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Global marketing, sales & digital commerce professional, intrapreneur, and occasional speaker with a background in law and real estate. I'm constantly pushing the bounds of what is expected and challenging the confines of what is possible in order to grow, expand, and excel in the space. * Innovative JD/MBA-educated digital leader and change agent with a proven track record of transforming digital businesses, while creating value and growing revenue* Experience includes leading digital strategy for a Fortune 500 company, branding/rebranding strategy and execution for a Fortune 500 company, managerial and leadership skills in digital media, social media, eCommerce (DTC, Retail.com, & marketplace), SEM, SEO, A/B Testing & optimization, and customer support* Awarded 2022 Most Effective Pivot Strategy Brand Experience Award by retailTouchPoints* Lead a digital acceleration program that has grown revenue 500% & customer file nearly 700% in 2 years* Responsibility for strategic direction and tactical execution of multi-brand, beauty/personal care eCommerce channel that experienced double-digit revenue growth during first year under my direction* Direct digital strategy & eCommerce operations for a 4-brand corporate DTC portfolio, that realized 20% growth to nearly $60 million in annual revenue * Responsibility for and oversight of a Fortune 500 corporate eCommerce website, which improved over 113% in unit contribution to account for nearly $110 million in top-line revenue* Led the creation of a new Paid Search division at The Media Kitchen serving B2B and B2C clients, which grew to manage over $14MM in media spend within 15 months * Thought leader with regular speaking engagements pertaining to customer segmentation, real-time digital targeting, site testing and optimization, and digital customer service* Experience working with: Paid Search Platforms, SEO tools, Social Ad Platforms, Ad Serving Platforms, Loyalty Platforms, Affiliate Platforms, various eCommerce Platforms, A/B Testing Platforms, User Testing services, Analytics Platforms, CRM systems, Email Marketing Platforms, Content Management Systems, Project/Task/Issue Management Platforms Specialties: Intrapreneurship; entrepreneurship; business planning for internal use & to obtain financing; marketing plans & strategies; web design & development; search engine optimization; paid media management; operations consulting; overall business analysis & improvement recommendations; real estate investments; management; leadership experience; cross-border commerce; international sales & service
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Global Director Digital CommerceDarn Tough Vermont® Nov 2019 - PresentNorthfield, Vermont, Us -
Senior Director Marketing - Ecommerce For Sundial BrandsUnilever Jul 2017 - Nov 2019Blackfriars, London, Gb -
Director Of EcommerceVermont Teddy Bear Company Jun 2014 - Jul 2017Shelburne, Vermont, Us● Led a full eCommerce replatforming project for all 4 company websites, which included platform migration, new design, and new site architecture with a focus on user experience ● Manage all aspects of e-Commerce department, which is responsible for daily sales performance of all four company websites● Monitor, evaluate, and analyze daily site performance using Adobe Omniture, Google Analytics, and other analytics tool and platforms● Identify new opportunities to increase sales based on on-site user activity analytics● Direct responsibility for annual budget allocation and spend● Responsible for developing and executing on web content strategy using proper SEO methodology and A/B and multivariate testing of appropriate pages● Responsible for hire and fire decisions, as well as creating and delivering annual performance reviews● Direct current resources and partners, including internal IT relationships and external agency/technology partners -
Staff Manager - Interactive MarketingWindstream Communications Sep 2011 - Jun 2014Little Rock, Ar, Us● Manage all aspects of e-Commerce channel including site navigation and layout, product positioning and merchandising, segmentation strategy, content creation and optimization, and promotional messaging and strategy● Manage all other aspects of the online space including digital customer support, and digital customer engagement and retention● Monitor, evaluate, and analyze daily site performance using Adobe Omniture, Google Analytics, and other analytics tool and platforms● Identify new opportunities to achieve incremental sales based on on-site user activity analytics (via Clicktale)● Direct responsibility for annual budget allocation and spend● Responsible for full e-Commerce website rebuild with an aim at growing channel contribution, capitalizing on customer segmentation data, and improving customer support and retention efforts● Drove 38% growth in channel contribution in first 4 months in position; 113% total growth to date● Established digital strategies used in “Better Lexington” campaign, including landing page and full site segmentation targeting; in first month of activity campaign outperformed entire prior quarter by 44% in terms of volume of high-speed Internet units sold● Responsible for developing and executing on web content strategy using proper SEO methodology and A/B and multivariate testing of appropriate pages● Prioritize and manage all digital go-to-market strategies to respective timelines, resource allocation, and budgets● Responsible for hire and fire decisions, as well as creating and delivering annual performance reviews; currently manage a team of 4 full time employees● Direct current interactive resources, including internal IT relationships and multiple agency partners● Contributed to “Customer Story,” written by testing partner, entitled “Building the Website Experience Around the Customer Experience” -
Manager - Interactive MarketingWindstream Communications Oct 2010 - Sep 2011Little Rock, Ar, Us● Work hand-in-hand with media agency to construct and launch paid search campaign to better align with company goals and objectives● Internal responsibility for strategy & performance of $1.2 MM annual paid search campaign ● Involvement in development and oversight of overall digital media plan and performance● Responsible for procurement of new A/B testing partner that led to exponential growth in online sales
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Search StrategistThe Media Kitchen Oct 2008 - Jun 2010New York, Ny, Us● Spearheaded the creation of a new Paid Search division within The Media Kitchen● Responsible for all facets of building and maintaining the Search team, managing all campaigns, and ensuring client satisfaction and campaign success● Daily oversight & responsibility for over $14MM in yearly media spend● Collaborated with client/account team to ensure media strategies were in line with marketing strategies and overall client objectives● Combined creative thinking with factual analysis to develop appropriate cross-channel strategic media plans● Closely monitored campaign performance and optimized to maximize efficiencies -
Title OfficerBlock, Colucci, Spellman & Peller Llp/All Seasons Title May 2007 - Oct 2008● Managed day-to-day operations of title insurance operation within real estate law firm● Developed and implemented marketing initiatives to generate additional revenue from outside law firms, which led to a 10% increase in year-over-year revenues within 3 months● Spearheaded vendor transition that led to 25% cost savings● Direct supervision of title company staff; Secondary supervision of legal support staff
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Founder & CeoMillion Milestones/4Anagent.Com Oct 2006 - Jan 2008● Responsible for taking original concept and creating a viable online business that provided a platform on which consumers could request real estate services and licensed agents would bid & compete to provide the service● Oversaw daily operations including vendor relationships, sales performance, visitor satisfaction, and growth of user-base● Daily management of sales team, IT partners, and client relations employees● Responsible for overseeing and conducting membership sales including lead generation, cold calling, negotiating payment, and closing deal
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Owner & Lead ConsultantIllumination Consulting Group Jan 2004 - May 2007● Provided marketing and strategy consulting services for regional businesses with $1-25MM in annual revenue; Services focused on SEM & SEO strategy and management and web design● Implemented ROI positive web strategies for various firms, which lead to significant increases in site traffic and visitor inquiries
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Licensed Re Salesperson - New York StateKelleher Realty Inc. Jan 2002 - Jan 2007Residential sales & rentals in Upstate NY. Specialized in investment properties and rehab properties.
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Junior ProgrammerMountain Media May 2003 - Jan 2004Ballston Spa, New York, Us● Developed customized SEM & SEO strategies that fit within the overall digital marketing objectives of the client● Analyzed multiple streams of data to ensure proper planning and buying decisions● Performed ongoing online campaign analysis and optimization to ensure consistent, positive results● Managed client budgets to ensure positive ROI for all campaigns
Ryan Dahlstrom Skills
Ryan Dahlstrom Education Details
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Albany Law SchoolJd -
Norwich UniversityFinance
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Skidmore CollegeBusiness
Frequently Asked Questions about Ryan Dahlstrom
What company does Ryan Dahlstrom work for?
Ryan Dahlstrom works for Darn Tough Vermont®
What is Ryan Dahlstrom's role at the current company?
Ryan Dahlstrom's current role is Global Director Digital Commerce.
What is Ryan Dahlstrom's email address?
Ryan Dahlstrom's email address is ry****@****ail.com
What is Ryan Dahlstrom's direct phone number?
Ryan Dahlstrom's direct phone number is +151885*****
What schools did Ryan Dahlstrom attend?
Ryan Dahlstrom attended Albany Law School, Norwich University, Skidmore College.
What skills is Ryan Dahlstrom known for?
Ryan Dahlstrom has skills like Digital Marketing, Digital Strategy, E Commerce, Sem, Online Advertising, Digital Media, Marketing, Ppc, Seo, Google Analytics, Interactive Marketing, Web Design.
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