Ryan Dalton Email & Phone Number

Richmond, Virginia Area

Durham, Nc, Us

Richmond , Virginia, Us

Provide data-driven digital marketing solutions to startups, small businesses, real estate teams, and nonprofits. Specialize in digital services that focus on customer acquisition strategies, engagement and conversion, measurement and optimization, as well as business process management. Services include SEO, PPC, content marketing, social media optimization, website design, marketing automation, market research, analytics and reporting, conversion optimization, and project management.

Harrisburg, Pa, Us

Brought on board to provide growth marketing leadership for early stage, B2B, SaaS startup that provides peer-to-peer fundraising software for nonprofits. Responsible for driving marketing qualified leads and generating pipeline revenue growth through multiple channels.Provided ongoing sales enablement support to the sales team with marketing collateral like information sheets, case studies, and email creation. Developed product marketing materials as the product suite grows. Launched advertising campaigns on paid social channels and Google Ads.

Richmond, Virginia, Us

Provided marketing leadership for early stage, B2B, SaaS startup that provides a 6-in-1 supporter engagement platform for nonprofits. Responsibilities included the development and execution of a go-to-market strategy that positioned Humanitru as a more nimble and robust donor management alternative in a very crowded marketplace. Development and execution of an inbound marketing strategy through demand generation, marketing collateral, sales enablement, customer enablement, product marketing, branding, design, development, copywriting, email marketing, paid digital advertising, SEO, and content creation.

Led all go-to-market efforts for a B Corp, pet insurance startup that allocates one out of every five dollars to a fund for veterinarians to use to provide life-saving treatment to dogs and cats.Strategic services included the development of an overall launch strategy, market research, user personas, customer journeys, brand identity, copywriting, email marketing strategy, social media strategy, content marketing strategy, and establishment of “North Star” metric and KPIs.Execution and production services included brand development, website UI/UX mockups, CRM setup, marketing and sales collateral, design, and content creation.Managed vendor relationship with website developers as well as the social media, Facebook Ads, and Google Ads agencies.

Cedar Rapids, Ia, Us

Oversaw the digital marketing and digital rebranding of a $150 million organization that included website, blogs, social media, and email marketing to support corporate and division sales and marketing goals. Defined and managed the marketing strategy, roadmap, metrics, and user experience for the corporate digital presence. Responsibilities included SEO strategies, customer journey mapping, persona development, and ongoing website optimization.Engaged in regular evaluation to guide improvement of website design, navigation, and content by monitoring visitor survey data and analytics to enhance SEO, demand generation, event registrations, and other key performance metrics. Provided digital marketing reports and made recommendations on adjusting overall marketing strategies, web content, and blog strategy to maximize traffic. Identified opportunities based on visit patterns and maximized business development follow-up.

Cedar Rapids, Ia, Us

As the first Marketing Director for the division, led the marketing efforts for Fundraising Management by developing an inbound marketing strategy through the growth of content marketing and the expansion of the existing digital channels. Created printed sales enablement materials to enable sales team in securing opportunities. Enhanced division brand identity, amplified thought leadership of owned and paid channels, and generated demand for the new multichannel product suite. Worked closely with business development and sales to ensure marketing and sales goals were aligned.

Richmond, Va, Us

Led the efforts to establish a digital marketing program for a $40 million nonprofit organization that included 19 branch locations and an association office. Such efforts involved strategic development, design, implementation, and evaluation of online tools or technologies utilized for marketing and communications initiatives as well as fundraising campaigns. Leveraged new and developing technologies for web, email, mobile, e-commerce, and social media to deliver optimum experiences for member acquisition, retention, and financial development.

Richmond, Va, Us

Successfully conceptualized, designed, and produced various forms of print and web-based fundraising and marketing materials for nonprofit clients. Worked as part of a team of account executives and copywriters to raise awareness through careful strategic planning and implementation of fundraising objectives.