Managed sponsorship portfolio valued at $3M/yr, developing strategy, activating assets and presenting results to senior leadershipIncreased sponsorship asset utilization from less than 30% to 95%+ in less than two yearsImplemented enhanced ROI tracking that more accurately determined true value of events and sponsorship assetsCreated, executed, analyzed, and reported to senior leaders on comprehensive evergreen customer satisfaction surveys for all OpCosDeveloped social media strategy, including objectives, critical success factors, implementation, content and ROI measurementCreated marketing collateral, promotional material, and electronic communications for all regional operating companiesOrganized logistics and technological preparation/support, frontline on-site contact for national expedited service relaunch event

Enhanced overall customer experience at every level of membership to drive retention and increase customer baseUtilized market segment research and analysis into direct marketing initiatives for membership developmentGenerated and manage vendors for group expeditions and multi-day “immersion” events

Managed staff of 10–12 employees providing guest services for luxury field box suites at University of Phoenix StadiumSupervised Guest Relations in main concourse and proactively resolved customer issues (complaints, inquiries, etc.)Executed in-game promotions including sponsored giveaways and special pre/post-game fan eventsOrganized set-up and take down for luxury suites and large group pregame events within the stadium

Provided support to President’s brokering team by assisting in all aspects of account service to exceed customer expectations Performed liaison role between customers and underwriting companies to coordinate account development and renewalPrepared risk summaries for marketing prospective accounts to drive increased profitability