• Manage 3 data analytics products — the company’s primary growth engines for revenue and profitability.• Direct the work of a 19-person team of .NET, SQL, SAS, Solr, and UI developers, quality assurance analysts, and business analysts to deliver new products and execute against quarterly/annual release schedules. • Administer products through the entire development lifecycle, create and maintain 1,3, and 5-year product roadmaps, and play a primary role in ongoing sales, support, and marketing post-launch. • Effectively advance change and drive sales by thoroughly evaluating and prioritizing product ideas based on market research/analysis, following through on ideas by defining marketing/business requirements, and building business cases to obtain sales commitments.Key Contributions and Results:• Increased annual sales 53% by identifying/engaging strategic partner to supplement stagnant, spreadsheet-based data product, and then designed/managed development of web platform to deliver data, and managed all aspects of new launch. Recognized $100K+ savings through new partner development.• Managed major product launch on time, with only 3 months lead-time.• Successfully managed 20+ product releases.

• Developed business strategy and marketing plans to grow awareness and market share of a specific customer segment. • Managed market research, competitive analysis, product positioning, product road mapping, lead generation, promotional programs, and customer retention — and successfully directed the work of a marketing manager, marketing specialist, email-marketing specialist, social media manager, copywriter, and two graphic designers.Key Contributions and Results:• Implemented new customer touchpoint program, including onboarding, training, and customer lifecycle communications – impacted 15K customers.• Improved customer retention 11%. Grew sales of new products for specific segments 8%.• Launched new public relations strategy and managed activities of 3rd party PR firm. Developed new content marketing approach to drive traffic to website.

• Managed 2 of 3 products within our Market Intelligence division, including custom and off-the-shelf consulting/analytics solutions that utilized intellectual capital/data assets for cost modeling, product-demand forecasting, market penetration assessments, time/motion studies, and carbon footprint and efficiency calculators. • Provided leadership in marketing for all division products, including planning/executing launches and promotions. Key Contributions and Results:• Grew sales of custom analytics 33%.• Developed and managed go-to-market plan for major product release, resulting in 50% higher sales than previous launches.

• Successfully ran the e-commerce site for a multi-million dollar division of company, with 28 cost data books, 76 reference books, 4 software products, and multiple off-the-shelf analytic reports. • Drove marketing and go-to-market strategies for core products, organized new product launches, and promoted existing products.Key Contributions and Results:• Increased year-over-year sales 14%.• Increased sales of core products 25% through slow season by developing more effective promotions.

• Served as lead U.S. liaison for two subsidiaries of the company.• Managed/coordinated PR and marketing activities including press releases, market research, and trade shows.