Ryan Durry Email & Phone Number

Saint Paul, Mn, Us

Senior strategic oversight over the digital marketing program, marketing technology, and user experience design for Children's Cancer Research Fund. I am responsible for making sure that all elements of our digital ecosystem and user experience design are reflecting the best of our organization's brand and mission, that we have the measurements and tools to define, analyze, and improve on success, and that we are connecting to the right audiences in an authentic and effective way in a complex digital environment. Accomplishments include: Supported negotiation with and conversion to Classy as our primary digital fundraising environment, including extensive cost/benefit analysis, project management of conversions for multiple impacted initiatives, and technical support of the launch. Rolled out a cross-functional website user experience optimization team, with an emphasis on making sure that voices from all teams, disciplines, and audience segment interactions were represented in a coordinated way. Offered stability and solutions through significant shifts in marketing structure, including onboarding and consulting with three separate external vendors to help ensure consistency in brand voice, visual identity, and cross-channel effectiveness.

Responsible for connecting audience needs with digital tools, and serving as a high-level leader within the Marketing department for Children’s Cancer Research Fund. I lead a team that works closely with all departments to develop innovative multi-channel marketing materials and resources, create and execute strategies to keep the organization at the cutting edge of marketing technology, manage and optimize how these tools interact as a functional ecosystem, ensure that relevant analytics are functional and available to the team, and maintain relationships with vendors and contractors for web, email, and other digital marketing tools.Accomplishments include: Helped launch our use of Salesforce Marketing Cloud, including ensuring deliverability through IP warming, careful preference tracking, and thoughtful journey builds. Worked with long-time community fundraisers to select and launch GiveButter as a new peer-to-peer fundraising platform to consolidate three separate tools into one experience. Helped select and roll out a Digital Asset Management solution, including negotiating a $10k reduction in annual costs from Brandfolder.

Supervision and execution of all web and graphic design initiatives for Children’s Cancer Research Fund, including the development of effective multi-channel outreach materials and resources, monitoring and maintaining all elements of CCRF’s online presence, development and execution of strategies to keep the organization at the cutting edge of marketing technology, and supervising internal and external teams to execute printed and interactive projects.Accomplishments include: Advocated for careful growth and position creation over time, moving from being the only web or creative team member to leading a highly-effective team of internal and external specialists. Selected and implemented Asana as a project management tool for my team, and later led a successful rollout to the whole organization based on our models. Oversaw a redesign of our website in Wordpress that included extensive user testing and optimization, leading to a 138% improvement in goal conversion rate over the first year.

Design, build and maintain web-based projects for Children's Cancer Research Fund and their fundraising initiatives, including event registration microsites, e-commerce systems, email marketing campaigns, and online constituent databases. Also lead in-house graphic design team that handles organization and event branding, advertisement, signage, collateral and publications.Accomplishments include: Designed, developed and deployed CCRF’s first responsive website, which increased traffic by 36% over the first year and set the stage for most of our current digital marketing approaches. Increased the scale and effectiveness of our email program tenfold by ensuring consistent branding and deliverability, tracking engagement metrics, and improving project processes. Improved CCRF’s visual brand consistency and quality across all media, helping support our growth into a national organization.

Manage day-to-day workloads, supervise internal teams, and communicate directly with clients, vendors, and internal project leads to fulfill a variety of printed and electronic design needs from conception to completion.Accomplishments include: Offered Manager position, direct client interaction, and supervisory duties immediately following an internship during college. Developed and deployed a wide variety of event brands and web experiences for customers including Delta Air Lines, Aveda Corporation, Northern Tool & Equipment, and ClearWay Minnesota. Helped bring web design and development under the umbrella of the Creative Services department and build it up as a key offering to clients.

Worked with a variety of internal teams and external clients to fulfil web, multimedia, and print design needs.