Leading Commercial Strategy and Performance Measurement across all verticals of the New Digital Distribution group which seeks to create and optimise new revenue generating business models across four key verticals; Joint Sony Corporation activity; FAST Channel networks; Automotive and New Technology and Formats.Key successes to date in the role have included the launch of Sony Pictures Core on PlayStation which offers both a movie retail environment and video benefits for PlayStation Plus Premium members across 23 territories as well as the redesign and implementation of key periodic performance reporting and measurement against defined success criteria.

Overseeing new business projects from concept to implementation and in-life management as well as engaging new partners in SPE's core content licensing business.As well as performing the role of SPE lead on the collaboration with Playstation which led to the launch of PS+ Video Pass in Poland, I have also overseen all aspects of the project which delivered the Sony One streaming service in Africa, which is currently live in Nigeria and Kenya.

Responsible for commercial delivery of physical and digital transactional business in all EMEA territories where SPHE does not have a distributing OpCo. Key territories within the portfolio include Nordics, Italy and Russia as well as overseeing CEE and MEA territories.Key aspects of role include managing a team of commercial, finance and marketing professionals across multiple territories, establishing and implementing commercial strategy and managing consumer insight, financial planning and commercial analytics functions.The role's key deliverable is exceeding budgeted gross profit through closely managing the distribution of SPHE product through 3rd Party physical distributors and negotiating and partnering with key digital partners across the region to maximise SPHE revenue through category and share growth initiatives.

Working across EMEA territories with a particular focus on Nordics, Italy, Spain, CEE and MEA while providing reporting and insight support to UK, France, Germany and Benelux.Core responsibilities include the provision of actionable commercial analysis and consumer insight, key inputs into financial forecasting and budgeting, performance measurement and feedback, medium to long term strategy and planning and managing distribution relationships across territories in order to ensure GP maximisation through optimal pricing and cost management.

Responsible for financial planning and commercial analysis across all emerging markets territories. Covering strategic decision support, P&L forecasting, improvement projects and management reporting for markets in EMEA, Asia and Latin America across both the digital and physical distribution models.

Overseeing the design and implementation of music usage valuation systems via complex financial modelling, presentation to the board and decision support through both technical and business expertise.Managing a small team providing a financial control framework ensuring the accuracy of the distribution of several hundred million pounds per annum.

Managing the 'by-title' P+L forecasting and balance sheet provisions for the DreamWorks Animation and live action slate of films across all EMEA and APAC territories through initial release and promotional periods and finally ultimates.Ad-hoc decision support including financial modelling for pricing, release date and marketing spend in multiple international markets.

P+L forecasting for titles across the Buena Vista Home Entertainment slate.Decision support analysis for pricing, release date and marketing spend as well as involvement in ad-hoc projects and project teams looking after brand strategy, business process change and market analysis.