• Lead a 40+ team of disruptive performance marketing specialists• 18 US Search Awards, including Best Large Integrated Search Agency, Best PPC Campaign and Most Innovative SEO Campaign• 4 BrightEdge Edgie Awards• Featured case studies in Think With Google and The Keyword

Digital strategy, SEO, PPC, programmatic display, retargeting, website analytics, competitive analysis for brands like:• TOTO• Sakrete• Levolor• Sunbrella• Moen• VELUX• WIX Filters• Hurst Jaws of Life• AdvanTech and ZIP System

• Website redesign for Goulston Technologies (results: 72% increase in total traffic, 16% increase in organic traffic, 40% increase in organic mobile traffic, 91% increase in non-branded impressions)• Managed, targeted and optimized Facebook ads for Novant Health (1M+ impressions, 300k+ reach, 10k+ link clicks)• Developed SEO/SEM lead generation campaign for PBI Performance Products that generated 130 enterprise-level leads from companies like Ferrari, Boeing, Lockheed Martin & Rolls-Royce (product requests increased 69%, organic traffic increased 68% and the conversion rate tripled)• Lead project manager on mobile responsive website re-design for the Urban Ministry Center that resulted in triple digit percent increase of average donations• Assisted Novant Health in developing a strategic plan for its social media platforms, including a comprehensive social media audit, audience analysis and competitive analysis• Monitored 20+ website Google Analytics properties and provided traffic, audience and performance analysis to optimize leads, sales and conversions for our clients• Developed 50+ proprietary Google Analytics dashboards as the agency's data analysis team leader• Developed digital strategy for the agency's new business development efforts that led to 3x more organic traffic and new client leads• Managed two digital marketing interns and taught them the basics in digital strategy, including search, display, social, web and email campaign creation and optimization techniques

• Developed interactive social communication platform• Managed all aspects of SEO, SEM, social media and email marketing• Executed inbound marketing campaigns that generated 101k website pageviews/mo, 60k unique visitors/mo, 5 university partnerships, & served over 200k students• Created results driven social media marketing campaigns with one viral post generating 200k+ • Established a Brand Ambassador intern program, hiring and training 12 interns

-Ranked #1 intern (36 total interns) in both unit volume and new accounts created-Expanded firm’s waste fryer oil collection service by $50k/yr or 1500gal/mo-Contracted 31 new food service clients in 20 days (restaurants, sports arenas and schools)-Signed largest restaurant (500 gal/mo) and increased client base by 220% in Newport News, VA-Led best practices sessions and mentored 4 under-performing interns

• Planned new product promotion initiatives and conducted social media surveys• Executed product pallet drop in library during finals week – 4,000cans/30min , 2,000+ organic Facebook impressions• Sponsored largest Greek party of the year – police reported “Red Bull and 500+ students mud wrestling”• Selected as 1 of 300 student brand managers from a nationwide applicant pool of tens of thousands

• Invented organic surfboard wax after 500+ experiments with beeswax, tree resins, natural clays• Utilized e-grants ($2,000) to manufacture, package and distribute surf wax and branded apparel• Formulated communication platform for social media, website, packaging, merchandise, and other brand content• Leveraged the glory days of SEO to rank on first page of Google for the industry's most competitive terms which led to international new customer inquiries• Generated positive cash flow over three years, but phased out business to concentrate on academics and other lucrative entrepreneurial ventures