Account Based Marketing Specialist
CurrentPartner with business development and marketing to produce “go-to-market” content to support and reinforce strategic messagingDevelop, design, and assist in the ongoing maintenance of focused marketing content, including high-quality PowerPoints and graphicsResearch industry sectors, organizations, and internal expertise to help define and execute 1:1, 1:few, and 1:many initiativesCoordinate and manage training/presentation content, including lunch & learns, capabilities meetings, bid defenses, etc.Manage multiple projects in a fast-paced environment with great attention to detail combined with a strong desire to support pipeline generationDocument processes and best practices for marketing and business development teams to enhance productivity and simplify processesSupport ongoing analysis of content performance and effectiveness to drive performanceMaintain regular check-ins with Managers and others who contribute to PharPoint’s pipelineSupports all marketing, business development and lead generation efforts; is familiar with all tools used, lead sources and how to research/mine data within these sources.Researches and gathers content/messaging to support business development and marketing efforts; stores all information in a common location and shares regularly with the team. Acts as a resource for information.Work with third-party partners as needed