Leads the segmentation and execution of email and push campaigns for Fandango, Fandango At Home (formerly Vudu) and Rotten Tomatoes brands, aligning with strategic goals set by cross-functional teams.Develops and maintains lifecycle journeys, ensuring that customer interactions are engaging and effective throughout their lifecycle.Collaborates with data engineering teams to build and maintain data flows, including the development of a data mart for Fandango and Fandango At HomeConducts segmentation testing with Business Intelligence team to optimize campaign performance.Manages and executes dynamic, cross-branded marketing offers and promotions. This includes creating exclusive movie ticket offers on Fandango that provide customers with discounts on Fandango At Home content, enhancing customer value and driving engagement across both platformsDeveloped the data flow and processes to leverage customer wishlist data, enabling targeted email campaigns that alert customers when items of interest go on sale. This initiative presents wishlisted content in email creative, resulting in a highly successful campaign for the Fandango At Home brand by significantly increasing customer engagement and sales.Played a key role in launching the Marketing Preference Center, enabling users to customize their brand communication preferences for Fandango, Fandango At Home and Rotten Tomatoes brands while expanding our marketing reach.

Responsible for overseeing all operations for transactional (EST/VOD) film content on the VUDU platform.Developed customized reports using SQL for members of the content operations team to streamline workflow and improve overall efficiency.Maintain frequent communication with studio partners to meet content publishing deadlines from the point of availability announcement to the time content goes live to customers.Operational duties include licensing new content, programming pricing offers, processing asset deliveries, ensuring proper artwork and metadata is in place.Closely collaborating with merchandising and marketing teams to ensure content is in place and presented correctly for promotions.Worked closely with VUDU engineering, product, marketing, and merchandising teams to open our platform to Premium film offerings (PVOD) when studio partners shifted release strategies due to the pandemic.

Coordinator for TV content and responsible for managing 10+ studio accounts that included top performing TV properties.Facilitated rapid turnaround for TV episodes to VUDU customers the next calendar day after broadcast.Responsible for licensing, pricing, and ensuring that all content is correctly set up and launched on time.Maintaining studio release schedules, coordinating asset deliveries, and helping provide the best TV experience to VUDU customers.

Primarily focused on getting VUDU’s closed caption assets to meet the accessibility requirements set by the National Association of the Deaf.Provided closed caption syncing to new video offerings and troubleshooting issues for a 10 person team focused on getting entire catalog up to legal standard.Coordinated content operations data pushes to release new content and make changes to VUDU store front.

Handled the tasks of filming live university lectures for broadcast to off campus sites and the internet for distance education. Simultaneously employed in another University department as a videographer for television and online broadcasting of live events around campus.

Worked in a number of crew positions on three feature length films, over forty student short films, a nationally televised commercial, a music video, and other various film and video projects. Positions included location sound mixing, script writing, directing, and video editing.