organizations in an ever-evolving digital landscape.

As Director of Marketing Services, alongside Line Huusom, I orchestrated the expansion of our team, supporting a one European market services entity and Nordic amalgamation. Spearheading innovation in SEO, Branding, Automation, and Partnerships, we nurtured growth and ensured alignment with Valtech's core values. By establishing robust OKRs, dynamic delivery structures, and interconnected sales funnels, we propelled regional acceleration. Our strategic partnerships with Veeva and Site Improve… Show more As Director of Marketing Services, alongside Line Huusom, I orchestrated the expansion of our team, supporting a one European market services entity and Nordic amalgamation. Spearheading innovation in SEO, Branding, Automation, and Partnerships, we nurtured growth and ensured alignment with Valtech's core values. By establishing robust OKRs, dynamic delivery structures, and interconnected sales funnels, we propelled regional acceleration. Our strategic partnerships with Veeva and Site Improve not only solidified our expertise but also fostered a culture of excellence. Show less

As a Creative Director in Global Healthcare, I've partnered with leading pharmaceutical brands like Novo Nordisk, AstraZeneca, and Janssen, navigating OmniChannel and crafting impactful strategies. I've introduced innovative methods, boosting click-through rates through data-driven testing. From modular content to aligned CRO strategies, I've created engaging user experiences. My passion for data, personalization, and automation drives me to break silos and propel businesses forward.

Anthill is a pure pharma and lifestyle Marketing agency that has a mix of holistic digital marketing with Pharma with a high focus on close loop marketing and content excellence.- Developed new standards and ways of working with the creative studio- Established Design thinking ways of working and innovation processes for working with pharma marketing- Developed service design toolkits, processes, and canvas that are scalable internally- Worked to help develop strategic marketing… Show more Anthill is a pure pharma and lifestyle Marketing agency that has a mix of holistic digital marketing with Pharma with a high focus on close loop marketing and content excellence.- Developed new standards and ways of working with the creative studio- Established Design thinking ways of working and innovation processes for working with pharma marketing- Developed service design toolkits, processes, and canvas that are scalable internally- Worked to help develop strategic marketing solutions for ALK, LEO Pharma, Novo Nordisk, Gruenthal, Biogen, Eucerin- Developed Marketing Transformation strategies and helped established new ways of thinking with CRO Show less

• My role as a Creative Strategist / Account director allows me to bridge the gap between accounts and creative. Being able to speak the same language and while finding loops and holes in the current client landscape• Commercial Lead for CX Strategy and growing Valtechs creative services• Worked across Valtechs Pharma Clients and have a good understanding of the Danish & Scandinavian markets.• Helping develop digital marketing strategies across the breadth of Valtech local and… Show more • My role as a Creative Strategist / Account director allows me to bridge the gap between accounts and creative. Being able to speak the same language and while finding loops and holes in the current client landscape• Commercial Lead for CX Strategy and growing Valtechs creative services• Worked across Valtechs Pharma Clients and have a good understanding of the Danish & Scandinavian markets.• Helping develop digital marketing strategies across the breadth of Valtech local and international clients• I am responsible for developing RFP and SOW and contractual documents that secure Valtechs business.• I help develop the creative strategies that make up some of the core ideas across Alshaya Group, Pandora, Trelleborg and Nordic Forum.• I have developed consulting workshops for Multiple Brands and digital projects across mobile, Omin Channel, and Big Data Solutions.• I have been part of team project that have allowed me to talk conclusively about machine learning strategies and new developments in tech.• Broad understanding of Digital and Technical project and agile works with in Sitecore, Epi Server, Salesforce, and Mobile frameworks. Show less

• Developed an interactive banner campaign for Vimto that changed the way we do P2P marketing on Google and made the ThinkingWithGoogle Blog page as Best in Show.• Developed multichannel strategic campaign for Barbican that integrated, social influencer, user generated content, SMS integrated sign up, automated EDMS, mobile friendly UI, webisodes, re-marketing, dynamic re-targeting, online video competition stretching across the GCC and MENA region. Sales boost up by… Show more • Developed an interactive banner campaign for Vimto that changed the way we do P2P marketing on Google and made the ThinkingWithGoogle Blog page as Best in Show.• Developed multichannel strategic campaign for Barbican that integrated, social influencer, user generated content, SMS integrated sign up, automated EDMS, mobile friendly UI, webisodes, re-marketing, dynamic re-targeting, online video competition stretching across the GCC and MENA region. Sales boost up by 30%.• Worked on Abu Dhabi Airport and Duty Free, campaigns that used digital billboards, consumer promotion, SEM, integrated rich media banners that linked to purchase inside the banner and drove sales by 27% both on mobile and online.• Integrating with a team of designers, developers, SEO and SEM specialist to drive and grow Face to Faces full digital business offering.• Designed and developed Vimto Ramadan YouTube interactive rich media banner that drove above average click through rates for Google, and made it into the Google rich media gallery as a first time ever banner functionality.• Was part of the team that helped write, strategies, designed and present presentation documents that won LEGOLAND Dubai• Worked intimately with the Select Group, using SEO, SEM conversion strategies UI and UX to drive global traffic and convert users to customers bringing their cost per lead down 50% in 6 months and bringing the bounce rate down to 35%• Written, storyboarded and produced Digital Content Videos for Vimto that have driven over 1.5m views per video• Developed digital activations for Rani Beverages that ran across MENAT driving sales for the Launch of their new beverage ranges• Social media strategy, management and implementation for Unliever, Lipton, Fair and Lovely, Barbican, Vimto, and Legoland Dubai accounts, raising their social status and footing in the region, monitoring reporting and creative.• Script writing, art directing, editing and production for all Face to Face clients. Show less

• Created & directed business strategy, consumer insight and marketing communications; driving target markets across all socioeconomic levels as a partner/digital strategist • Won several coveted industry awards for excellence in print communication for a Cbus Superannuation project • Developed strong client relations; implementing brand campaigns across the energy & superannuation markets • Utilised research, workshops and testing sessions with staff, clients and stakeholders to… Show more • Created & directed business strategy, consumer insight and marketing communications; driving target markets across all socioeconomic levels as a partner/digital strategist • Won several coveted industry awards for excellence in print communication for a Cbus Superannuation project • Developed strong client relations; implementing brand campaigns across the energy & superannuation markets • Utilised research, workshops and testing sessions with staff, clients and stakeholders to develop creative solutions• Captured complex ideas; translating client needs & expressing solutions in an accurate and engaging writing style• Managed creative development activity ensuring project delivery to the highest standards, on-time & to budget • Delivered digital strategy advice using smart marketing insight to deliver high return on investment for clients Show less

• Developed and implemented brand, marketing, retail, social and digital strategies for Folio 1 customers• Led multifunctional teams to win a highly lucrative Simply Energy account and develop a growing market share • Established Energy Deal as a top internet comparison brand; delivering a robust marketing strategy in 6 months • Built strong client & stakeholder relations via the delivery of innovative solutions & measurable investment returns • Key company advisor on mobile… Show more • Developed and implemented brand, marketing, retail, social and digital strategies for Folio 1 customers• Led multifunctional teams to win a highly lucrative Simply Energy account and develop a growing market share • Established Energy Deal as a top internet comparison brand; delivering a robust marketing strategy in 6 months • Built strong client & stakeholder relations via the delivery of innovative solutions & measurable investment returns • Key company advisor on mobile application development, UI/UX desktop platforms and SEO/SEM campaigns • Excelled across graphic/website design, customised online solutions, copywriting, marketing and consulting Show less

• Enhanced the agency portfolio by winning key contracts from Dulux Australia, Europcar and Cbus Superannuation • Worked collaboratively on retail and consumer strategies for clients such as Kraft, Cadbury, Rip Curl and Vegemite • Implemented digital and social strategies for client accounts across all 360o touch point marketing opportunities• Prepared & controlled project proposals, planning, timelines, budgets, creative concepts & post campaign analysis• Heavily involved in… Show more • Enhanced the agency portfolio by winning key contracts from Dulux Australia, Europcar and Cbus Superannuation • Worked collaboratively on retail and consumer strategies for clients such as Kraft, Cadbury, Rip Curl and Vegemite • Implemented digital and social strategies for client accounts across all 360o touch point marketing opportunities• Prepared & controlled project proposals, planning, timelines, budgets, creative concepts & post campaign analysis• Heavily involved in the creative design process to ensure maximum campaign reach within social media spheres Show less

• Designed & launched 8 new brand identities as creative director for Verve Strategic Communications • Managed, pitched & negotiated the winning contracts for Alosra, Mitsubishi & Peugeot against 4 leading agencies• Developed & launched an in-store radio advertising concept for Alosra; achieving additional client/agency revenue• Created client marketing strategies in the automotive, financial, education, hospitality, retail & luxury item sectors

• Created, developed & delivered the American Express global marketing campaign for the My Life My Card initiative• Launched a $1m DHL multi-platform promotion across 10 counties; achieving a 40% increase in sales revenue • Worked with key stakeholders to negotiate, propose & win Batelco & Gulf Air contracts, ahead of 12 agencies

• Managed multimillion euro events & branding for Coca Cola, Castrol & PGA Tour as a SPME designer • Created & developed advertising & marketing portfolios for large retail & blue chip corporate customers in Bahrain• Installed & delivered business systems; defining & implementing agency & quality control policies & procedures

• Delivered innovative advertising solutions; managing brand strategy & development projects from concept to client acceptance for multinationals across the Middle East

• Developed design strategies for large multinational clients such as Hertz, Interflora, Skellerup, Swanndri & Pacific