I work with small businesses and startups that aren’t ready for a full-time product or growth marketer but could really benefit from the skillset. My work spans traditional product marketing (especially GTM launches), demand generation (campaign management and digital spend optimization), and marketing communications (creative execution, content, and customer communications). Check out examples of my work at ryanspursuits.com

Planned and executed our GTM calendar, ranging from specific feature enhancements to an entirely new Mobile SDK for iOS and Android; maintained a regular cadence of customer communications to drive adoption/migration. Owned product positioning, messaging, core product collateral, pitch deck refinement, and persona education company-wide. Developed Apptentive's four core personas and provided extensive training to commercial teams.Managed our customer evidence program by working closely with CS to identifying high-value customers, securing logo rights, and conducting interviews to document their amazing stories—see FanDuel and WeatherBug for examples of my work.

I develop demand generation marketing programs for Thomson Reuters Legal Tracker and HighQ, delivering measurable, repeatable and predictable sales growth through the right mix of outbound marketing programs. An advisor to the business, I provide recommendations on how to achieve our marketing goals informed through past campaign performance using tools like Tableau, SFDC and Eloqua.

Responsible for developing, executing and measuring marketing programs to build awareness, generate leads, and grow client utilization of Thomson Reuters Legal Tracker, the top-ranked and most widely used system for legal matter management, e-billing and analytics. This includes the creation and communication of product messaging and positioning, definition of buyer and user personas, and orchestration of quarterly product launches. Proud to be on a three-person marketing team responsible for 50% of the sales pipeline. See below for some examples of content I've helped create.

Led the development of new product launches, vertical/industry marketing programs, and sustaining marketing support for key product lines contributing over $400m in revenue -- from conception (messaging and value prop development), to creation (creating assets firsthand, through in-house agencies, or through external agencies), to execution (via best-of-breed marketing automation tools). With a global focus, I ensure the worldwide success of programs by overseeing translations and localization projects, and by closely collaborating with regional marketing, product management, outside agencies/vendors, public relations, and channel marketing teams.

* Executed MarCom plans through the management of projects, including print/online advertising creative, direct marketing materials, end user collateral, website copy/content, and other customer touch points* Created new product launch plans, product-level marketing positioning and messaging frameworks, and worked with field marketing, industry marketing, and web marketing to ensure content and creative consistency* Developed creative briefs and worked with creative agencies and in-house resources to manage projects from inception through completion and communication externally

* Marketing communications for a $400m division, including product promotion, new product launches, generation of sales collateral, training events and trade shows* Experienced project manager, overseeing marketing initiatives from inception to execution to analysis* Performed a variety of online marketing activities: mixed-media promotions; writing and releasing multi-segment e-newsletters; development of website product pages; and utilizing lead automation/management tools to refine campaigns* Created a suite of online marketing tools to empower Eaton’s network of distributors

* Performed marketing communications for the $40m Sensing Solutions business unit* Conducted market research, gathered voice-of-customer data via custom surveys, generated and analyzed customer service trends and sales reports* Led multiple major product launches by creating collateral (internally and in concert with outside creative agencies), educating sales and channel, and advertising via the web and industry publications* Managed advertising initiatives utilizing trade magazines, direct mail, email and the web

* Assisted Product Managers in creating collateral, distributing sales tools, planning new product promotions, supporting new product launches, writing articles for monthly newsletter to distributors, and producing competitive selling packets* Created user interface, logos and package design for commercial software application* Developed artwork and packaging for direct mail campaign* Collaborated with cross-functional team and outside vendors to reprint product catalog

* Conceptualized and developed the company website, advertising brochures, posters, letterheads and business cards* Designed logo to be featured on first telecommunications product