Ryan Daniels Email & Phone Number

Austin, Texas, Us

Round Rock, Texas, Us

- Oversee all marketing, communications and game analytics for one of the premier developers of digital games for the entire family - including the award-winning massively multiplayer online (MMO) game, Wizard101- Report directly to the CEO and serve on the executive leadership team - setting business strategy, identifying growth opportunities and making decisions on future gaming investments- Responsible for reducing the marketing budget by 23% through driving efficiencies that focus on lifetime value ROI- Manage strategic 3rd party relationships including advertising networks, creative agencies, SEO and paid search partners and retail card vendors- Supervise staff of 6 marketing professionals

Round Rock, Texas, Us

- Led product marketing efforts including revenue planning and forecasting, website merchandising, pricing and promotions- Developed and executed strategies to acquire new players across multiple channels - offline media, online advertising networks, paid search, SEO and TV- Managed marketing data and analytics initiatives that increased paying player conversion rates by 20% while maximizing business profitability- Directed prepaid game card strategy and daily execution for Wizard101 and Pirate101 at over 50,000 locations across nearly 20 retailers throughout the US, Canada, Australia and New Zealand- Supervised staff of 3 marketing professionals

Round Rock, Texas, Us

- Planned and executed overall marketing strategies, product positioning, pricing, promotions and branding for all KingsIsle games- Created monthly promotional roadmap for Wizard101 that led to a 44% increase in virtual currency sales in its first year of implementation- Led all marketing go-to-market launch activities for KingsIsle’s second MMO - Pirate101 - Delivered consistent KPI tracking and analysis across both game and website metrics to acquire and retain players in Wizard101 and Pirate101

Jacksonville, Fl, Us

- Drove continuous lead generation, website merchandising, marketing messaging, content partnerships, media advertising and sales support for $110 million business information division of D&B- Increased website lead conversion rates by over 20% through A/B testing, multivariate testing and site pathing analysis- Managed direction and optimization of Live Chat lead generation program with an annual ROI of over 400%- Supervised staff of 4 marketing professionals

Jacksonville, Fl, Us

- Managed the effectiveness, accuracy and implementation of Hoover’s marketing measurement and operations programs to improve marketing ROI- Partnered with senior management to refine and improve strategic marketing metrics, data capture and mining, reporting, analysis and measurement tools- Directed lead generation and site traffic quality initiatives that decreased marketing spend by 10% and increased sales close rates by 15%- Supervised staff of 4 marketing professionals

Round Rock, Texas, Us

- Managed online merchandising, promotional and marketing strategies for $4 billion consumer desktop computer business, including developing upsell, affiliate, launch and value-add initiatives - Coordinated daily online activities and execution of website content with pricing and supply, marcom and web development teams- Worked with co-op marketing team to secure $1.25 million in new quarterly funds to drive “Deals of the Week” promotion that generated incremental units, revenue and margin

Round Rock, Texas, Us

- Managed the forecasting and metrics reporting of $1.3 billion promotions budget for consumer desktop and notebook computer business- Streamlined the master sales plan promotion process to increase accuracy and track spending by discreet customer categories- Performed calculation analysis, scenario planning, roadmap creation and historical tracking to support brand, sales and finance teams

Round Rock, Texas, Us

- Managed quarterly forecast cycle for $230 million annual budget including maintenance of executive presentations, databases, budget analysis and reporting for Servers & Storage group- Led finance team of 35 employees through the transition to new Oracle-based accounting systems- Served as liaison with product group and corporate finance executives, cost center managers, controllers and analysts to communicate new financial policies and processes to team members

- Performed financial analysis for $600 million building materials subsidiary of Saint Gobain Corp.

Bba, Finance And Accounting

Education record