I come from a family-based retail background, which has successfully run the Surplus & Adventure stores for around 20 years. The latest project in the pipeline is The Adventure Hub, the first corporate adventure park in Malta, of which I have been appointed CEO. The park will incorporate a number of activities including paintball and lasertag, zipline, obstacle course, together with camping areas, catering facilities and much more. It’s been seven years in the making and I am looking forward to launching the project in the coming months. I have been involved for more than a decade. with Innovative Solutions, which sells customised menus and displays to the Hospitality sector. Moreover I used to own a distribution company which was very successful for over 20 years. That has now given way to other projects such as the upcoming Adventure Hub. As you can see, I love variety and developing new things! It was a logical step forward for me, having been already involved in the Hospitality world. I believe I understand our target market, which enables us to create the content that the industry needs right now. The result is very specialised, which is exactly what the sector requires. It is crucial that, through our distribution network, we know exactly who is receiving the magazine, where they work, and what their job role is. Our reader database, who each receive a hand delivered copy, are the key decision makers in the industry – hotel and restaurant owners and directors, chef patrons, executive chefs, purchasing managers, food and beverage managers, and so on. I was inspired by each of them to create the HORECA Malta brand. It’s about doing something different that really is of value to the people reading it.