Messaging platforms that clearly reflect the needs and desires of your most valuable audiences are foundational in any successful brand strategy or tactical marketing program. We call them “islands” and they represent places of refuge for your loyal customers and constituents in an increasingly cluttered competitive landscape.Island Time Management - through 25 years of market research, communications, and business management experience - assists organizations of all shapes and sizes in better understanding their audiences so that marketing efforts and expense can yield greater success.

Executive Bev is a wine sales and marketing company that represents a portfolio of products designed to capitalize on the latest consumer trends. Our wines are sourced from a network of small to mid-sized wineries that are located around the world. This allows us to offer a suite of products that connect with wine enthusiasts spanning multiple generations, geographies, and price points – while never sacrificing quality or value.

Boutique Bev is a wine brand development and sourcing agency that creates products designed to capitalize on the latest consumer trends. We source and import wines from a network of small to mid-sized wineries that are located around the world. This allows us to create unique tasting experiences that connect with wine enthusiasts spanning multiple generations, geographies, and price points – while never sacrificing quality or value.

Livetech specializes in experiential learning for adults 50+ by using fun, real-life experiences both in-person and online to teach technology from a lifestyle enhancement perspective. Livetech offers two categories of service including Curriculum Development and Event Production. Both work together to provide fully customized, turnkey learning experiences that are informative, entertaining, and engaging. Using quick-hit Pop-Ups, deep-dive Workshops, and self-directed eLearning experiences, we work with brand partners to develop learning paths that surprise and delight audiences, build brand affinity, and deliver measurable results.

• Successfully launched a strategic marketing division for an integrated communications agency to create an earlier point of entry for existing creative services and interactive technology groups - improving client retention, increasing average billings per client. • Contributed heavily to new business development, agency marketing strategy, client marketing strategy and directed cross-functional implementation teams including clients, partners, vendors and agencies.Clients & Brands: Alma Lasers, Bald Head Island, BRAX Fundraising, Cheminova NA, National Dairy Council, National Football League, North Carolina Medical Society, Novartis, Quintiles

• Created and implemented a comprehensive rebranding strategy for a global, clinical research organization that earned $17M in projected revenue over an 18-month period after the new brand was implemented (equating to 70% growth).• Managed all internal resources (media relations, corporate communications, social marketing, digital marketing) and external freelance/agency relationships (design, copywriting, production) to successful implementation.

• Directed all facets of senior-level client relations for a start-up advertising/communications agency including: business development, account/strategic planning, market research, pitching/presentations, executive leadership moderation/interviewing and budgeting.• Positioned the agency for sale and managed all account service-related teams to roughly 90% retention through the acquisition of the agency by national public relations agency, French West Vaughan.Clients & Brands: Alien Skin Software, Astroturf, Bobbitt Construction, CIAA, Clinexus Clinical Research, Connexion Technologies, Cornerstone Biopharma, Dey Pharmaceuticals, GlaxoSmithKline, Health Decisions, Integrated Clinical Trial Services, Kingsdown Mattress, Pogo Health, Rock and Roll Hall of Fame, Thomson Corporation, Trinity Healthcare, Trust Atlantic Bank, UNC Executive Education, United Arts of Raleigh & Wake County

• Helped grow a predominantly media-based agency into an integrated marketing consultancy with extensions into concept development, market strategy, creative services and brand development.• Managed the global rebranding of $3.4 billion DIMON International, enabling the acquisition of chief competitor, Standard Commercial and launching the newly combined entity, Alliance One International.Clients & Brands: Blount Manufacturing, DIMON International/Alliance One International, EMCO Electronics, Nationwide Insurance, OPW

• Assisted in the development and execution of tactical marketing plans in conjunction with market research and media planning departments to support the approximately 50% of the agency’s technology, pharmaceutical and consumer goods clients.• Developed operational processes and systems for account management, trafficking, time/budget tracking and financial reporting.Clients & Brands: Arris Interactive, Baby Togs Clothing, Cisco Healthcare, Entrinsic Software, etrials, Lord Corporation, Nortel, Powerware

• Developed and implemented marketing strategies for domestic and international album releases – focused on generating exposure for new artists and increasing fan bases for established artists.• Coordinated marketing activity and negotiated contracts between management groups, booking agents, publicists, radio promoters, tour managers and other artist representatives.

• Supported the implementation of marketing/album release strategies for national and international recording artists in conjunction with artists’ managers, booking agents and concert promoters.• Developed a nationwide network of college representatives/street teams in 90 university markets that provided an unprecedented activation channel for new and existing artists.