Ryan Conway Email & Phone Number

Louisville, Kentucky, Us

Over 450 of the world's most extraordinary alcohol brands are part of the Sazerac family. The company is a privately held American spirits business headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, with principal offices in Louisville, Kentucky. Responsibilities include all On-Premise functions in the US and abroad including:◇ Create, execute, and manage the Global On-Premise channel strategy with ownership of Field Sales, Distribution, Marketing, and Key Accounts◇ Developed and executed business case for the hiring of additional Field Reps, Key Account Managers, and Distribution Managers for the On-Premise channel, delivering results above industry trends◇ Led a multi-functional program to develop the necessary tools and training for field and distribution staff, including the On-Premise playbook◇ Identify, build, and maintain strong distributor relationships and secure strong execution in key national accounts as measured by sales drivers and KPIs; engage with new national and global accounts through channel management processes, developing initiatives to build distribution◇ Collaborate closely with Sales and Marketing teams to prioritize state and national on-premise account plans; deliver impactful presentations to secure distribution and promotional activity for portfolio brands

Fuschl, At

Reporting directly to the North America CEO and actively participating on the Red Bull North America Board and Executive Leadership Team.◇ Supervised a major 2020-2021 company reorganization for all aspects of On-Premise and Food Service divisions including distribution, key accounts, marketing, festival partnerships and events, field training and operations, data and consumer analytics, and field force operations◇ Develop and execute annual strategies, tools, and training focused on driving company objectives with hundreds of million in annual sales; large P&L budget, 10+ direct reports, and 300+ total organization ◇ Achieved a CAGR of 8% for 7 years as VP/SVP by reorganizing budgets and channeling funds to the biggest potential outlets within distribution in North America◇ Established a business strategy to raise millions for new music festival distribution and execution securing 60+ additional music festivals (800 total per year) attended by more than 2 million on-site consumers◇ Created and implemented consumption occasions campaign as a pillar of marketing strategy resulting in significant growth in brand relevance and consumption in Key On Premise occasions over 2 years◇ Enhanced industry and opinion leader marketing program to build brand and product relevance ◇ Pioneered and deployed a new 2021-2022 strategy to gain distribution in 40,000 incremental On-Premise outlets resulting in increased sales and the employment of 60+ new staff◇ Built 2021 business case and earned approval to expand span of control by hundreds of millions with strategic project of new Field Force initiative, creating a scalable model for other divisions and countries; largest single headcount addition in Red Bull North America history for a single◇ Kept 100% of staff during and through the pandemic, with 90% retention in trailing 36 month period

Fuschl, At

◇ Promoted and relocated to Atlanta to lead the execution of regional and national plans throughout the On-Premise channel in 13 southern states, continuing to take on larger scale within company◇ Trained 50+ staff for executing strategies in distribution, marketing, account and event managementAchieved a 5% annual growth in sales following 2 years of static revenue by introducing a new product, redistributing budgets, channeling the funds to those units/regions offering the largest revenue potential◇ Created regional sales, distribution, nightlife and festival plans to exceed sales goal by more than 10%

Fuschl, At

As Red Bull was looking to grow revenues and profits by implementing improved product processes, developing reporting capabilities, and generating marketing materials to drive product awareness, my responsibilities included:◇ Led a 3-person team executing trade marketing programs and facilitated training and sales tools to improve productivity and results◇ Controlled a project to simplify all SAP systems providing On-Premise enterprise ability to easily track sales, assess financials, and monitor profitability in one place◇ Ran the introduction of web-based communication portal and overhauled 50+ IT, analytic and trade marketing projects, raising product awareness by over 15%◇ Introduced and implemented a CRM plan in three months focused on execution results, visit frequency and master data and used by more than 120+ employees◇ Created the production of quarterly video updates highlighting key focuses and tools available for 2,000 staff

Fuschl, At

Region required a proven leader to expand distribution, sales, and execution in most high-profile On-Premise territory in the US, engaged to build quick wins and build momentum in the region.◇ Managed the largest US On-Premise Red Bull distributor by innovating high-quality distributor sales initiatives and account focused marketing plans; initiated training program for local team that became national program◇ Managed a team where a member won Rep of the year for three years in a row

Fuschl, At

Retail Field Sales Manager, Red Bull North America, Phoenix, AZ Jan 2005 – Oct 2006 On-Premise Manager, Red Bull North America, Phoenix, AZ July 2002 – Jan 2005

Los Angeles, California, Us

◇ District Sales Manager, 2001-2002◇ Sales Representative, 2000-2001

Bachelor Of Arts - Ba, Business Management, Minor Economics

Education record