Caribe Future Development Inc. envisions a futuristic business environment in the Caribbean via technology advancements.

Led the Sales & Marketing department of Harrison’s Cave Eco Adventure Park.Entrusted to lead the startup Sales & Marketing initiative for the reopening of Harrison’s Cave and the transition to an Eco Adventure Park.Achieved the month on month profitable growth of the Eco Adventure Park throughout the rehabilitation phase.Collaborated with the Sales Representatives to drive the CHUKKA PAL - Affiliate Program initiatives across the Accommodation, Transport, Tour Operator and Local Social Influencer segments.Achieved full partnerships with Tour Operator and Destination Management Companies in Barbados within the first year of the redevelopment project.Collaborated with the On Property Revenue Team to drive OPR numbers and initiatives.Led the marketing drive towards the Corporate and Group Market to achieve the Tour Revenue Target.Led the Event Concept drive towards establishing on property and in-cave experiences.

Led the marketing initiatives to drive revenue across all Social Media platforms, print media and partnerships.Achieved a 186% revenue target for 2019 in Group Business targets while achieving an increase of 137% on the 2020 & beyond target for Group Sales within 2019.Collaborate with the Group Sales team as Group Sales Manager, to meet and exceed revenue targets year on year since 2016 and surpassing revenues by 14.7% and 13% for 2017 and 2018 respectively. Achieved the first ever two complete buy-out of the resort for a week long period with possible extension. This was accomplished twice within an 8 month period of Oct 2020 and May 2021 for confirmed bookings for 2022 and 2024 respectively. Entrusted to target and create new avenues within new market segments for Groups such as sports, entertainment and festivals

Lead the team with the collaboration of Darlene McDonald- Director of Sales & Marketing, to enhance the processes used to earn more group business for Hilton Trinidad in multifarious regions and industries.Lead the design of a master communications and marketing initiative for the Hilton brands in the Americas to store, share and use for all brands in Hilton, across the Americas, in collaboration with the Corporate Communications department for the CALA Region.Designed an action plan to reconstruct the Group sales focus to analyse the TOPLINE statistics of sales team performance in order to target the better performing groups and increase business profits for 2016Mastered the TOPLINE sales tool-document to facilitate sales performance analysis of the team and clients.

Entrusted to open and manage a new coffee shop 'Cuppa Cafe' in the lobby of Hilton Barbados Resort.Developed the marketing plan to concur with the opening of Cuppa Cafe and trained the TM’s of Cuppa Cafe to Hilton brand standards and SOPs.Led the Cuppa Cafe team to earning a revenue of $77.5K USD from July-October 2015 and improved the revenue of Cuppa Café via the marketing initiatives in collaboration with suppliers and the Marketing & PR company, by an increase of monthly revenue of $5k per month, before the winter season, and currently on a path of $7.5k-$10k forecasted increase for the November 15- February 16 winter period.Collaborated with the Sales & Marketing team to launch the ‘Re-Discover Hilton Barbados’ event to drive suppliers, local transient guest (corporate included) and hotel guests to the resort. This resulted in the attendance and participation of 30 suppliers, 500 local transient guest (corporate included), and 250 hotel guests to the resort. Entrusted to design the marketing action plan for the Hilton Barbados App which launched at ‘Re-Discover Hilton Barbados’.Led the analysis and redesign of the Critical Path HR Guide for the future changes within the Hilton Brand to assist with the opening, transitioning and closing of Hilton branded hotels worldwide.

Developed a marketing plan to increase revenue of Ginger Sushi bar, Restaurant & Lounge by WA Panama and to change the perception of the restaurant in the minds of locals.Collaborated with the Executive Chef to design a food cost reduction plan that focussed on using open spaces in and on top of the hotel to grow food for the restaurant via a roof garden. The plan consisted of a suggestive plan to sell event space within the roof garden.Led the HK Supervisors of WA to improve the speed and efficiency of supervisor inspections of rooms to inspected and ready by working with current am and pm supervisors on an inspection checklist and SOP by modifying the current processes.Collaborated with the Cluster Management team to open the Hilton Panama and Hampton Inn by Hilton Panama in 2014.

Invested in the start-up of Quality Occasions, an event organising agency.Researched and Analysed Business proposals of stakeholders and provided recommendations for future business initiatives. Entrusted to provide corporate strategy proposals for the company

Entrusted to develop an international business strategy to market "The Crane Vacation Club" Membership Program throughout the Caribbean Region. Collaborated with other members of the Property Sales team to improve our Membership Options for interested persons to add attractive incentives for them into becoming a member of our 2000+ Crane Member base.Collaborated with other members of the marketing team to research and input strategic proposals to develop "The Crane Vacation Club" Membership Program Plan.Collaborated with other members of the marketing team to develop and promote a strategic proposal for new properties under The Crane brand such as, "Beach Houses at Culpepper" - New Ultra-Luxury Resort in BarbadosMet with potential clients and inform them about their purchasing options through The Crane Ownership- Membership Program.Led the research of various competitive real estate/hotel properties operating similar real estate models to that of The Crane.Assisted the Commercial Director in researching and producing a new Corporate Club product to the corporate market of first, Barbados and then the rest of the Caribbean Region.Assisted with various marketing projects for the restaurants, events and various business proposals involving The Crane Residential Resort and its services.

Entrusted to develop an international business strategy to market and transform of one of Barbados’ leading restaurants relying on my knowledge of international finance and business case analysis.Led a research analysis of the Restaurant Staff’s Service and training methods and redefined their necessary standards for day to day service to clients through findings and proposals.Collaborated with other members of a team to research and input strategic and operational information on the backend of a webpage.Collaborated with other members of a team to market a new resort and residence to potential local and international clients.Met with potential business clients, organised and conducted business client focused activities and events and communicated not only in English but in Spanish and Portuguese.Acted as Head Marketer for Azul Restaurant at Sea Breeze Hotel (part of Ocean Hotels)

Assisted in the development Promotional Material for the Hotel as well as I was in charge of the Marketing of Azul Restaurant at Sea Breeze Hotel (part of Ocean Hotels).Directed the transformation of the marketing of Azul Restaurant. I arranged photo shoots, virtual videos, website redevelopment and promotional events for Azul Restaurant.Assisted in analysis of the Restaurant Staff Service and training.Assisted in the research and input of information on the backend of the website, www.caribbeanhotels.com

Entrusted to create various proposals for potential partners and investors for The Crane ResortAssessed and assisted in evaluating business plans presented to The Marketing Department at the Crane from various companies. Provided recommendations, business analysis and review on Marketing and Business Strategies of The Crane ResortThis position enabled me to undertake a wide range of Corporate Strategic functions. I have a proven record of working well independently and in groups and have an impeccable record of meeting all deadlines set.