• Managed company’s website and developed digital strategies to grow online revenue, enhance user experience and optimize for organic traffic. As a result, year over year revenue goals were exceeded by 6.7% and website traffic increased by 10%.• Maintained a superior SEO infrastructure, utilizing Google Analytics to identify and visualize onsite trends.• Collaborated with the marketing department to develop content strategies for email campaigns. Composed copy, worked with graphic designer for creative assets, developed email layout and reported on stats monthly.• Conceptualized new website features: scoped projects, wrote efficient development tickets, performed user acceptance testing and authorized features to production, while working with assistance of development team.

• Produced and executed various marketing campaigns according to plan and within a given budget, including direct mail, trade show events, and sales promotions, amongst others.• Prepared tracking reports by collecting, analyzing and summarizing sales data.• Designed print ready advertisements, flyers and brochures that supported branding objectives. Followed workflow calendars to ensure marketing collateral was designed and printed at the appropriate time.• Wrote email newsletter and website landing page content.• Met with travel suppliers as needed to develop new marketing concepts with goal to increase sales.

• Acted as client concierge, owning the primary point of contact role. Maintained daily correspondence with client to discuss project status and foster a positive experience.• Lead multiple projects at various stages of the project cycle through to a successful launch. Monitored project progress by tracking action items and conducting design and implementation reviews.• Ensured all revisions, notes and suggestions were relayed to the appropriate designer/developer’s attention.• Developed and wrote proposals by establishing project scope through pre-qualification and discovery phases.

• Designed, maintained and managed the company’s 8,000 SKU eCommerce store using the Magento Ecosystem. Achieved an increase in monthly sales and traffic since January 2012 when the store was launched.• Analyzed Google Analytics tracking as well as paid search campaigns on a weekly basis. Teamed up with an outside agency for assistance with keyword and link building optimization efforts.• Interviewed, hired and managed a part-time Catalog Administration Intern.• Designed print ready advertisements, flyers and product packaging that supported branding objectives. Collaborated with the sales team to produce promotional materials that informed client network of new products and discounted pricing. Prepared workflow calendars to ensure marketing collateral was designed, printed and/or launched at the appropriate time.• Produced and executed direct mail and email newsletter campaigns.• Attended weekly meetings with management to prioritize competing demands and brainstorm new ideas.