Senior Director Of Digital Marketing
CurrentHeld multiple roles steering and scaling a top-performing Digital Marketing group within Sony’sdistribution arm with a focus on elevating its global roster of GRAMMY nominated and high-profile artists.Lead a team in optimizing digital artist platforms (YouTube, TikTok, IG, Meta, Snap X) throughcomprehensive content audits, campaigns, and organic engagement, as well as building partnerships with culturally aligned brands and content creators (Milk Bar, Daily Paper, Lobos, Trixie… Show more Held multiple roles steering and scaling a top-performing Digital Marketing group within Sony’sdistribution arm with a focus on elevating its global roster of GRAMMY nominated and high-profile artists.Lead a team in optimizing digital artist platforms (YouTube, TikTok, IG, Meta, Snap X) throughcomprehensive content audits, campaigns, and organic engagement, as well as building partnerships with culturally aligned brands and content creators (Milk Bar, Daily Paper, Lobos, Trixie Matel, Runway NYC). Own platform relationships with Meta, Snap, TikTok (etc.) for marketing collaborations, beta partnerships, and events.Directly responsible for prioritizing Digital Marketing projects and resources, leading strategy discussions and alignment with global Marketing groups. Revamped offerings to elevate and sustain growth, rolling out social media audits, CRM campaigns, and standalone digital capabilities. Reorganized the team to incorporate more diverse voices and define clearer paths for advancement within the organization.Top Skills: Marketing, Digital Marketing, Marketing Strategy, Brand Management, Social Media Marketing,Digital Media, Artist Relations, Channel Marketing, Content Strategy, Talent Development, Influencer Marketing, CRM, Campaigns, Earned Media, Owned Media, Process Design, Data Analytics, Project Management Show less