Ryan Grable Email & Phone Number

Indianapolis, In, Us

New York, Ny, Us

Knoxville, Tn, Us

• Led a revenue growth marketing team of 15 professionals across North America; driving marketing sourced bookings from 9% in 2020 to 45% in 2024.• Built creative demand generation programs to drive increased MQLs with a quality rate of 93% and conversion rate of 42% from MQL to SQL and 30% from SAL to Closed Won. Delivering success across both paid and organic channels.• Focused on team engagement by improving our net employee score from 3 to 54 over the course of 3-years.• Grew external communications by 200%. Originated and launched the groundbreaking program, "Nurses of Note," celebrating over 500 nurses.• Successfully positioned our corporate brand and launched a unified platform, PerfectServe Unite, bringing our collective 6 products and business units together as one.• Pioneered a digital-first demand generation strategy combining an enterprise account-based model with a fast-paced SMB model, driving middle-of-the-funnel pipeline creation and bookings results.• Attained "Leader" and highest in "Ability to Execute" in Gartner's MQ. Leader position for KLAS Research in both clinical communication and provider scheduling.• Seamlessly integrated key marketing technologies to amplify our marketing reach, adopting tools such as Pardot, 6Sense, Unbounce, and Qualified.• Designed executive-level dashboards and monthly business reviews, monitoring ROI from paid marketing initiatives.

New York, Ny, Us

• Led a global team of 80 professionals, across diverse domains including field marketing, demand generation, digital, marketing operations, and sales development.• Significant YoY growth 18% of bookings (81% marketing sourced), 156% for Hot MQLs, 144% for completed demos, and 160% of opportunities.• Implemented an account-based marketing initiative aimed at bolstering customer upsell and cross-sell efforts. This strategic move resulted in a substantial 220% YoY increase in our pipeline.• Undertook a comprehensive revamp of our digital marketing strategies with a pronounced emphasis on both organic and paid channels. This transition paved the way for a more personalized user experience across our digital platforms.• Orchestrated go-to-market strategies for a diverse portfolio of 9 distinct brands, encompassing sectors such as corporate, public, news & analytics, and mission-critical organizations.

Menlo Park, Ca, Us

• Assembled a team of 20 marketers with an allocated budget to support the organization transformation from on-premises to cloud, accelerating a digital first approach across the SMB market and beyond.• Achieved a commendable 32% increase in marketing-sourced bookings, surpassing the first-year target by an impressive 10%, as well as 150% growth in marketing qualified accounts, and marking a significant 65% YoY increase.• Led a global organizational change transitioning the marketing and sales teams from a traditional lead/contact model to an account-based revenue approach, positioning Genesys at the forefront of marketing innovations; and won the 2019 Sirius Decision award for ABM.• Overhauled and replaced 25% of the MARTECH stack to better align with our renewed digital focus. This initiative was not only ROI-driven but also resulted in substantial cost savings for the technology department.• Functioned as the marketing site executive for Indianapolis, successfully expanding the marketing team from 20 to 70 professionals within the inaugural year.• Consistently communicated key demand generation metrics and growth achievements during quarterly board, operations, and management discussions, emphasizing the marketing department's pivotal role in Genesys' success.

Göppingen, Baden-Württemberg, De

• Hired and led a 30-person global marketing team, dedicated to driving new customer acquisition across Americas, EMEA, and APAC with a keen emphasis on region-specific strategies.• Achieved a significant 30% YoY growth in eCommerce revenue, with an impressive 40% of our ARR being sourced directly from our website.• Rolled out a comprehensive demand generation process, executing multi-touch campaigns laser-focused on specific vertical markets, use-cases, and buyer personas. MQLs experienced a remarkable 80% growth YoY, reflecting the efficacy of our demand generation model.• Conducted rigorous market research and customer interviews, revealing intricate buyer personas, discerning primary challenges, and acquiring a thorough understanding of specific industry needs.• Elevated brand awareness and significantly expanded market presence across the United States, securing a notable market share in both mid-market and enterprise segments. Led the product pricing transformation to convert more ARR through multi-year contracts for enterprise and month-to-month ecommerce billing for SMB.• Successfully incorporated Hubspot, empowering our marketing strategies with behavior-based automation and maximizing engagement.• Established specialized dashboards and reports, enabling in-depth analysis of marketing results and fostering data-driven decision-making.• Invited to attend Permira’s annual marketing executive conference to present on best practices: Marketing & Sales Alignment and Revenue Acceleration Through Digital Transformations.

Tampa, Fl, Us

Accusoft, the leader in content and imaging solutions, provides software APIs and components that solve document lifecycle complexities. Our patented technology provides document viewing, advanced search, image compression, conversion, barcode recognition, OCR, and other image processing tools to use in application and web development.

Tampa, Fl, Us

• A team of 7 direct reports through regular one-on-one sessions, team meetings, and formulating action plans to ensure optimal team performance.• Formulated and executed demand generation strategies, processes, and GTM initiatives, resulting in a substantial 866% YoY increase in marketing-generated revenue.• Key GTM strategy of migrating legacy customers from on-premises to cloud based software; protecting 50% of customer churn and accelerating revenue growth with multi-year contracts and product expansion.• Oversaw the management and operational efficiency of marketing automation tools and processes, including Marketo and Salesforce; enhanced features such as sales insights, lead scoring, lead nurturing, campaigns, and lead flows.• Implemented a comprehensive digital marketing strategy that included SEO/SEM, social media and communities, web/banner advertising, mobile, and video marketing.• Directed the planning and execution of over 75 events annually, ranging from national and regional trade shows to customer-centric and lead-generating field events.• Instituted robust measurement systems, analyzing and reporting on the lead-to-close process, demand generation program effectiveness, and overall campaign outcomes. Presented insights and results to executive management, facilitating data-driven decisions.

Clearwater, Florida, Us

Tech Data Corporation is one of the world's largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data is ranked No. 107 on the Fortune 500® and one of Fortune's "World's Most Admired Companies."Job functions:• Managed 25+ vendor partner relationships to achieve quarterly marketing goals. Exceeded goal for 8 consecutive quarters with average goal of $2.5 million a quarter.• Created marketing campaigns to focus on: Net New Partner Recruitment; Partner Retention/Growth; Product Launch; Product Refresh Campaign; and Customer Loyalty Programs.• Coached a team of Marketing Account Executives to build lead gen programs and drive growth for vendor partners.• Developed strategic marketing campaigns that target vendor partner growth outside of normal business procedures.• Leader for Sales OnDemand with an emphasis on training and education for the Marketing Account Executives as well as pipeline management.• Delivered overall Client Systems divisional marketing goal through leading weekly pipeline meetings and one-on-ones with Product Marketing and engagement with executives.• Built cross functional support within Tech Data to execute high level customer service, implementation and execution for vendor partners –cross functional teams consist of: TDAgency, Product Marketing, Accounting, System Engineers and Sales (VAR and SMB).

Atlanta, Ga, Us

Atlanta, Ga, Us

Master Of Business Administration (Mba), Business Administration And Management, General

Ba, Marketing And Communications