Ryan Formica Email & Phone Number

Bozeman, Montana, US

Lake Success, New York, US

San Francisco, CA, US

Applied a consultative sales approach to help customers identify their needs withintechnologyIdentifed gaps with new and existing customer's marketing for opportunities inup-sellingResearched assigned leads to better connect with them and identify critical businessopportunities

Ajax, Ontario, CA

Managed and monitored weekly metrics to identify areas of improvement and opportunityTraining and coaching new and current Sales Representatives on new salestechniques and methodologyDeveloped and identified new markets for growth with over $1,000,000 in salesCreated and maintained yearly and quarterly budgets and KPI for Mid-Atlantic RegionHeaded creation.

Ajax, Ontario, CA

Developed and nurtured new territory with a full sales cycle from prospectingthrough account management with over 200 accounts within PA, VA, MDAdvised and launched a go-to-market strategy for the new market category forpremium eyewear for children with strategic partnerships and contentBuilt out lead generation system for the company used for launching.

• Responsible for all aspects of brand development, including product conception and design, marketing/consumer outreach and branding, to-market strategies and after-sale support.
• Oversaw each stage of inventory management from orders, resupplies and shipment to consumer.
• Established E-Commerce Website to streamline ordering process for consumer use and verify accuracy of goods to be shipped.

Dublin, Ireland, IE

 Assisted product managers in insuring accuracy of product information Analyzed and validated complex product attribute data with Microsoft Excel Coordinated the centralization of data and information for multiple product lines

• Evaluated customer key demographics and identified new media outlets to reach end user.
• Worked within cross functional team in establishing art work and photography for the 2013 product catalog and promotional material featured in nationally distributed publications.
• Reviewed order fulfillment within order processing department ensuring SKU accuracy for various Fortune 500 companies purchase orders.

• Designed graphics for: Advertisements, Flyers, various media outlets
• Evaluated and edited upwards of 200+ photos a week
• Participated in general marketing and advertising tasks

• Developed advertisements which were distributed country wide
• Launched and monitored social media news outlets
• Assisted in existing marketing campaigns
• Performed all tasks involved in creation of eyeglass frames

• Created graphics for various media outlets available for download via company website
• Organized and shipped product
• Collected and organized data on ski resorts across the country for central data base