Created digital advertising department to support client needs; develop digital advertising business.Increased department revenue by 85% in two years (2017-2019).Create, manage and optimize multi-channel campaigns for clients across a variety of industries including luxury, travel, wellness, medical and B2B.Work closely with project management team to ensure the highest levels of client satisfaction.Team with inbound marketing experts to build fully integrated demand and lead generation campaigns.

Allocate and manage resources for digital design, development & strategy projects Act as client advocate for internal teams Manage digital advertising department, including overseeing digital display, search & programmatic campaignsDevelop digital advertising business

Manage vendor relationships for agency partnersDevelop, manage and optimize digital advertising campaigns including SEM, Display advertising, programmatic buying, social advertising and managed placements for a portfolio in excess of $4 million annuallyManage creative, development and optimization components of new and existing web builds and site optimization projectsManage content marketing and online reputation projects for clients in a variety of sectors

451 Marketing is an award-winning, fully integrated marketing and communications agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that help Ignite Brand Love.Develop and execute display, print, social and search advertising campaigns for as many as 20 clientsManage creation and optimization of client new websites, including e-commerce, education, lead gen and content platformsDevelop and manage content strategies for retail and lead generation Manage online reputation management projects for individual, B2B and retail clients

Working with data from Google Analytics, Adobe Omniture, Coremetrics/IBM Digital Analytics, Google AdWords and Marin, optimize organic and paid search campaigns for clients from a variety of industries, including lead generation, higher education, consumer goods to produce winning, integrated search strategiesUsing Google Trends, Webmaster Tools + Analytics and competitive data from SEMRush, Raven, Moz, Searchlight, build and consult in the execution of content strategies for social media and consumer/B2B content campaignsCollaborate with social media team to build and optimize social media ads, focusing especially on Facebook and LinkedIn advertisingUsing data from Google Webmaster Tools and Analytics, deliver targeted weekly, monthly and quarterly campaign reporting Optimize client websites using HTML5, JavaScript/Jquery and CSS with the help of LinkResearchTools, ScreamingFrog, Moz, Google Webmaster Tools and other tools

Built, implemented and adapted cutting-edge digital content strategies for over 50 clients Used analytic data to optimize client web properties by working closely with client and internal development teamsConsulted on paid search strategies and align paid strategies with organic campaignsManaged editorial, video, graphic and social media projects using SalesForce, Basecamp and Google SuiteProvided consultation on landing page optimization, paid keyword strategies and other SEO/SEM topics

Obtained credentialed access to Hockey East, Boston Bruins and Providence BruinsReported on New England sports and NHL topics by writing curated blog posts and featuresEdited 25-50 weekly submissions and optimize submissions for searchUsed Best SEO Practices to prospect, headline and permanently link all posts and updatesUtilized Social Media and SEO best practices to promote content and drive site traffic

Planned, researched, composed and optimized as many as 120 stories weekly Utilized social media (Twitter, Facebook, LinkedIn, YouTube, Pinterest, FourSquare, ChartBeat; Google Plus, Analytics, AdWords, Trends) to source trends and promote contentWorked as part of a team to increase site traffic by approximately 300% in seven months

• Instruct students in English-language phonetics, grammar and reading skills; basic mathematics skills• Working with parents and center director, assess student needs and plan lessons to meet these needs• Develop and execute student lesson plans in order to achieve highest levels of student success

Planned and setup on-location marketing initiatives; coordinate and delegate responsibilities among team membersServed as on-site contact point responding to events coordinator; assist in execution of promotions at event site

- Provided superb customer service answering 75 customer inquiries daily - Researched products and added findings to online database; presented information to groups of 20- Escalated Customer/Supplier issues as necessary

- Edited and assessed student papers, presentations and participation- Prepared and presented lessons to 100 students; Served as liaison between administration, 20 TAs and 350 students- Spoke to groups of 50-150 at recruitment events throughout New York

- Raised school and community spirit through appearances at athletic and community events- Planned in-game promotions with event management staff; assisted promotions team with event execution- Increased attendance at athletic events through a series of on-campus recruitment events