Ryan Donohue Email & Phone Number

Grand Junction, Co, Us

San Clemente, Ca, Us

Crossover Health is striving to create "healthcare as it should be" by providing a full suite of primary health and wellness services to members in person or online as they choose outside of insurance.▪ Created a bottoms up forecast of engagement KPIs that has become central to revenue modeling, goal setting, and proactive client strategies. It introduced the concept of retention and churn, a new KPI for 2023.▪ Built LTV models for various revenue models implemented across the company to standardize ROI decision making.▪ Identified and championed the need for user level web tracking, educating the business executives on the technology, and product managed the launch of Tealium, significantly increasing our data driven capabilities.▪ Iteratively improved our understanding of marketing tactic contribution to KPIs through various attribution methodologies, including control group withholding.

Chicago, Illinois, Us

CoPilot provides consumers with an expert partner for the high-consideration purchases process starting with car buying and ownership. The platform combines powerful data backed by human expertise to introduce transparency to the shopping, purchasing and ownership journey.▪ Level up the data & analytics strategy at a growing start up, working closely with marketing, product, and engineering. Usage of the dashboarding tool (Mode Analytics) doubled after I started.▪ Implement an ETL tool (Airflow) and develop a database architecture to speed up and enhance data sets for reporting. Dashboards that took over 60 seconds to load were reduced over 90%▪ Resolve "WHY" metrics changed in regular reporting and advise on the best next course of action.▪ Identify activities on a user's first session that are predictive of the likelihood to return.▪ Conduct rapid in-depth research on the automotive industry for PR publications during an unprecedented and volatile time

Fully Distributed, Us

Nav is a promising, growing start-up dedicated to reducing the death rate of small businesses by helping small business understand their business credit score, financial health, and find the best financing options tailored to their needs. I was brought on as the second full-time data employee to work alongside Marketing, Finance, and various product channels. I have helped level up the data team's capabilities and added several analysts that I oversee.▪ Manage a team of analysts to develop and evangelize a data-driven culture using Tableau and other data visualization tools to identify customer segments, trends, and actions contributing to higher LTV.▪ Translate business stakeholder data requests into actionable insights to determine and monitor OKRs and other success metrics. Work closely with product to guide and influence high ROI initiatives.▪ Align with Data Engineering, Data Science, and other data focused teams to implement a consistent strategy across the business and ensure timeliness and accuracy.▪ Created a dashboard to predict a cohort’s projected 12M revenue per customer, future LTV, and payback period with an average of 97% accuracy.▪ Implemented a funnel based forecasting model that weighed the impact of prospective projects on key levers to determine ROI and prioritization.▪ Developed a process to provide acquisition channel level attribution to specific customer records to properly track a campaign’s impact on more long-term metrics like return engagement and LTV.▪ Assisted in the development of a remote / distributed workforce policy in 2018, which served as a strong foundation and minimized disruptions to business productivity as a result of COVID.

Memphis, Tennessee, Us

At TruGreen, I make up half of the entire digital marketing department overseeing the website, paid search, affiliate marketing, display, social, and more. I own the data, analytics, and reporting used to drive day to day decisions with an emphasis on conversion rate optimization (CRO). I'm also the system administrator for all applications owned by our department.- Design, coordinate, and manage changes to the website and various digital marketing platforms, including paid search advertisements, display, social media, and sweepstakes campaigns.- Collaborate with management, internal, and external business partners to support ongoing marketing programs and ensure alignment of systems, projects, processes, teams, and external resources.- Execute, monitor, and analyze marketing campaign performance data in support of strategy formulation.- Promote techniques for the analysis of marketing data, including the adoption of business intelligence applications, in an effort to educate the understanding of campaign measurement and performance.- Optimize digital performance through the use of Google Analytics, telephone tracking lines, paid search landing pages, digital leads and tracking end to end progress through the purchase funnel. Optimizations have resulted in a 25% increase in inquiries in 2015 with a 40% increase in digital lead forms.- Identified opportunities to improve call center conversion, such as moving from FIFO to LIFO, reducing average time to contact and increasing conversion rates- Own, maintain, and ensure accuracy of a marketing specific SQL Server environment.

Atlanta, Georgia, Us

ServiceMaster is the parent company of several national service brands including Terminix, American Home Shield, ServiceMaster Clean, AmeriSpec and Furniture Medic. At ServiceMaster, I worked in financial planning and analysis and was responsible for internal financial reporting for all businesses. My technical aptitude enabled me to quickly learn and become the resident expert of Cognos and business intelligence.- Support the individual business units with financial reporting including Budget and Forecast decks for executive management as well as other ad hoc requests.- Design, build, maintain, and ensure accuracy of all Cognos reporting for the company. Provide expert level Cognos support and training throughout the company.- Participate in decision making requirements for data hierarchy changes, technology implementation, and best practices for report needs.- Assist with the implementation of a new central operating platform within American Home Shield. Personal involvement exposed critical flaws in the original table structure requiring a significant rebuild.- Lead an initiative with American Home Shield to identify poor performing customers and automate a mail distribution process run monthly, eliminating 8 hours per month of manual effort before the volume doubled. The end result was over $200k in EBIT savings for the year.- Coordinate and lead the divestiture of several branches within Merry Maids to individual franchise owners and ensure continuous service with minimal disruption to the consumer.

New York, Ny, Us

At JPMorgan, I held several roles during a critical time in the banking industry. By automating much of several critical positions, I was promoted overseeing the development of a new global cash management platform. In addition, I chaired a productivity initiative to establish a culture of process improvement and develop a system to identify, prioritize, and implement these opportunities.- Design and implement a multi-currency cash management system to enable decommissioning of legacy systems. Responsibilities include: * Partner with operational teams globally to capture and document system requirements.­ * Partner with IT to define and test use cases and resolve any business related questions.­ * Coordinate and lead team status calls, track progress, and identify and track potential risks.- Manage cash projections for the firm’s holding company consisting of over 100 accounts and $50 Billion in daily activity to a $10 million cushion.- Lead a cross department initiative to design and build a multi-currency payment system to streamline soft dollar payments for the Equities business.- Reconcile cash transactions versus accounting ledgers on a daily basis and resolve all exceptions.- Develop and implement new processes and tools to improve recurring business as usual responsibilities, which eliminated the need for one FTE and significantly improved controls across the department.- Lead department initiative to identify and maintain critical user developed tools (UDTs) developed in MS Excel and Access and part of a formal change management process.- Spearhead an on-going productivity initiative to encourage users to identify opportunities to save time, reduce expenses, or improve controls within their day-to-day job. This led to increased productivity and accuracy throughout the department and a culture of continuous improvement was established.

Master Of Business Administration (M.B.A.)

B.S., Finance

Information Technology

Full Stack Web Development Certification