Responsible for leading and coaching a global sales team and partner network for 3 divisions. Meet and achieving sales targets by monitoring performance metrics and developing team members through objectives and key results. Manage budget for the sales department as provided from executive management. Coordinate with Operations on forecasting products and inventory management. Work with Global Sales Director and other BU Sales Managers to codevelop and implement sales plans and strategies along with leading and lagging indicators.

Trained, motivated and coached the Ikonix USA Inside Sales team to meet and exceed Key Performance Indicators, Objectives and Key Results.

Responsible for growth of multiple territories for the Associated Research, SCI and Associated Power Technologies brands of Test and Measurement Equipment. Hunted for new business and closed sales from prospective clients. Visited customer facilities to train test operators and close new business. Maintained relationships with distributors and manufacturers representatives. Collaborated with Marketing to implement Account Based Marketing. Trained new sales hires in proven sales methods and product knowledge. Lead employee engagement committee. Collaborated with Product Manager and Applications Engineers on future product development. Utilized Salesforce to maintain success on KPI’s and exceptional close rates. Provided technical support directly to customer base to maintain high level relationships. Prepared annual territory plans to maximize growth potential. Managed budgets to show ROI for travel and lead retrieval activities.

Answered inbound inquiries for sales needs of Test and Measurement Equipment. Quoted and closed sales at a high rate of success. Grew sales year over year for 3 consecutive years. Wrote Marketing specifications for new product development. Was solely responsible for Domestic Sales for 18 months.