TEXTON is a national leader in window treatments for commercial and residential environments. As the Director of Sales & Marketing, I lead a national team of sales people, marketing strategy and product development. TEXTON is one of the fastest-growing companies within the window treatment industry, large in part to its product innovation and dedication to customer success.Responsible for the performance of Commercial and Residential sales channels for both interior and exterior applications. • Manage the daily operations in sales and marketing • Design and develop product/service offering • Create and manage brand communications (digital and print) • Train national network of dealers on products and applications • Participate as a member of the executive strategy team • Responsible for meeting performance goals for sales and gross profit margin

CinemaTech is B2B luxury brand which designs and manufactures seating and home theaters for the world’s most prestigious estates. As the Director of Marketing and Technology, I lead and execute all aspects of brand strategy, marketing and organizational technology. This includes their website, inbound & content marketing, sales enablement and trade shows. My role includes the following responsibilities:• Collaborate with executive leadership to uncover insights and strategies to develop and implement strategies for new and existing products• Oversee and grow the marketing department to identify revenue opportunities• Manage, create and update content for customer and internal touch points• Implement, manage and support technology systems to drive organizational success such as CRM, O365 environments, workflow automation and similar.

Steelcase is a Fortune 1,000 company and the global leader in furniture and technology for the workplace, healthcare and education markets.• Drove client development and served as SME for Designtex's Surface Imaging division, leveraging digital imaging technology to provide customized materials for commercial spaces.• Conceptualized and implemented pipeline strategy, supporting a regional salesforce. Trained and managed product sales, leveraging ground-level coaching and in-market support.• Directed dealer-channel relations for custom products and new business initiatives. Provided market-sizing and business prototyping to enable initiative success throughout region.• Provided key account development encompassing relationship management and solutions delivery for clients including Fortune 500 companies and prestigious architectural firms. Select Achievements:• Grew regional sales 300% over three years, achieving 65% gross margin on large capital projects.• Created and oversaw product sales coaching program generating 120% increase in new opportunities.

• Served as senior strategy leader, driving results across channel development, sales enablement, and marketing services for clients within consumer products, financial services, and franchised organizations.• Collaborated with CEO and executive team, guiding market initiatives, sales technology, and trends, administering $750K implementation budget.• Created and managed demand-generation programs, consisting of content strategy, tradeshows, direct mail and digital campaigns to create awareness of value-added solutions and new manufacturing capabilities.• Coached 10 sales executives, delivering guidance and solutions that successfully enabled growth of professional services and new manufacturing capabilities.• Led market-sizing, business prototyping, and equipment & materials specification/negotiation. Developed thought leadership as writer and contributor for target market trade journals. Select Achievements:• Spurred 50% gross margin growth and 10% annual sales increase by validating and implementing new manufacturing division to support expansion within focus industries.• Generated 22% lift in new revenue through e-commerce, automation systems, and marketing services. Coached sales team on newly implemented ecommerce capabilities.• Positioned company effectively as thought leader in target markets, achieving 70% escalation in new opportunities.

• Served as client success partner, providing business prototyping, validation, and management of custom online collateral systems for enterprise-level and franchised organizations.• Drove CEO print technology initiative from inception to completion, expanding ecommerce capabilities and scalable service delivery. Achieved 10% annual revenue growth.• Collaborated with clients to design print and digital communications aligned with brand and goals.• Directed marketing communications strategy through direct mail, email, tradeshows, and digital channels.

• Developed strategic, creative solutions that enhanced client customer relationship management (CRM) and marketing programs.• Consulted with executive leaders, designing notable marketing and sales collateral for companies including Kroger, Microsoft, and Verizon Wireless.

As a current consultant and advisor with FLAAR, I have been associated with the organization since 2001 working as Review Editor and Project Manager for the study of Wide-format printing, Software and similar technologies. In my current advisor role, I work with Dr Hellmuth and his team on their research of wide-format printing technology as it relates to how the end product is sold from the printing company to the consumer. In addition, I advise them on the research for MIS and print automation software to provide a true, unbiased analysis for the industry.