Promoted to lead creative teams in both product and marketing to shape and maintain a cohesive brand identity across all touch points. In addition, playing a pivotal role in elevating the brand aesthetics, ensuring a consistent visual language, and driving creative excellence on a global scale.Top contributions in this position include: ➤ Develop and execute a comprehensive global brand design strategy aligned with the company's overall objectives. Collaborating with cross-functional teams to ensure brand alignment across products, marketing, and communications.➤ Oversee the creation and evolution of the brand's visual identity, ensuring it reflects the company's values and resonates with target audiences. Drive the development of design systems, guidelines, and assets for consistent implementation across various channels. ➤ Ensure brand design consistency across all international markets, adapting strategies to local nuances while maintaining a unified brand message.➤ Work closely with marketing, product, and other departments to integrate brand design seamlessly into various campaigns, product launches, and initiatives. Foster strong relationships with internal stakeholders to understand their needs and deliver effective design solutions.

Promoted to lead multi-year global creative strategy and graphic/paint innovations for all bike categories (i.e. mountain, pavement, urban fitness, electric), as well as components, parts & accessories, and packaging, driving $500M+ in sales globally. Build and develop 3D design team to create immersive VR presentations for global market events and innovative multi-media marketing campaigns. Work extensively with cross-functional senior leadership to ensure alignment across all teams to ensure smooth execution of products across all segments.Top contributions in this position include: ➤ Lead new manufacturing facilities, both domestically and abroad, on line assembly and paint workflow(s), as well as identifying local sources to drive down costs and increase efficiency in the supply chain.➤ Drive creative direction and development of all pro-team bikes, apparel and accessories for world tour events such as Tour de France, Giro de Italia, World Cup events and National Champions. ➤ Own mentorship within design teams across company brands to help improve efficiency and apply learnings from Cannondale best practices.➤ Advise marketing teams on how to best highlight the product through storyboard creation and other marketing assets.

Promoted to lead the global product graphic design team on implementing cohesive design language, seasonal color and innovative product initiatives. Successfully led cross-functional collaboration with the industrial design team to continually push for advancements in our frame design. Directed all in-factory development and communication with global vendors to ensure cost efficiencies and proper production. Elevated volume driving skus as well as pinnacle and custom bikes through cross category aesthetic, color and branding alignment. Top contributions in this position included: ➤ Co-owned the rebranding as well as the execution of the new Cannondale brand. ➤ Helped plan and facilitate state of the art painting facilities in global HQs to enable rapid in-house sampling ➤ Led research and development of paint and decal innovations and worked extensively with global manufacturers to ensure viability ➤ Managed talent acquisition to help build a well-rounded creative team

Elevated the road bike category through design language, color and branding. Worked extensively with product managers to ensure we are offering a balanced line plan that is aligned with the creative seasonal brand direction as well as consumer feedback. Hands-on experience with global manufacturers to ensure products are executing to plan and cost. Mentored and developed production designers and interns.

Meet with current and past students to listen and advise on ways to achieve their own individual career goals. Each session's agenda is created by the mentee and focuses on career advice, résumé or portfolio review, interviewing skills, networking, and life after graduation.

Managed the development of graphics for retail merchandise (i.e. apparel, soft goods) as well as print, digital and mobile assets. New apparel designs for both the adult and kids category drove a 50% comp in retail sales. Worked extensively with cross-functional teams and external vendors to ensure adherence to the pipeline and costing. Owned creative direction and photography of all merchandise for e-commerce sites. Helped drive brand marketing through clean simple design of landing pages, e-blasts, lightboxes, banners and social media layouts.

Specialized in product design, illustration and packaging design for a range of brands and categories such as Zoo York, Arbor, Zumreed and Macy’s.