General Manager
CurrentAs a global performance marketing agency, our DNA is kind of interesting, imagine if a math nerd and direct response marketing gun had a baby, oh, and that baby was born in Sparta during a time of war and great uncertainty. That would be Upside Digital. We are a performance based digital marketing agency, no retainers, no step-up fees, we only get paid based on the potential customers that we bring to you. We work with some of Australia's largest brands, and well as partners in the US and New Zealand. We don’t hire juniors, we have a strict no rookies allowed policy on our team. Black belts only, there are no scraps in our scrapbook. All of our team members are true specialists in their chosen field, many of them with over 10 years of experience pounding on their craft. When it comes to digital performance, we change the way in which media is managed and delivered. Only results count.Responsible for:Develop and implementing strategies for strategic business growth and new market development.Work with clients across Australia and internationally to develop and deliver effective direct marketing results.Partner with brokerage firms to create online solutions for their client base.Campaign management with implementation reviews, providing feedback on campaign status.Develop direct marketing strategies with the purpose of increasing brand exposure, generating traffic, followers and leads in a cost effective manner.Customer acquisition strategies.Conversion and landing page optimization.