Ryan Dahlstrom Email & Phone Number

Northfield, Vermont, Us

Blackfriars, London, Gb

Shelburne, Vermont, Us

● Led a full eCommerce replatforming project for all 4 company websites, which included platform migration, new design, and new site architecture with a focus on user experience ● Manage all aspects of e-Commerce department, which is responsible for daily sales performance of all four company websites● Monitor, evaluate, and analyze daily site performance using Adobe Omniture, Google Analytics, and other analytics tool and platforms● Identify new opportunities to increase sales based on on-site user activity analytics● Direct responsibility for annual budget allocation and spend● Responsible for developing and executing on web content strategy using proper SEO methodology and A/B and multivariate testing of appropriate pages● Responsible for hire and fire decisions, as well as creating and delivering annual performance reviews● Direct current resources and partners, including internal IT relationships and external agency/technology partners

Little Rock, Ar, Us

● Manage all aspects of e-Commerce channel including site navigation and layout, product positioning and merchandising, segmentation strategy, content creation and optimization, and promotional messaging and strategy● Manage all other aspects of the online space including digital customer support, and digital customer engagement and retention● Monitor, evaluate, and analyze daily site performance using Adobe Omniture, Google Analytics, and other analytics tool and platforms● Identify new opportunities to achieve incremental sales based on on-site user activity analytics (via Clicktale)● Direct responsibility for annual budget allocation and spend● Responsible for full e-Commerce website rebuild with an aim at growing channel contribution, capitalizing on customer segmentation data, and improving customer support and retention efforts● Drove 38% growth in channel contribution in first 4 months in position; 113% total growth to date● Established digital strategies used in “Better Lexington” campaign, including landing page and full site segmentation targeting; in first month of activity campaign outperformed entire prior quarter by 44% in terms of volume of high-speed Internet units sold● Responsible for developing and executing on web content strategy using proper SEO methodology and A/B and multivariate testing of appropriate pages● Prioritize and manage all digital go-to-market strategies to respective timelines, resource allocation, and budgets● Responsible for hire and fire decisions, as well as creating and delivering annual performance reviews; currently manage a team of 4 full time employees● Direct current interactive resources, including internal IT relationships and multiple agency partners● Contributed to “Customer Story,” written by testing partner, entitled “Building the Website Experience Around the Customer Experience”

Little Rock, Ar, Us

● Work hand-in-hand with media agency to construct and launch paid search campaign to better align with company goals and objectives● Internal responsibility for strategy & performance of $1.2 MM annual paid search campaign ● Involvement in development and oversight of overall digital media plan and performance● Responsible for procurement of new A/B testing partner that led to exponential growth in online sales

New York, Ny, Us

● Spearheaded the creation of a new Paid Search division within The Media Kitchen● Responsible for all facets of building and maintaining the Search team, managing all campaigns, and ensuring client satisfaction and campaign success● Daily oversight & responsibility for over $14MM in yearly media spend● Collaborated with client/account team to ensure media strategies were in line with marketing strategies and overall client objectives● Combined creative thinking with factual analysis to develop appropriate cross-channel strategic media plans● Closely monitored campaign performance and optimized to maximize efficiencies

● Managed day-to-day operations of title insurance operation within real estate law firm● Developed and implemented marketing initiatives to generate additional revenue from outside law firms, which led to a 10% increase in year-over-year revenues within 3 months● Spearheaded vendor transition that led to 25% cost savings● Direct supervision of title company staff; Secondary supervision of legal support staff

● Responsible for taking original concept and creating a viable online business that provided a platform on which consumers could request real estate services and licensed agents would bid & compete to provide the service● Oversaw daily operations including vendor relationships, sales performance, visitor satisfaction, and growth of user-base● Daily management of sales team, IT partners, and client relations employees● Responsible for overseeing and conducting membership sales including lead generation, cold calling, negotiating payment, and closing deal

● Provided marketing and strategy consulting services for regional businesses with $1-25MM in annual revenue; Services focused on SEM & SEO strategy and management and web design● Implemented ROI positive web strategies for various firms, which lead to significant increases in site traffic and visitor inquiries

Residential sales & rentals in Upstate NY. Specialized in investment properties and rehab properties.

Ballston Spa, New York, Us

● Developed customized SEM & SEO strategies that fit within the overall digital marketing objectives of the client● Analyzed multiple streams of data to ensure proper planning and buying decisions● Performed ongoing online campaign analysis and optimization to ensure consistent, positive results● Managed client budgets to ensure positive ROI for all campaigns

Jd

Mba, Operations, Marketing, Hr, Ecommerce, Finance

Bs, Business