FSO Business Consulting

- Collaborated with team to localize e-Commerce management from corporate to divisional level- Optimized over 100 product pages on Amazon to identify SEO opportunities and content deficiencies - Performed a content audit and composed a formal recommendation for improving the division’s online presence-Advised on customer pricing strategies for future profit realization efforts- Commercialized new innovations and created new market derivatives as part of Brand Development team

• Conceptualized and created high-performing fundraising email copy for 10 state and federal candidates • Developed skills in HTML and ad optimization on platforms such as Google, Facebook and IBM Silverpop• Instrumental in the launch of a full-scale digital campaign for Michigan senatorial race• Worked with Speaker Paul Ryan’s marketing team crafting social content relevant to the daily political climate• One of two interns selected to assist management with confidential accounting software migration reconciliation

• Collaborated with CEO and Founder to create a strong brand and digital presence for the product• Analyzed market research and incorporated findings into effective advertising strategies • Instrumental in designing current website and managed all social media outlets • Strengthened interpersonal communication/sales skills while pitching product to Whole Foods Market’s purchasing teams