Co-Publisher | Marketing & PR Director

public relations | marketing | political advocacy | campaign management

Public Relations | Digital Marketing

As Owner & Marketing Director, I created and implemented the complete business plan and international marketing strategy that has reached hundreds of clients, and has given the company the best closing ratio among competitors.- Developed company from inception and managed business organization, logo and website development, marketing/sales touch-points, and dual-target marketing campaigns. - Devised and implemented integrated marketing campaigns in social media, search engine optimization, guerilla marketing, traditional advertising, public awareness and speaking engagements, and national/international networking.- Fostered relationships and partnerships with broadcast media, the Kentucky Derby and World Equestrian Games title sponsors, international equestrian eventing organizations, clients, and competitors.

public relations | marketing | political advocacy | campaign management

- Developed and managed interactive marketing solutions for large-scale clients.- Provided internal sales/marketing consulting, and managed client/vendor relationships.- Developed business plan and marketing/sales touch-points, website content, and sales proposals and protocols.

In my roles as Senior Account Executive and Interactive Sales Director, I acquired and managed 140+ regional and national accounts through the entire sales, project management, and client retention processes. As a result, I maintained a client retention rate of roughly 95 percent, nearly doubled the company’s growth, and consistently exceeded project expectations and deadlines.- Developed and implemented full-service marketing solutions, including initial account development, client needs analysis, strategic planning, budgeting, website development, interactive and search engine optimization, and in collaboration with Meridian-Chiles on broadcast media campaigns, crisis management, and event planning.- Managed an eight-person team of designers and developers, and trained new sales staff and account managers

- Created and implemented advertising strategies that reduced costs, increased market penetration, and expanded total clients.- Designed and placed broadcast media advertisements in local and regional disseminations.- Budgeting and distributed funds from monetary trusts for residents throughout each month.