Director, Digital & Social Engagement
Washington, Dc
I served in progressive marketing leadership roles for the world's largest sports organization for individuals with intellectual disabilities. I developed the organization's online storytelling and digital engagement strategies resulting in growing the follower base to over 1 million. Additionally, I coordinated with the executive team to establish and execute corporate partnership programs with organizations, such as Coca-Cola, WWE, Bank of America, and ESPN. And, I built a network of celebrity ambassadors.To support Special Olympics World/National Games, I achieved promotional goals on-location in multiple cities and countries, including Abu Dhabi (2019), Middle East/North Africa (2018), Austria (2017/2016), Los Angeles (2015), Pyeongchang (2013), Korea (2012), Athens (2011), Boise (2009), and Shanghai, China (2007).Select Projects:• "The Revolution is Inclusion" Campaign: 700M+ social impressions and 1.7M+ engagements• 2019 World Games: 6.5B impressions (representing a 35%+ increase over 2015 Games) and 4.2M engagements• YouTube Influencer Program: 200+ posts, 1M+ video views, and 2M engagements