Consulting services focused on eCommerce, Business Strategy, Business Development, Digital Transformation, Distribution, Pricing, Digital Marketing and more.

Strategic long-range planning focused on sizing and targeting under-penetrated markets and evaluating barriers to overcome in order to drive revenue growthOwned and executed competitive analysis and pricing strategy for Desktop microprocessor component sales worldwideDeveloped strategic partnerships with gaming developers in order to develop value add bundles to enable growth in average selling prices in global marketsDeveloped owned and executed annual world-wide sales plan for global distribution sales to PC system integrators of microprocessor component sales Executed growth programs to drive exceptional revenue and margin growth in a declining TAM market by leveraging differentiated products and strategic partnerships

Company level strategic initiative encompassing eCommerce, online content syndication, machine learning, internal data structure and usage, go-to-market sales strategy, overall website user experience, and online customer supportLed a team of 20+ employees encompassing distribution sales relationships, development of eCommerce platform, digital marketing, asset management, customer support & content syndicationVendor evaluation and construction of an enterprise direct eCommerce platform shipping a very large number of SKU's to a wide and global customer base with complex back end logisticsExperience in many business areas of the company including, but not limited to: sales, distribution, marketing, finance, operations, compliance, tax, logistics, IT, procurement, legal, export control, and logistics Elected to ECIA (Electronics Components Industry Association) Board of Directors as the sole representative of Texas InstrumentsOptimized and evolved marketing spend based on knowledge of buyer personas and conversion rates to drastically exceed market growth of my businessDelivered extremely high revenue growth in newly created and highly profitable direct online channel of sale while also achieving record sales and market share from online distributionManaged several large world-wide distributor relationshipsStrong C-level relationships both within TI and within external infrastructure partners and distributorsConsistent performance of not only increasing revenue of the business but also increasing the number of customers and breadth of devices they are purchasing

Managed all business aspects and relationships of five of the top ten semiconductor distributors Managed an indirect team focused on eCommerce growth corporate product lines and global sales teamExecuted an aggressive online sales strategy focused on increasing customer reach by: 1) Increasing breadth of in-stock products2) Improving SEM programs and SEO optimization via increased content & parametric data 3) Leveraging online training and videos to offer broad touch educational vehiclesIncreased end customer reach by 27% and revenue by 20% in less than 19 monthsOrchestrated a major community website launch tightly integrated with social media to increase customer reach and offer real time product feedback from customersManaged co-op digital advertising campaigns with online distributorsIncreased effectiveness of new product launches on eCommerce sites by improving content management

Worked closely with Corporate Vice President of worldwide distribution sales and regional distribution sales directors to execute aggressive margin enhancing sales plansDrove channel strategy achieving record quarterly revenue in desktop microprocessor businessContinuously increased average selling prices in AMD’s distribution channel while overall market average selling prices decreasedMonitor supply, backlog orders, channel inventory and resale to make quick and educated decisions to impact current quarter delivered revenueDeveloped tools to track market conditions online real-time in order to allow our company to react faster to changing market conditionsTrack and detect our competitors channel health indicators in order to sense vulnerabilities

Managed a product portfolio of micro-controller devices for the appliance digital motion control market Implemented go to market plan to penetrate digital motor control market in the appliance industryAnalyzed feasibility and profitability of developing new products by sizing target markets and developing business cases for those products