Ryan Greives

Ryan Greives Email and Phone Number

Accredible | Marketing & Comms Leader | Brand Builder | Advisor @ Accredible
Ryan Greives's Location
Greater Indianapolis, United States, United States
Ryan Greives's Contact Details
About Ryan Greives

Senior marketing and communications leader with 18 years’ experience (both in-house and agency) designing and building brand categories for B2B SaaS and tech companies, helping them create scalable growth engines. Proven history of driving successful marketing strategies, including helping three companies from early-stage to exit (3Tera (acquired by CA), Bluelock (acquired by InterVision Systems), and iGoDigital (acquired by ExactTarget)), and Formstack secure $425M in growth investment from PSG and Silversmith Capital Partners.I lead brand marketing (content, comms, design, and events) at Accredible. I most recently led brand and communications at Formstack, helping move the company upmarket and reposition it from an online forms provider to a leading no-code workflow automation platform. Previously, I led communications at Cheetah Digital, driving the company’s repositioning, biggest product launch in company history, acquisition of Wayin, and significant movement in our respective Gartner Magic Quadrant and Forrester Wave. At cleverbridge, I launched the company's first global PR and social media program, delivering consistent media coverage and elevating the brand. Prior to cleverbridge, I earned a series of promotions to serve as VP of BLASTmedia, led some of the agency’s largest accounts, conducted launch campaigns for numerous startups, and helped many high-growth companies build their profile.Working with a wide variety of companies at all stages of growth, I have helped shape strategy and messaging for companies such as 3Tera (acquired by CA in 2010), Bluelock (acquired by InterVision Systems in 2018), iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Onboardian, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).Specialties: marketing strategy, communications strategy, brand marketing, media relations, public relations, internal communications, corporate communications, social media, positioning & messaging, product launches, analyst relations, content strategy, content marketing, customer advocacy

Ryan Greives's Current Company Details
Accredible

Accredible

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Accredible | Marketing & Comms Leader | Brand Builder | Advisor
Ryan Greives Work Experience Details
  • Accredible
    Senior Director, Brand Marketing
    Accredible Aug 2023 - Present
    Mountain View, Ca, Us
    Lead brand marketing, responsible for content, comms, website, design, and events.- Led the company rebrand, delivering a new identity, messaging and narrative, and website to better speak to our upmarket ICP and reflect our market leadership - Led brand strategy and introduced the company’s first Brand Scorecard—leading to an 18% increase in ICP brand awareness in 2.5 quarters, 21% YoY increase in brand search, and 9% YoY increase in Share of Search- Led content strategy development and execution of quarterly pillar content to fuel integrated marketing campaigns—leading to an 11% YoY increase in organic traffic and 10% YoY increase in website-sourced pipeline- Led the development of the company’s first industry report (2024 State of Credentialing), leading to a 500-registrant webinar, 2,200+ readers, and 500+ MQLs in the first 30 days- Identified and developed 20 new customer advocates via case studies, testimonials, and speaking sessions (only had 13 in the first 10 years) and launched the company’s first brand marketing campaign highlighting top customers- Led communications strategy that led to a 20% YoY increase in LinkedIn audience and being named to TIME’s World’s Top EdTech Companies 2024 and Fast Company’s Next Big Things in Tech, and awarded Global Engagement Solution of the Year by the 2024 EdTech Breakthrough Awards and Learning Technologies Organisation of the Year by the Learning Technologies Awards 2024
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  • Onboardian
    Fractional Head Of Marketing & Strategy
    Onboardian May 2020 - Present
    Meridian, Us
    Onboardian is all-in-one training, coaching, and communication platform purpose-built to help auto dealers develop, engage, and retain employees. With the industry’s first situational learning and practice technology, leaders can teach and test employees on real-life scenarios proven to maximize retention and connect with today’s customer—all without having to create a single lesson. Leading dealerships like Premier Automotive, Peterson Chevrolet, and Performance Toyota Bountiful use Onboardian to connect employees with the communications, content, and resources they need to drive operational and customer excellence. Support business, marketing, and brand strategy. Also support operational areas like fundraising, hiring, and scaling.
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  • Formstack
    Vice President, Brand & Communications
    Formstack Jun 2021 - May 2023
    Fishers, In, Us
    Hired initially as Director of Strategic Communications but was promoted after one year to lead corporate marketing (comms, design, content, events)—going from a team of two to 14, with 100% retention. Also served on the Senior Management Team, and as the interim marketing leader for eight months in 2022.- Led development of new brand messaging and strategic narrative, which drove our corporate strategy, thought leadership, and sales pitch deck—and played a significant factor in securing a $425M growth investment- Developed brand strategy, including establishing internal brand agency, annual theme, and quarterly campaign cadence—leading many of the top pipeline-producing campaigns and events, a 50% increase in new website traffic, and a 38% increase in branded search (reaching ~25k people/month searching for Formstack in 2022)- Led comms strategy and managed PR agency partner, leading to multiple inclusions in Gartner reports, and a 14% increase in media coverage, 127% increase in potential reach, and 1,502% increase in PR-driven website sessions over the first two years—including coverage in Techcrunch, WSJ, Fortune, Forbes, Axios, and Protocol- Led the development and execution of the company’s first-ever customer and partner conference and awards program, Practically Genius 2021, which led to 1,600+ registrations and $735k ARR in sourced pipeline- Led the development of internal communications strategy and all-employee events (including bi-monthly virtual townhalls and annual in-person events)—leading to an increase in employee engagement and alignment- Formalized and grew corporate social responsibility program, Formstack for Good, and launched Formstack Forests, which planted 30,000+ trees around the world to create a more sustainable planet- Led corporate communications and provided strategic counsel to executive leadership, including our COVID-19 response and relief program, social injustice response, growth investment, and crisis management
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  • Formstack
    Director Of Strategic Communications
    Formstack Feb 2020 - Jun 2021
    Fishers, In, Us
    Led communications strategy (including corporate and internal comms, public relations, social media, and analyst relations)
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  • Cheetah Digital
    Director Marketing Communications
    Cheetah Digital Apr 2019 - Feb 2020
    Chicago, Illinois, Us
    Led communications strategy (including corporate and internal comms, public relations, and analyst relations), added responsibility by building a client advocacy program- Spearheaded development and implementation of new messaging and strategic narrative that drove consistent messaging and activation of sales plays- Led global communications for large-scale organizational change efforts, including the acquisition and integration of Wayin, the sale of MailPublisher business in Japan, and several change management events- Developed PR strategy and managed PR firms in the US, UK, Germany, and France for consistent media coverage, product launches (including the biggest in company history), and acquisition of Wayin (which resulted in an exclusive with The Wall Street Journal), garnering 35%, 75%, and 31% Share of Voice among competitor sets- Developed and led analyst engagement strategy that helped move the company from Niche to Challenger in Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs and from Contender to Leader in Forrester’s 2020 Email Marketing Service Providers Wave; secured seven requests for participation in research reports and inclusion in a prospect’s RFP process- Led a comprehensive internal communications program to activate internal brand and keep 1,400 employees connected, informed, and inspired- Developed a client advocacy program for identifying and activating advocates through references, awards, speaking opportunities, case studies, content, etc.- Provided strategic communications counsel to Executive Leadership Team
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  • Cleverbridge
    Senior Public Relations Manager
    Cleverbridge Jan 2017 - Mar 2019
    Cologne, De
    While still driving the global PR and social media strategy, increased responsibility in helping lead the marketing team, and collaborating with executive, product marketing, and sales leadership to develop and drive go-to-market strategy– Developed and continuously refined brand messaging and positioning as we identified new markets (e.g. SaaS, B2B)- Led and helped execute demand generation, account-based marketing, and brand campaigns with engaging and educational content (e.g., case studies, videos, ebooks, webinars, etc.), event sponsorships, product launches, brand and website updates– Selected and managed EMEA PR firm to support sales, marketing, and recruiting efforts (HQ in Cologne, Germany)– Selected video marketing and selling platform, developed video strategy, and trained reps to help improve sales prospecting, shorten sales cycles and build brand awareness– Consistently secured top-tier press coverage and drafted winning company award submissions—leading to increased referral and organic search traffic, and brand awareness
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  • Cleverbridge
    Senior Public Relations Specialist
    Cleverbridge Jan 2013 - Jan 2017
    Cologne, De
    Developed and launched the global PR and social media program from scratch– Consistently secured press coverage in target trade, business, and local media—leading to increased referral and organic search traffic, and brand awareness– Developed and implemented proactive strategies that maximize company vision, image, and brand including drafting numerous winning speaking and company award applications– Developed client case studies, press releases, and testimonials that were top-performing sales and marketing assets– Developed and managed the social media strategy and optimization efforts that led to social channels being top referral traffic sources (LinkedIn, Facebook, Twitter & YouTube)– Developed and promoted thought leadership content including videos, white papers, ebooks, SlideShares, etc. as part of the global content strategy, helping build brand awareness and shorten sales cycles
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  • Blastmedia
    Vice President
    Blastmedia Jan 2007 - Dec 2012
    Indianapolis, In, Us
    Hired initially as a college intern to contribute to agency growth but earned several accelerated promotions and advancement in responsibility. Other positions held: VP of Business Development and Account Executive.– Developed and executed all aspects of clients’ PR and content strategies while achieving specific campaign objectives to support clients’ marketing initiatives, leading to the highest client retention rate in the agency– Led numerous campaigns simultaneously and provided strategic counsel to some of the agency’s largest clients at all stages of growth, including 3Tera (acquired by CA in 2010), Bluelock (acquired by InterVision Systems in 2018), iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK)– Forged solid editorial relationships and secured substantial, consistent coverage in key trade, business, and local media, and won several industry awards for clients– Managed and mentored a team of Account Executives– Established new business leads with a wide variety of clients through creative selling skills and knowledge of the industry, resulting in a direct impact on the agency bottom line
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Ryan Greives Skills

Media Relations Press Releases Social Media Marketing Social Media Public Relations Facebook B2b Content Strategy Marketing Communications Internal Communications Publicity Blogging New Media Analyst Relations Editorial Marketing Business Development Digital Marketing Integrated Marketing Online Marketing Writing Content Marketing Strategic Communications Crisis Communications Corporate Communications Strategy Social Networking Start Ups Marketing Strategy Thought Leadership Business To Business Editing Brand Awareness Leadership Positioning Strategic Brand Positioning Product Launch Industry Analyst Relations Messaging Online Video Marketing Video Marketing

Ryan Greives Education Details

  • Purdue University
    Purdue University
    Public Relations And Advertising

Frequently Asked Questions about Ryan Greives

What company does Ryan Greives work for?

Ryan Greives works for Accredible

What is Ryan Greives's role at the current company?

Ryan Greives's current role is Accredible | Marketing & Comms Leader | Brand Builder | Advisor.

What is Ryan Greives's email address?

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What is Ryan Greives's direct phone number?

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What schools did Ryan Greives attend?

Ryan Greives attended Purdue University.

What are some of Ryan Greives's interests?

Ryan Greives has interest in Professional Networking, Public Relations, Social Media, Technology, Cloud Computing, Sports, Media Relations.

What skills is Ryan Greives known for?

Ryan Greives has skills like Media Relations, Press Releases, Social Media Marketing, Social Media, Public Relations, Facebook, B2b, Content Strategy, Marketing Communications, Internal Communications, Publicity, Blogging.

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