Implementing and executing effective digital marketing strategies to drive traffic, generate leads, and increase customer acquisition and retention rates for several different insurance entities including Owner Operator Direct, MOPS, The Quaker Project, InShare, Topa, and others.

• Develop and implement comprehensive strategic internal communications plans that support People and Recruiting team efforts• Design Uptake's employer brand strategy, campaigns, and logo• Define and actionably implement Uptake's EVP• Ideated and structured Uptake's professional development stipend program / created internal communications regarding this initiative• Work with the Marketing and Social Media teams to activate campaigns in support of major strategic priorities• Identify and strategize how to communicate upcoming priorities for Executive and Senior Level, People, and Recruiting teams• Leverage technology to enhance communications• Monitor engagement results and make adjustments as necessary• Used Greenhouse, Paylocity, and LinkedIn to source, screen, and hire several candidates for multiple open roles in various departments throughout 2021-22

• Responsible for all aspects of marketing, public relations, event planning, social media, and branding for six respective bar and restaurant locations• Manage all social and paid social content for six Chicago bar locations including Facebook, Twitter, Instagram, Yelp, Google, Google AdWords, Constant Contact, Mail Chimp, Squarespace, WiX, and ZenReach• Daily use of Google Analytics, keyword research, and on-page website optimization to help improve SEO• Responsible for all e-mail marketing and data collection for six Chicago bar locations • Create digital and print media content for six Chicago bar locations (aliveOne, Easy Bar, Estelle's, The Owl, Remedy, Central Park Bar) including posters and marketing e-newsletters. Provide photography (used across social media platforms, websites, online publications) to tell stories and to create sharable content across all relevant digital platforms.• Develop full social strategies for each bar's "brand" by gathering and analyzing online data and allocating an appropriate budget for advertising which results in making critical decisions on social media/website direction• Field all inquiries for, plans, and executes all events and private parties.

• Daily general performance required prompt action towards time-sensitive, priority requests for clients and partners• Organized and cataloged digital and print photography and audio/video materials• Solely responsible for attention to high visibility projects such as publication distribution, stationery design and bulletin board updates• Participated in the processes of a complete re-branding from University of Chicago’s “Graduate School of Business” to “Booth School of Business” from 2008-2009