Ryan Peters Email & Phone Number

Burlingame, Ca, Us

Larkspur, California, Us

Seattle, Wa, Us

In my position within the AWS Trust and Reputation PR team, I manage reactive and proactive communication to safeguard AWS and our customers against reputational risks. This role demands a comprehensive grasp of the intricacies of cloud computing, encompassing industry dynamics, competitive positioning, and critical relationships with the media. My core responsibility is leading cross-functional crisis response, coordinating with technical, legal, and customer teams during business critical events like service incidents or security-related events.My signature contribution has been developing strategic crisis communication guidelines and playbooks for programmatic global responses to over 50% of reactive issue cycles. This work ensures a consistent and data-driven approach to crisis management

Menlo Park, Ca, Us

During my time at Meta, my efforts were largely dedicated to identifying and mitigating potential PR risks related to customer trust and transparency. This included handling reactive and crisis communications concerning sensitive content issues, usage of social media, content dissemination strategies, minimizing offensive or harmful content, and navigating the complexities of potential user harms across various platforms.On a proactive basis, my PR initiatives were aimed at promoting algorithmic transparency, integrity in content distribution, explaining Feed ranking processes, transparency in content moderation, and detailing the workings of recommended content, among other technical topics that required delicate handling to mitigate associated risks.Key achievements include:Led the initiative for Facebook's recommendations guidelines and the Widely Viewed Content Report, which provided unprecedented insight into content distribution practices on social media. This effort played a significant role in mending the company's reputation with media and stakeholders, and in the process, revitalizing the brand image.Drove challenging PR tasks focused on issues like misinformation, borderline content that violated policy communications, and navigating the complex nuances of Facebook's public policies

Novato, California, Us

• Strategic Leadership: Served as the Senior PR representative for 2K Sports, directly responsible for formulating and executing comprehensive product communication strategies that drove brand awareness and product visibility across global markets. • Campaign Strategy & Execution: Led the creation and implementation of global PR campaigns, including product launches, media interviews, press tours, and perception-changing events. Developed and executed media coverage objectives, resulting in significant increases in media coverage and positive sentiment for 2K Sports products. • Media Relations: Directed all media relations efforts, including event planning, game demos, feature pitching, and coverage reporting. Successfully managed relationships with top-tier industry media contacts and served as a key spokesperson for 2K Sports when appropriate. • Athlete & Celebrity Engagement: Managed the development and execution of brand-related events, appearances, and media opportunities for athlete and celebrity brand ambassadors. Leveraged these partnerships to enhance the brand’s media presence and consumer engagement. • Cross-functional Collaboration: Collaborated closely with product managers, development teams, and PR agency teams to develop and refine strategic plans. Oversaw the external PR firm throughout the implementation of PR initiatives, ensuring alignment with the overall brand strategy and objectives. • Industry Monitoring & Executive Reporting: Monitored industry news, perceptions, and reviews of 2K Sports products and the 2K Games brand. Regularly updated executives on key industry trends, media coverage, and product perceptions to inform strategic decision-making.

Redwood City, Us

• Managed communications around new products and regular updates to Trion Worlds products with a penchant for developing and executing strategy to break through where it matters most.• Provided strategic direction and develop PR plans that ladders up to business objectives• Lead spokesperson development and was a spokesperson on behalf of Trion Worlds for media and events.• Managed/oversaw a digital PR outreach program and deliver positive coverage and improved influencer perceptions• Provided PR counsel and messaging and positioning guidance to your marketing counterparts

San Diego, Ca, Us

Managed global public relations, social media, editorial and industry relations for SOE brands: DC Universe Online, EverQuest®, EverQuest® II, Star Wars Galaxies, multiple PlayStation®Network and PlayStation Portable titles. Product management included development of brand messaging, consumer media relations, product life-cycle management, event planning, social media relations, asset creation and strategic implementation planning, and various other duties.

Us

Advised and counseled private, public and associations in the consumer technology arena. Developed strategic messaging and marketing goals to achieve client objectives. Published press releases and drafted media alerts, speaking abstracts, media/analyst pitches, public relations plans and awards submissions. Led weekly client meetings. Coordinated and staffed trade shows, client analyst/media events and other high profile exposure opportunities. Coordinated and pitched editorial calendars, buyer's guides and award matrixes. Maintained high-quality relationships with top-tier national consumer technology press, national business press and various trade publications. Managed and developed intern program.