Les Mills Asia Pacific is responsible for the licensing of Les Mills programs and group fitness solutions, the education of Les Mills Instructors, and the provision of SMART TECH fitness equipment throughout Australia and Southeast Asia (including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea).

AUSactive is the peak Health and Exercise Industry Association with the largest register of exercise professionals & facilities across Australia. AUSactive want to activate the nation through empowering and representing excellence, innovation, standards and leadership across all exercise and wellness modalities.

I help companies grow their businesses through development of strategy, sales leadership, operations, coaching and business development.Clients include:Wexer Virtual - business development for APAC regionFILEX Convention - project manager, overseeing entire conference productionNPE Coaching - development of partner strategyAustralian Fitness Network - sales and marketing adviceExercise Association of New Zealand - development of sales and commercial strategy including executionCentred Meditation - development of sales and commercial strategy including execution

Wexer make world-class virtual exercise accessible to more people through the use of technology.

As CEO of Australian Fitness Network (Network) I steered the business though an enormous period of change in the fitness industry. Accompanied by a wonderful team of passionate individuals, we grew the business, adapted to change as the market shifted, moved our flagship conference FILEX to Melbourne for three years (then moved it back to Sydney after that) and adapted to one of the most disruptive marketplaces in modern times.I was also instrumental in assisting the owners of Network sell the FILEX convention to an investor group during the latter half of 2017.

Responsibilities included:− Responsible for day to day operation of +10000 membership services department.− Hiring, supervision and training of phone and direct sales team.− Design and implementation of new sales processes for education courses and memberships.− Implementation of web strategy for marketing and selling courses online.− Supervision of SEO and PPC marketing activities.

Life is a small, 1000 member fitness centre based in Ensenada, Mexico owned by the prestigious Papas & Beer Group. I was hired as a consultant to help launch the club and then stayed on for 2 years after.Duties included:Membership salesHiring staff - particularly group exerciseRostersInducting new staffI was also involved in implementing use of the Aphelion club management software for member management.