Develops strategic initiatives that drive the customer journey through processes, retention/loyalty programs, customer resources, and communications. Recommends, develops, and executes critical Testing/Inspection/Certification (TIC) customer marketing strategies to enrich the customer journey including customer onboarding resource development, mark use/promotional enablement, service deliverable quality and positioning, and communication programs to address macro-level service changes. Drive Field Engineering marketing programs so that they support the customer experience and continue to drive engagement.- Lead an internal team to develop and execute an enterprise-level Onboarding program for new customers to UL Solutions. The program utilizes high levels of customer data to create a relevant nurture program.- Researched the opportunity for building a UL Solutions customer loyalty program, which led to the development of a customer Decision Confidence Index model, tracking customer sentiment and purchase data over the history of their engagement with UL Solutions. This model leads to more focused marketing programs and sales engagement. - Executes customer-focused communications and processes to ensure a best-in-class experience for TIC customers at every touchpoint with UL Solutions.

Led the generation of relevant region-based client and marketplace insights, align go-to-market plans to goals and target audiences, and executed integrated programs that were aligned with global campaigns. Managed marketing budgets for Retail & Industry and Corporate Marketing for Canada, providing metrics and reporting to senior leadership. Set marketing strategies using all necessary tools (e.g. website, emails, social media and content marketing, direct mail, etc.).- Managed local-level planning, aligning to a global strategy for R&I divisions, leading brand activation, go-to-market strategies, sales enablement, message development, and marketing mix. - Drove demand creation by effectively executing strategy: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, and MAP/CRM programs - Led the marketing strategy development for new business opportunities, including the national cannabis pilot for Canada and the growth of the mineral exploration ECOLOGO program from a provincial to national program.

With over 15 years of years of experience, we provide B2B and B2C marketing strategy support in a fractional capacity. Services include developing marketing programs, content creation, cross-channel marketing strategy and more.If you're looking for 1:1 support to get to the "So what?!?" of your marketing efforts - contact us today.

Responsible for the sales and success of production print technology for the Greater Toronto Area and the Tri-Cities (Guelph, Cambridge, Kitchener). Served as the lead subject matter expert related to production solutions and provided coaching and assistance to sales representatives with the focus on assessments and supported hardware and applicable service and software solutions.• Achieved 100%+ to all sales targets• Managed complex and top sales cycles in partnership with Xerox partners • Created marketing and training programs to provide structure and knowledge transfer to support and develop field sales resources. • Provided expertise on the Industry as well as Xerox, Competitive and partner solution offerings.

- Consistently exceed annual program sales target by 125%+ and grow business YoY by 125%+ - Work with Product Marketing to launch new products- Planning and execution of integrated campaign plans including channel and media mix recommendation, optimization and execution aligning metrics with needs of the business, timing and forecast of results. - Develop and rollout national training programs to sales resources.- Participating in development of overall annual marketing communications plans that details specific program and campaign activities designed to achieve agreed upon business objectives.- Project management of program/campaign from inception to dynamic optimization. This can include:o Development, management, monitoring and optimizing against framework within program activitieso Status reporting, developing and monitoring work-back schedule (critical path) and coordinating agency, external and internal teams to deliver program/campaigns- Review on-going program and/or campaign results and leading analysis of performance and development of recommendations for optimization and future enhancements, post analysiso Development of relationships with global peers to leverage best practices and campaign activities as appropriate from other Xerox companies, as well as drive global integration and share with stakeholders- Third party vendor management, negotiating pricing contracts, building sales support and holding quarterly business reviews to ensure products are on plan.

- Consistently exceed annual program sales target by 125%+ and grow business YoY by 125%+ - Work with Product Marketing to launch new products- Planning and execution of integrated campaign plans including channel and media mix recommendation, optimization and execution aligning metrics with needs of the business, timing and forecast of results. - Develop and rollout national training programs to sales resources.• Participating in development of overall annual marketing communications plans that details specific program and campaign activities designed to achieve agreed upon business objectives.• Project management of program/campaign from inception to dynamic optimization. This can include:o Development, management, monitoring and optimizing against framework within program activitieso Status reporting, developing and monitoring work-back schedule (critical path) and coordinating agency, external and internal teams to deliver program/campaigns• Review on-going program and/or campaign results and leading analysis of performance and development of recommendations for optimization and future enhancements, post analysiso Development of relationships with global peers to leverage best practices and campaign activities as appropriate from other Xerox companies, as well as drive global integration and share with stakeholders- Third party vendor management, negotiating pricing contracts, building sales support and holding quarterly business reviews to ensure products are on plan.

As the Marketing Manager for AIIM, acted as the outbound point of contact for the company for new ventures and business development. Completed public relations activities as needed, from writing press releases, to magazine articles to planning, creating and hosting multiple open houses. Developed and executed business strategy with input from the CEO.- Acted as a Sales liaison with Tier 1 clients to build their marketing strategies using print and multiple other channels.- Developed and launched new branding for the company, including new sales tools, marketing material and product collateral- Designed and built a new company website- Researched, developed, launched and sold AIIM's Augmented Reality product, the first in the Central Ontario region.- Developing integrated direct mail and marketing solutions using the power of social media- Simplified solutions for new and existing clients using powerful new print technology- Business Development

Develop customer centered marketing strategies, programs and information. Serves as the expert in the area of customer behaviour, demographics and segmentation. Leads the MasterCard marketing team in the end-to-end development and execution of all acquisition and customer management activities, from pre-campaign ROI analysis to print production and post-campaign analysis. Develop the strategic framework for the business unit including customer acquisition and retention strategies and identify opportunities to achieve defined profit & volume objectives. Manages key relationships with all vendors, agencies and promotional partners.• Contributed as the marketing lead for two product launches, including small business credit card program, chip cards and contactless payment solutions.• Was integral part of marketing team to re-launch a brand new Rewards program for all HSBC credit card products, including the creation of all new marketing collateral, developing the communications strategy to both internal and external customers and developing post-launch strategies to increase customer registrations and usage.• Analyze and interpret marketing reports, including front and back-end to recommend appropriate campaign strategy enhancements.• Re-introduced customer base communications, including a campaign to inactive cardholders that re-activated more than 3,000 cardholders and added over $3MM in brand new card spend in 3 months.• Developed a number of online tools, including banner ads and micro-sites to drive web traffic to online acquisition portals and rewards calculators to enhance benefits understanding• Acting as the Brand Champion, leads all design work, including copy writing and creative design, using design software such as Adobe Creative Suite and Quark.

Responsible for developing and managing marketing programs to acquire new Bell Internet customers. Tactics include Direct Mail, Outbound Telemarketing, and Email advertising programs. Create and implement promotional offers and lead teams across all Bell lines of business to achieve quarterly targets.• Developed and managed the strategy for Outbound telemarketing; 107% to target in 2007.• Revised direct mail strategy in order to increase response rates into call centres, 1% to 3%, focusing on high value segments. • Performed quarterly results analysis for all tactics in order to drive new strategies and focus on any missed opportunities.

Contribute to the development of Mosaik MasterCard brand advertising strategies and media plans, and coordinate the production and implementation of advertising activities. Lead the development of consumer promotions for Mosaik MasterCard cardholders and manage all production and implementation.• Developed upsell Direct Mail pieces to support the launch of the new Mosaik MasterCard with WestJet benefits. 70% of annual target attained in first 5 months. • Developed a gift card program with Blockbuster, and other retail vendors for customer retention, which has brought customer attrition down from 15% to 6%.• Created a new online Library to hold records of all marketing material created by Mosaik MasterCard• Researched, created, and presented the business case to open email marketing as an additional communication channel for Mosaik MasterCard.

Part of a new team developed to increase the efficiency of commercial banking operations. Duties included taking daily calls from small and medium-sized businesses and assisting with their daily banking needs. Developed a Cash Management team to sell appropriate business banking tools to customers based on company analysis.Consistently exceeded sales targets, both on a monthly and yearly basis.

Helped to lead a team of event promotion managers with a cross-country promotional tour. Managed daily logistics and event set-up. Promoted the latest and greatest video games and developed customer engaging events and contests to increase exposure.• Worked with local media when available to promote the tour and new products• Managed part-time staff, travel schedules and sourced new areas of promotion