• Helped build Sunday Goods into one of the most recognizable cannabis brands in California• Responsible for implementing sales strategy, building sales playbook, creating sales process and managing sales team • Closed 3M in sales in 2019• Opened 105 retail/delivery stores throughout CA• Hired, trained, managed 12 direct reports (Sales, Field Marketing, Field Marketing Coordinators) • Closed and managed key store partnerships including MedMen, Apothecarium, Harborside, Caliva. • Key point of contact between distros (Kiva, Blackbird) and manufacture partners (Wellgreens and Headwaters)• Designed product development process including RFPs, in-store pricing analysis, product and brand analysis and in-market feedback.

• Act as strategic partner to sales management; developed product sales strategy and initiatives based on product availability, market trends, and key insights from reporting• Lead retail and agency teams; Focused on driving product adoption, client activations, account sustainability and training/development • Create and implement strategies that impact tactical short-term quarterly goals (revenue, activations) whilst also working with our stakeholders on broader, strategic focus points for AdRoll (performance, sustainability, product development, market planning, forecasting).• Develop and execute global sales training programs across every business segment in San Francisco, Dublin, Sydney, & Tokyo

• Lead the launch of new strategic products including Instagram and our cross-device capabilities within AdRoll. Drove adoption of new products from the incubation/alpha stages to fully scaled products across all regions. • Assisted with product, engineering, and product marketing in crafting a vision and strategy for products supported and evangelized it across company• Built sales support processes and coordinated trainings to roll out products to global Account Management and Sales teams learned from my own sales activity • Collaborated with teams and organizations across company on challenging go-to-market activities including Product, Engineering, Management, Product Marketing, Business Ops, Training, Supply, Legal, Sales & AM, etc. to ensure product roll out success

Focus on growing our social ecosystem through partnerships with both Facebook and Twitter. Responsible for driving Facebook Exchange (FBX) and Web Custom Audience (WCA) revenues throughout North America in partnership with Facebook Sales, SMB, Call Center and the PMD ecosystem.In addition, responsible for growing Tailored Audience adoption through partnerships with Twitter sales throughout North America. AdRoll is the global leader in retargeting with 18,000+ customers in 130 countries. We're over 450 employees and hiring aggressively in SF, NY, Dublin, London, Sydney, Singapore, and Tokyo. Check out openings here: adroll.com/careers. Message me if interested.

• Revenue Responsibility from 2009 – 2013 of +50MM • Serve as day-to-day thought leader in social media and digital advertising to help clients/agencies adapt to Facebook’s ongoing product and technology developments. • Consistently exceed sales quotas while contributing to overall team goals both from revenue contribution and mentoring of team members.• Work collaboratively with cross-functional teams to drive revenue growth with new and existing customers. • Responsible for growing existing client based by analyzing campaign statistics and recommend optimized solutions specific to each clients’ goals, metrics and objectives• As one of the original members of Facebook’s Inside Sales team, help scale our sales team to over 200 reps in over 6 countries by leading several initiatives including customer strategy, interviewing, hiring, sales training and mentoring new hires.

Responsible for acquiring and managing alternate revenue streams through corporate partnerships Focus on large to mid size companies to help them meet their client and employee entertainment by sourcing luxury suites, and hard to find tickets. Develop a corporate page for companies to integrate on their intranets in order for corporate users to receive volume discounts on ticket purchases.