- Work with small businesses on website creation and design, marketing messaging and positioning, sales enablement materials, and go-to-market strategy- Supported local political campaigns, government relations firms, and private businesses with product and campaign launch activities- Provide other business consulting services as needed

• Manage day-to-day marketing operations for $4M global, B2B subscription business. Supported efforts that achieved 150% of sales goal in 2020. • Completed web site re-design in September 2020. 300% increase in overall web traffic versus prior year and improved engagement across the site.• Executed digital marketing efforts, including creation of content marketing deliverables (white papers, webinars, and blogs) for lead generation efforts, management of SEO paid search programs, and increase in social media activity. • Led efforts to replace CRM in 2021, including vendor selection, contract negotiation, and program implementation. New CRM will reduce overall vendor costs by 50%, in addition to improving synergy between marketing, sales and finance functions.• Partnered with industry associations, software partners (EMIS providers), and other publishers to promote RegScan products and services.

• Oversee $2M marketing budget and staff of 5 to drive conference, publication, and digital product sales.• Align with new Sales and Partnership lead to provide marketing support for sales activities. Created lead generation campaigns and sales enablement materials aligned with success stories and testimonials.• Work closely with product management, sales, and IT to develop and launch the product enhancements for our flagship digital product. Delivery of go-to market activities to re-affirm organizational mission of supporting a whole child approach to education.• Plan and execute integrated marketing campaigns to support business objectives. Improved ROI and expanded audience reach by prioritizing digital campaigns.• Provide regular campaign effectiveness reporting to senior leadership team and company Board.

Marketing Management: Oversee discretionary marketing budget of $10K, marketing calendar, and 1 direct report in the development and implementation of integrated marketing campaigns. Assist CEO in setting goals to promote growth.Channel Strategy and Social Media Marketing: Pursue new channels, including latest social media platforms and networking tools, to increase brand’s reach.Staff Development: Manage human resources (HR) development, which includes onboarding, directing, and evaluating staff.Organizational Leadership: Review internal procedures and integrate recommendations into short- and long-term organizational planning.Campaign Management: Direct year-end and summer marketing campaigns, upselling clients into continuous service and increasing annual return business.Regulatory Compliance: Conduct training and audits to ensure compliance standards are met in all 7 states of company operation.Onboarding: Established new onboarding procedures, which included writing updated employee handbook and creating standardized training calendar, supporting future scalable growth.Growth Strategies: Launched business-to-business financial planning service, which included creating pricing strategy and establishing sales collateral. This expanded customer base and led to partnerships with third-party providers.Hiring: Hired 2 financial planners and provided training on duties.Business Strategy: Developed business strategy that included launching subscription model follow-on service programs, growing sales by 10%.Rebranding: Liaised with CEO during rebranding to define core values and elements, consolidating websites and subsidiaries into a cohesive identity.Strategic Communications and Communications Planning: Enhanced list segmentation, created segment-specific communication plans, and updated email templates for each segment, improving firm open and click-through rates by 200% over previous year.

Brand Development and Public Relations: Oversaw marketing budget and 3 direct reports, developing cohesive branding and public relations campaigns. Budget Management: Created go-to-market strategies for 20 membership programs; managed global marketing budgets for all sales territories; and prioritized resource allocation in order to meet ever-changing business needs. Marketing Strategy: Worked closely with product and sales leaders to align marketing strategy with business goals.Business Insights: Delivered key findings to senior leadership on a monthly basis, keeping them informed and engaged with goals.Training & Development: Designed easy-to-absorb sales collateral, scripting, and training materials, keeping sales teams educated on new products and services. Also trained other marketers, developing and improving staff capabilities.Sales Growth: Liaised with channel marketing team to improve messaging and channel diversification, achieving 30% lead growth and 200% sales growth in 2016.Lead Development: Led marketing activities for launch of Data Privacy Leadership Council, which included cross-selling, lead discovery, sales enablement, and web presence. Product generated $1M in new sales in its first quarter.

Operations Management and Team Leadership: Managed division operations budget of $500K–$1M and 3 direct reports to develop innovative strategies and materials for marketing campaigns. Rebranding: Served on cross-functional team to integrate Bloomberg and BNA branding post-acquisition. Rebranded websites, sales materials, conference visuals, and program value propositions, aligning all with brand promise.Change Management: Liaised with HR during reorganization of marketing division, aligning teams to take advantage of staff strengths.Event Marketing: Developed innovative events that grew brand presence. This included leading marketing efforts for 15–20 third-party trade shows throughout tenure, as well as marketing and supporting the delivery of 350+ webinars.Product Management: Implemented product management best practices, consistently increasing year-over-year sales by 10–20%. Program Development: Worked with IT and customer service teams to create programs that increased website traffic and customer retention. Increased first year customer conversion from ~80% to 94% and improved all product renewals by 5%.Go-to-market Strategy and Product Launch: Developed go-to-market strategies and marketing materials for multiple product launches, including a client-facing platform to support sales as well as 2 international products that brought in a total of $700K annually.

Digital Marketing and Search Engine Optimization (SEO): Oversaw marketing manager, $50K search engine optimization (SEO) budget, and $150K paid search program budget, directing all electronic marketing efforts and overseeing day-to-day activities.Web Analytics and Vendor Management: Managed all aspects of web analytics and architecture reporting, providing traffic metrics, conversion rates, and improvement recommendations to stakeholders. This included overseeing web analytics and SEO vendors.Content Management: Liaised with product teams to manage SEO, web best practices, and creative content for multiple websites, including 100,000 product pages and 1,500 category and partner landing pages.Program Launch: Launched paid search program, increasing total traffic and qualified sales leads by 25%. This generated an additional $1M+ per year in new and repeat website sales.

Email Marketing, Direct Mail and Telemarketing: Managed $8M budget and 10 direct reports to develop targeted direct marketing campaigns for email, direct mail, and telemarketing. Campaigns improved response rates for HR and grants product lines by 20%.Content Development: Supervised or directly contributed content to 60+ subscription products, with many focused on HR , grants management, environmental compliance, and health care. Products included loose-leaf services, newsletters, and online tools.Sales Strategy and Customer Retention: Liaised with publisher to develop strategies for sales and customer retention. Implemented plans by coordinating staff from marketing, editorial, IT, and customer service, as well as working with vendors and customer groups.Product Marketing: Created forced free trials for reference products, increasing return on investment (ROI) by 300%.