Ryan Deresh Email and Phone Number
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Ryan Deresh is a Specification Outside Sales at Penn Lighting Associates at Penn Lighting Associates. He possess expertise in product development, media relations, newsletters, public relations, integrated marketing and 12 more skills. Colleagues describe him as "Ryan is a great communicator and has a strong vision when it comes to developing new products. He excels in interpersonal skills and has a high EQ navigating tough situations. Ryan is able to resolve conflicts and able to constructively have difficult conversations. When I was at Lutron Electronics for two years, I worked directly under Ryan and saw firsthand his ability to bridge the business and design. Ryan was able to mediate time and time again what the business wanted and still keep the creative direction alive. Some days were harder than others, but Ryan was consistently able to deliver what the CEO's vision for the company was and turn it into an exciting marketable campaign. All around, Ryan is a pleasure to work with and I strongly recommend him as an addition to any company looking for inspiration and vision.", "Ryan is an excellent ideator! He’s always thinking out of the box for the most creative solutions. I call him the client whisperer. His strong sales ability allows him to pitch ideas easily and effectively to any client, including C-suite individuals. He was integral in offering the staff freedom to move the Lutron commercial brand forward, which translated into increased sales numbers.", and "I worked closely with Ryan during my 8 years at Lutron Electronics. We went from colleagues on the same team to Ryan becoming my direct manager to Ryan overseeing all creative at Lutron where his knowledge helped guide a lot of my projects. While it has been a few years since we worked together, I often reflect on the influence he had on my career and how I wish that I could tap into his creative mind in my current role. Ryan had no problem thinking outside of the box to generate genuinely original and inspiring materials and events, always ensuring that we remained a step ahead of the competition. Ryan was a wonderful sounding board and I miss his ability to brainstorm through any problem or project. His imagination was infectious and having him on your team means everyone benefits."
Penn Lighting Associates
View- Website:
- pennlighting.com
- Employees:
- 36
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Penn Lighting AssociatesUnited States -
Specification Outside SalesPenn Lighting Associates Sep 2024 - PresentPennsauken, Nj, Us -
Product Manager, Retail ExperienceAmazon Jun 2021 - Jan 2022Seattle, Wa, UsDefined the customer experiences for new devices in the offline channel across Amazon Device categories in North America. Translated go-to-market strategies into fixture design and compelling retail experiences for Best Buy and Target.- Researched, managed and developed in-store marketing for Alexa devices including Echo, Echo Show, Fire TV, Blink, Ring and other connected home devices.- Authored strategy documents for Echo Frames. Benchmarked competitors through store visits and consumer research. Coordinated in-house developers and external vendors to create a demo.- Developed good-better-best strategies scalable across US, Canada and Mexico requiring only slight modification for localization.- Conducted in-store research, shared key findings with channel marketing team, and made recommendations for the retail experience.- Collaborated with in-house creative teams, partner agencies and display manufacturers to concept in-store fixtures, demo content, UX and graphics. Managed work-back schedules and budgets.- Successfully launched a new Amazon Device fixture for Best Buy Canada. Project managed digital assets, video production, and new UX/UI development for this Amazon first. -
Director Creative CommunicationsLutron Electronics 2014 - 2019Coopersburg, Pa, UsPromoted to assume marketing and design control for the company. Marketed smart home technology to reseller and installer channel. Developed marketing campaigns and directed concept and design for all creative assets, including campaigns, email, social media, print, video and experiential.- Developed and executed channel strategy and merchandising plans with retail partners. Collaborated with Operations and Business Development to successfully launch the category of smart lighting - developing the brand, photography and in-store experience for Home Depot, Lowe's and Best Buy. Built marketing assets to create online presence and drive sales through Amazon.com- Directed complex, large-scale projects with a global reach. Lead and managed a 15-person creative team.- Conceptualized and developed immersive experiences for briefing centers and tradeshows around the globe.- Launched new tech products into the luxury space, managed a multidisciplinary advisory council focused on emerging trends in fashion and design to define brand essence.- Developed flow and innovation storytelling through creative (Attract, Engage, Connect), fixturing and services. Awarded $2M in funding from Home Depot for a nation-wide rollout after packaging re-design drove immediate sales lift. Sales increased by 11% across the entire category. -
Marketing Communications LeaderLutron Electronics 2009 - 2014Coopersburg, Pa, UsPromoted to this position due to successful strategies and marketing initiatives launching motorized shades. Worked with cross functional teams (strategic planning, sales, media, digital and creative.)- Interpreted audience research in order to map the customer journey for acquiring smart home technology- Developed product branding, messaging, positioning, and multi-country product launches for this new smart home tech.- Managed all details of owned projects/initiatives including communication strategy, prepared and communicated briefs, managed program overview, work back schedules, creative approvals, project budget, distribution and recap.- Elevated brand prestige by incorporating fashion and supported its repositioning as an additional luxury line by launching a key partnership with Coulisse, a European window coverings company. -
Marketing ManagerLutron Electronics 2006 - 2009Coopersburg, Pa, UsDeveloped product branding, messaging and positioning for smart motorized shades. Responsible for traffic and project management of deliverables. Developed marketing and training materials to assist resellers and installers in their sales and marketing efforts.- Developed and launched multi-channel marketing efforts or designers, architects, specifiers and installers.- Supported the team with integrated digital/physical brand initiatives, retail promotions, in-store experiences and events and training. -
Account ExecutiveDll 2004 - 2006Eindhoven, Netherlands, NlDeveloped private label marketing packages to promote financing options for high-priced technology from clients such as Cisco Systems, EMC, and Sony. Managed design team to create print and digital deliverables.- Developed and executed marketing programs including promotions and launches.- Managed creative asset development by writing briefs, managed budgets, hitting key approval milestones and ensuring deliverables were finalized within set timelines.- Collaborated with Business Development to elevate awareness of DLL's financing options by utilizing these materials with product distributors, at tech tradeshows, and through direct mail. -
Marketing ManagerStudio Agoos Lovera 1999 - 2004Philadelphia, Pennsylvania, UsExecuted internal client requests ensuring on-target, timely, on-budget, on-brand delivery of marketing collateral. Provided communication solutions and project management execution.- Personally created compelling, customer obsessed marketing content.- Presented to internal stakeholders and new clients which ultimately doubled the size of the firm over 4 years.
Ryan Deresh Skills
Ryan Deresh Education Details
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Muhlenberg CollegeBiology
Frequently Asked Questions about Ryan Deresh
What company does Ryan Deresh work for?
Ryan Deresh works for Penn Lighting Associates
What is Ryan Deresh's role at the current company?
Ryan Deresh's current role is Specification Outside Sales at Penn Lighting Associates.
What is Ryan Deresh's email address?
Ryan Deresh's email address is rd****@****zon.com
What is Ryan Deresh's direct phone number?
Ryan Deresh's direct phone number is +148456*****
What schools did Ryan Deresh attend?
Ryan Deresh attended Muhlenberg College.
What are some of Ryan Deresh's interests?
Ryan Deresh has interest in Science And Technology, Environment.
What skills is Ryan Deresh known for?
Ryan Deresh has skills like Product Development, Media Relations, Newsletters, Public Relations, Integrated Marketing, Marketing, Advertising, Product Launch, Concept Development, Brand Development, Leadership, Sales Management.
Who are Ryan Deresh's colleagues?
Ryan Deresh's colleagues are Matthew Fasold, Christopher Mcmeekin, Ranae Borden, Jay Martin, Chris Perri, Steve Beede, Richard Francis.
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