Ryan Ford Email & Phone Number

San Francisco, CA, US

Oakland, CA, US

Seattle, Washington, US

San Francisco, CA, US

Over 20 years of experience working with major tech companies as well as many smaller ones. Notable names include Microsoft, Yahoo, Apple, and NetSuite. Award-winning work that has appeared in respected publications like Communication Arts Design Annual, and also resulted in a Cooper-Hewitt National Design Award nomination. I work as a design generalist.

New York, NY, US

• Reinvented Crackle for the future of entertainment under the ownership of $CSSE.
• Built multi-disciplinary remote design team — product, creative, brand, and research
• Led Digital Strategy directly with Chief Digital Officer
• Launched revamped Crackle O&O apps on CTVs, Roku, FireTV, and more (21 new apps in total), resulting in growth multiples in Uniques and MPU—most cases gross revenue gains of 300-400% over legacy apps
• Nearly 200% fewer ad exits, ad inventory sold out, 50% lift in users and total streams directly attributable to design and engineering (no marketing spend), near 50% increase in avg total watch time
• 1900+% increase in user registrations (held consistent since launch for over a year)

New York, NY, US

Contributing my experience to the leadership forum, all with the goal of fostering a community where the world's best design leaders can learn from one another.

San Francisco, California, US

• Leading and growing a distributed product design, brand design, and research organization to bring best-in-class virtual mental and physical healthcare to everyone.
• Raised average mobile App Store ratings 1 whole star in 1 year, while raising NPS almost 20pts (hovering now near 80).
• Established highly efficient and effective design throughput system with custom-built automations, resulting in brand/marketing design efficiency increases of 500%. Built equivalent processes for other orgs and.
• Spearheaded creation of new brand design and product design language + accompanying design system in Figma with 200+ components and 4,700+ variants, resulting in a 3x increase in product design team speed.
• Reinvigorated program content creation and established new video format for health and wellness lessons, resulting in several awards won for Vida and meaningful growth in outcomes.
• Created ad experimentation pipeline which grew conversion 700%+ in 1yr while reducing CAC.

San Francisco, California, US

Led a diverse design org within one of the most technologically-advanced startups in the Bay Area, building the future of property data and home improvement.Grew team across product design, brand, user research, visual design, program management, and beyond—300% growth in 2019.Rebranded the company and launched a ground-up rebuild of the core mobile app.

San Francisco, CA, US

Founded the Design Organization within the company, hiring and establishing roles across Product Design, User Research, and Marketing Design, growing the team 300% in two months. Helped spearhead initiatives across product, growth, marketing, and brand which helped Chime grow from 900k accounts in March 2018 to over 8m (still leveraging same playbook I.

Culver City, CA, US

(Formerly Ellation, which changed its name back to just "Crunchyroll" in Mar 2020).Ellation owns two products: Crunchyroll (largest streaming anime source) and VRV (newer streaming service launched in late 2016 catering to geeks, gamers, anime-lovers, and people who dig fantasy and adventure content).- Successfully launched VRV after project had languished.

Irvine, CA, US

- Joined as brand new startup, pre-funding.- Responsibilities include reporting directly to CEO, leading product design and strategy, collaborating with best-in-class engineers to build never-before-seen technologies at the forefront of online video.- Filed patent in my name with company.- Proved to be fast learner, picking up new programming languages.

Los Angeles, California, US

Led marketing, design, and product initiatives that helped take deviantart from a meager 3M members in 2008 to well over 23M in 2012—its largest ever growth period at that time since founding in 2000. Built core design and marketing team from scratch, contributing to increased revenue during tenure and placed Deviantart among the top 50 web properties in.

US

Led major client initiatives for Honda Motorcycles, Chevron, and more.Art directed ad campaigns, in-store collateral, photo shoots, branding, and also spearheaded new web initiatives directly with contractors.