Over 20 years of experience working with major tech companies as well as many smaller ones. Notable names include Microsoft, Yahoo, Apple, and NetSuite. Award-winning work that has appeared in respected publications like Communication Arts Design Annual, and also resulted in a Cooper-Hewitt National Design Award nomination. I work as a design generalist across strategy, product, branding, and code, taking on projects when I have the time and interest.

Reinvented Crackle for the future of entertainment under the ownership of $CSSE.• Built multi-disciplinary remote design team — product, creative, brand, and research• Led Digital Strategy directly with Chief Digital Officer• Launched revamped Crackle O&O apps on CTVs, Roku, FireTV, and more (21 new apps in total), resulting in growth multiples in Uniques and MPU—most cases gross revenue gains of 300-400% over legacy apps• Nearly 200% fewer ad exits, ad inventory sold out, 50% lift in users and total streams directly attributable to design and engineering (no marketing spend), near 50% increase in avg total watch time• 1900+% increase in user registrations (held consistent since launch for over a year)• Achieved record quarterly revenue for parent company $CSSE• Shipped 21 new apps to 110M+ US users• Leveraged new AI and LLM tools to optimize design and content ops workflows, helping to achieve new levels of velocity, and also leading design strategy to implement AI-driven content recommendations

Contributing my experience to the leadership forum, all with the goal of fostering a community where the world's best design leaders can learn from one another.

Leading and growing a distributed product design, brand design, and research organization to bring best-in-class virtual mental and physical healthcare to everyone.• Raised average mobile App Store ratings 1 whole star in 1 year, while raising NPS almost 20pts (hovering now near 80).• Established highly efficient and effective design throughput system with custom-built automations, resulting in brand/marketing design efficiency increases of 500%. Built equivalent processes for other orgs and functional units within company.• Spearheaded creation of new brand design and product design language + accompanying design system in Figma with 200+ components and 4,700+ variants, resulting in a 3x increase in product design team speed.• Reinvigorated program content creation and established new video format for health and wellness lessons, resulting in several awards won for Vida and meaningful growth in outcomes.• Created ad experimentation pipeline which grew conversion 700%+ in 1yr while reducing CAC.• Initiated and led brand and product transformation initiatives which helped the company 3x revenue in 1yr and grow mental therapy sessions 6,000% (not a typo).• Undertook and defined industry-leading accessible design methods to bring our cutting-edge healthcare tools to everyone, regardless of ability. As of mid-2021, our products and website meet or exceed more accessibility standards than any other virtual polychronic platform.• Hiring, growing, and teaching the very best distributed talent.• Identifying and making meaningful, growth-multiplying changes to our product experiences.• All while during the COVID-19 pandemic.

Led a diverse design org within one of the most technologically-advanced startups in the Bay Area, building the future of property data and home improvement.Grew team across product design, brand, user research, visual design, program management, and beyond—300% growth in 2019.Rebranded the company and launched a ground-up rebuild of the core mobile app (react native, for iOS and Android), resulting in a 2x increase in app-derived revenue and a significant reduction in churn. New app also saw a significant increase in NPS ratings as well as app-store reviews.Led the creation of Hover's first Design System, built on top of new design language established during rebrand, built in Figma and React Component Library, resulting in ~80% increase in design and development speed on a screen-to-screen basis.Established processes and best practices around product development and product design, leveraging KPIs to drive innovation and identify opportunities for meaningful change.

Founded the Design Organization within the company, hiring and establishing roles across Product Design, User Research, and Marketing Design, growing the team 300% in two months. Helped spearhead initiatives across product, growth, marketing, and brand which helped Chime grow from 900k accounts in March 2018 to over 8m (still leveraging same playbook I created during my tenure).Key part of the team to design and launch Chime SpotMe, the leading fee-free overdraft fintech solution. Also key contributor to the design and launch of Chime's secure credit card, helping the underbanked establish and grow their credit score.Established disciplined and inclusive design processes to help designers and stakeholders use data and design thinking to rapidly imagine, test, and ship compelling products for our members.Ran experiments in partnership with growth and marketing teams to continuously optimize our ad design concepts, decreasing CPE while increasing conversions.Partnered with vendors to work through the rigorous process of designing and producing spending instruments.

(Formerly Ellation, which changed its name back to just "Crunchyroll" in Mar 2020).Ellation owns two products: Crunchyroll (largest streaming anime source) and VRV (newer streaming service launched in late 2016 catering to geeks, gamers, anime-lovers, and people who dig fantasy and adventure content).- Successfully launched VRV after project had languished prior to my joining. Shipped across multiple device platforms including mobile, web, and living room.- Established working guidelines and processes for the Product Design team to better integrate with growing business needs.- Grew the team, making key hires to build for important platforms and verticals, with total growing to 20 inclusive of FT and contract.- Contributed to product priorities for company.- Established brand voice and visuals for new products.- Set process for coordination with growing international wing of Ellation.- Established company's first User Research group to help provide better insights into user behavior, responses, and desires. Started it within the Product Design team, then branched it out into a dedicated org.- Developed innovation lab within product design to contribute to roadmap planning and product strategy (not just for Ellation but for Otter Media).- Oversaw development of formal Design Systems for use across all products, helping to greatly increase velocity of feature design and development, and also decreasing time needed for onboarding of new employees.- Led initiatives to "bridge the gap" between Product Design and Creative Services, creating workflows to allow both groups to better collaborate and coordinate.- Led one of the "most satisfied" teams within Ellation (according to internal surveys).- Focused on making fun things and having fun while doing it. Passion breeds excellence!Acquired by AT&T August 2018

- Joined as brand new startup, pre-funding.- Responsibilities include reporting directly to CEO, leading product design and strategy, collaborating with best-in-class engineers to build never-before-seen technologies at the forefront of online video.- Filed patent in my name with company.- Proved to be fast learner, picking up new programming languages such as Ember.JS, Handlebars, PHP, and more. Supported team by building product by hand and coding it as well.- Built and maintained relationships with star personalities such as Jillian Michaels as well as YouTube celebs.- All product initiatives were research-driven. Built up system that allowed us to QA new UI with new users to test design decisions and inform revisions, etc.Acquired by Crackle, August 2018

Led marketing, design, and product initiatives that helped take deviantart from a meager 3M members in 2008 to well over 23M in 2012—its largest ever growth period at that time since founding in 2000. Built core design and marketing team from scratch, contributing to increased revenue during tenure and placed Deviantart among the top 50 web properties in the US.Led advertising integrations for major brands like Dr Pepper, Mountain Dew, EA, Square Enix, Disney, Tim Burton, Warner Bros, Paramount, Universal, Smartcar, Adobe, Adidas, and dozens of others, each generating significant revenue for the company while supporting brand awareness from the loyal Deviantart community.Coordinated design and product efforts across multiple departments to ensure collaboration and shared vision.Acquired by Wix, February 2017

Led major client initiatives for Honda Motorcycles, Chevron, and more.Art directed ad campaigns, in-store collateral, photo shoots, branding, and also spearheaded new web initiatives directly with contractors.