Ryan Freer Email & Phone Number

St. Louis, MO, US

St. Louis, MO, US

Wentzville, Missouri, United States

• Ensured all product listings met company standards and were optimized for search and sales
• Used data feeds to create, import, export, manipulate, format, and analyze product information
• Worked with various teams to troubleshoot and resolve issues related to product listings
• Addressed falling engagement rates with long-form content by using data-driven tactics (e.g. Google Analytics, Microsoft Clarity) to make content more SEO- and reader-friendly
• Maintained the accuracy of written content across 1,000+ product pages by leveraging market research, product reviews, Voice of the Customer (VOC), and internal dataCollaborate with marketing, product, vendor.
• Conducted thorough research - category reviews - to write new on-page content that addresses industry trends, as well as audience interests, behavior, preferences, and pain points

St. Charles County, Missouri, United States

• Wrote clear, compelling copy for various content efforts and channels, across the entire creator and advertiser journey including different personas, verticals, and communication touchpoints.
• Ensured consistency of brand voice throughout all of our communication touchpoints.
• Conducted A/B copy testing, monitor content performance, and translate into clear observations and actionable steps to optimize content efforts.
• Translated complex products and features into simple, compelling, easy-to-understand copy that drives measurable results.
• Implemented SEO best practices
• Crafted and developed interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts.

• Consulted with cross-functional partners and project teams regarding the development, maintenance and continuous improvements of over 2,000 highly effective, customer friendly letter content for external written.
• Identified opportunities to improve the customer experience by leveraging stakeholder research and feedback, user stories, brand standards, and other user acceptance testing criteria
• Gathered requirements for language bank revisions, while maintaining current branding standards
• Revised outdated, technical, financial, and legal language bank to a customer-friendly copy to comply with updated brand standards, reducing grade reading level to 9th grade reading level with a 93% complianc rate

Greater St. Louis Area

• In this role, I began to grow more into an analyst and Product Manager type of role (while keeping a focus on client satisfaction and Lean project management)Agile methods used: Scrum, Kanban, Kaizen, PDCA, Crystal Clear
• Optimize operational efficiencies by analyzing data and processes and identify areas for improvement and implementing change to enhance customer experience
• Represent the Service Dept. as a product-manager type of role for customer satisfaction initiatives, including customer web portal development and owner's manual training and documentation to continually improve.
• Served as a Podio CRM SME for the Deptartment
• Managed data and documentation to create an event-driven customer service center system
• Laid the foundation for making service ticket closeout records, collecting customer satisfaction surveys and documenting and archiving 'lessons learned' to deepen knowledge levels and to inform future training topics

Denver, Colorado

• At the end of the day, my goal is to give a great customer experience, and get clean-running solar energy on people's homes.
• Collaborate cross-functionally--virtually--and built relationships with customers, sales reps, HOAs, design engineers, and any and all stakeholders in the projects to push them forward to installation
• Generate ad hoc Salesforce reports to work through backlogged projects, special projects for process improvements, track personal and team productivity and project completion, and gather data to identify backlogged.
• Took on special projects to find ways to reduce project cycle times from post-install to system activationIn this role I really began to develop my skills as a conscious, intentional leader.
• Advocated for more transparency in making available Net Promoter Score (NPS) survey results to team members
• Maintained an average NPS score of 60+ while managing a pipeline of about 150 - 200 projects

Greater Denver Area

• Functioned as a subject matter expert on policies and best practices as they relate to the Associate Project Coordinator team
• Collaborated with Project Management leadership team to streamline Sunrun's HOA application procedure, identifying points of inefficiencies and recommending procedures to improve quality and reducing cycle time
• Created Salesforce reports to identify and reduce project delays, monitor and improve teammate performance

Master Of Arts (M.A.), Economics

Activities and Societies: Pioneer Business Review Staff Reporter, Grader for the Economics Dept.• Microeconomics • Product Development •.

Bachelor’S Degree, Political Science: International Studies

Activities and Societies: Students for Peace and Justice, Haiti Connection Member, Catholic Relief Services (CRS): Campus Ambassador, New.