Lead go-to-market strategies for our AI-driven data and analytics solutions, focusing on the sports industry.Identify and cultivate strategic partnerships within the sports sector, driving revenue growth and market presence.Oversee business development, managing key relationships and negotiations with sports industry stakeholders.Guide product strategy and development, refining our interactive video player for exceptional content viewing experiences.Champion the integration of our experiential technology to enhance sports content engagement and data collection.Utilize demographic profile data to analyze sports fans' interests and behaviors, driving personalized experiences.

Expert advisory services in go-to-market strategy, innovative technology, and audience engagement.Devised a successful partnerships strategy for Yerba Buena Virtual Reality, securing key agreements with the XGAMES, Nitro Circus and DAZN for the first ever pay-per-view event available on the Quest.Leading partnership and business development initiatives for HomeField and Hang Media; two early stage startups in the sports content space. Resulted in content partnerships and pre-seed investments.

Exceeded all assigned OKRs while overseeing a $12M budget. Led the Metaverse Sports Content Acquisition, Distribution and Production Strategy for the Quest headset. Partnerships included branded metaverse experiences, immersive event productions, authenticated viewing platforms, and third-party application integrations.Built strategic partnerships and secured immersive rights agreements with the UFC, NBA, NASCAR, One Championship and Lucha Libre.Executive Produced all VR & Horizon World sports integrations (e.g., UFC, NASCAR and NBA).Captained the business development and content acquisition strategy for XTADIUM, a third-party sports viewing app in partnership with Yerba Buena Virtual Reality.Led executive presentations to educate and inform internal stakeholders and external partners on the business strategy and precise Metaverse integrations of sports IP within the Quest headset.

Executive In Charge for live events; including the Hannah Storm and Andrea Kremer Thursday Night Football broadcast, AVP Tour and ATP Tour.Oversaw partnership and technical on-air talent and producers ensuring creative and technical aspects of all broadcasts met or exceeded expectations.Spearheaded product innovation on platform resulting in X-Ray integration allowing for users to purchase merchandise directly from their Prime Video viewing experience.Structured internal pitches for budget expenditures leveraging data science, market research and ROI forecasting to recommend purchasing and acquisition decisions. Results included expenditures on product innovation, talent partnerships and content acquisition.

Led partnership for unscripted sports content with the NFL and English Premier League across Amazon’s All or Nothing Series.Oversaw cross functional workflows across relevant internal stakeholders to ensure Amazon hit all milestones from development to launch of unscripted content.

Structured the financial and legal aspects of replenishment deals with Sony O&O Networks. Partnered with the acquisition groups for the respective networks to ensure all fiscal and legal obligations are being met.