Ryan Donohue Email & Phone Number

Grand Junction, CO, US

San Clemente, CA, US

• Crossover Health is striving to create "healthcare as it should be" by providing a full suite of primary health and wellness services to members in person or online as they choose outside of insurance.
• Created a bottoms up forecast of engagement KPIs that has become central to revenue modeling, goal setting, and proactive client strategies. It introduced the concept of retention and churn, a new KPI for 2023.
• Built LTV models for various revenue models implemented across the company to standardize ROI decision making.
• Identified and championed the need for user level web tracking, educating the business executives on the technology, and product managed the launch of Tealium, significantly increasing our data driven capabilities.
• Iteratively improved our understanding of marketing tactic contribution to KPIs through various attribution methodologies, including control group withholding.

Chicago, Illinois, US

• CoPilot provides consumers with an expert partner for the high-consideration purchases process starting with car buying and ownership. The platform combines powerful data backed by human expertise to introduce.
• Level up the data & analytics strategy at a growing start up, working closely with marketing, product, and engineering. Usage of the dashboarding tool (Mode Analytics) doubled after I started.
• Implement an ETL tool (Airflow) and develop a database architecture to speed up and enhance data sets for reporting. Dashboards that took over 60 seconds to load were reduced over 90%
• Resolve "WHY" metrics changed in regular reporting and advise on the best next course of action.
• Identify activities on a user's first session that are predictive of the likelihood to return.
• Conduct rapid in-depth research on the automotive industry for PR publications during an unprecedented and volatile time

Fully Distributed, US

• Nav is a promising, growing start-up dedicated to reducing the death rate of small businesses by helping small business understand their business credit score, financial health, and find the best financing options.
• Manage a team of analysts to develop and evangelize a data-driven culture using Tableau and other data visualization tools to identify customer segments, trends, and actions contributing to higher LTV.
• Translate business stakeholder data requests into actionable insights to determine and monitor OKRs and other success metrics. Work closely with product to guide and influence high ROI initiatives.
• Align with Data Engineering, Data Science, and other data focused teams to implement a consistent strategy across the business and ensure timeliness and accuracy.
• Created a dashboard to predict a cohort’s projected 12M revenue per customer, future LTV, and payback period with an average of 97% accuracy.
• Implemented a funnel based forecasting model that weighed the impact of prospective projects on key levers to determine ROI and prioritization.

Memphis, Tennessee, US

At TruGreen, I make up half of the entire digital marketing department overseeing the website, paid search, affiliate marketing, display, social, and more. I own the data, analytics, and reporting used to drive day to day decisions with an emphasis on conversion rate optimization (CRO). I'm also the system administrator for all applications owned by our.

Atlanta, Georgia, US

ServiceMaster is the parent company of several national service brands including Terminix, American Home Shield, ServiceMaster Clean, AmeriSpec and Furniture Medic. At ServiceMaster, I worked in financial planning and analysis and was responsible for internal financial reporting for all businesses. My technical aptitude enabled me to quickly learn and.

New York, NY, US

At JPMorgan, I held several roles during a critical time in the banking industry. By automating much of several critical positions, I was promoted overseeing the development of a new global cash management platform. In addition, I chaired a productivity initiative to establish a culture of process improvement and develop a system to identify, prioritize.

Master Of Business Administration (M.B.A.)

B.S., Finance

Information Technology

Full Stack Web Development Certification