Ryan Heider Email & Phone Number

• Product discovery research – Identify new product features that meet specific customer needs and achieve specific cost and success outcomes. (User testing, feedback surveys, stakeholder interviews)
• Delivery – Conveying product vision and roadmap to an Agile delivery team (Submitting epics and features, finalizing design and content resources). Also manages all web experience site personalization capabilities and.
• Analysis and reporting – Monitors efficacy of web product and features and uses member and business partner feedback to ensure products are meeting customer needs. Reporting back to Senior leaders. (Voice of customer.
• Web operations – Consistently deliver member-facing web messaging and content updates via enterprise IT team (Interact messaging, web content updates and fixes)

Greater Minneapolis-St. Paul Area

• Help develop and implement strategic communications plans for digital Wellness properties, including new capabilities, enhanced features, and improved user experience.
• Use market and stakeholder feedback, consumer research, analytics, and regulatory standards to determine the strategies and approaches necessary to deliver digital solutions that increase member satisfaction and drive.
• Work closely with analytic s team to define success metrics, monitor and optimize the experience.
• Act as a subject matter expert with business partners in understanding their business needs and translating those needs into web, mobile-based communications solutions.
• Help create clear product feature requirements for new or enhanced digital properties including business justification (market opportunity, cost, customer, and channels).
• Make monthly content updates in content management system

Greater Minneapolis-St. Paul Area

• Deliver content integration packages to brand teams that ladder up to their campaign priorities.
• Work as the liaison between the brand teams and the website teams to ensure the brands’ priorities and objectives are met.
• Have deep understanding of the priorities, objectives, consumer insights and campaigns of both the brand teams and the website teams and ensure content development ladders up to both.
• Use consumer insights to develop strategies that deliver need-state content integration opportunities and messaging.
• Influence and develop content integration packages across all digital platforms, including website, social, email and mobile/apps.
• Champion owned media capabilities and audiences to brand teams and advise on integration strategies and opportunities.

• Managed the well-being captain network, including the Advisory Team, Group Captains and Location Captains in Stores, DCs, and HQ, totaling 2,000+ enterprise wide captains.
• Developed strategies and projects for effectively leveraging onsite resources to meet benefit and well-being priorities.
• Led and managed complex, cross company projects by effectively developing timing and action plans, communicating needs to internal and external teams, and motivating teams to provide the support needed in a timely.
• Led, managed and executed Well-being Dreams project with a budget of $1.25M which led to the fulfillment of five Target team members dreams.
• Managed and coordinated engagement of 2,000+ well-being captains.
• Developed marketing resources including newsletters, engagement activities and presentations to educate and inform Target team members on benefit and well-being initiatives.Corporate Well-being Promotion | Digital.

Greater Minneapolis-St. Paul Area

• Developed and optimized Target.com marketing plan to deliver Target.com sales, margin and conversion.
• Utilized guest insight and key inputs from marketing partners to effectively manage execution of plan.
• Provided thought leadership across category teams and effectively communicated marketing vision.
• Partnered with Merchandising to create comprehensive Outdoor Play marketing plan that drove year over year growth of 20%, leading to yearly sales of $3.5 million.
• Developed new training process and materials to assist new team members and their managers.

Wausau, Wisconsin Area

• Effectively led Chassports.com and Footaction.com cross-functional teams to reach sales, marketing and conversion goals.
• Managed daily execution of marketing tasks for the site.
• Generated and implemented internet marketing ideas for special promotions associated with sporting events, new product launches, and new athletic technology.
• Developed and executed on-line marketing plans for vendors including Nike, adidas, and Under Armour.
• Achieved 2009 demand revenue growth of $2 million for Champssports.com by executing exceptional merchandising tactics and providing commitment to visual detail.
• Managed inventory levels of over 15,000 products for each site respectively.

• Maintained relationship with ESPN and provided marketing and administrative support to Account Manager.
• Created and distributed reports to assigned accounts.
• Managed e-mail and banner process by submitting requests, organizing planning meetings and providing direction to team, and coordinating proofing process with ESPN.
• Developed merchandising schedule for the ESPNshop.com and communicated changes to Purchasing department.
• Planned, executed and reviewed ESPN’s monthly e-mail campaigns.
• Constructed marketing campaign for The V Foundation on Arena Football Store Website.