Ryan Heider Email & Phone Number

•Product discovery research – Identify new product features that meet specific customer needs and achieve specific cost and success outcomes. (User testing, feedback surveys, stakeholder interviews)•Delivery – Conveying product vision and roadmap to an Agile delivery team (Submitting epics and features, finalizing design and content resources). Also manages all web experience site personalization capabilities and vendor implementation to deliver the right web journey to the right person at the right time•Analysis and reporting – Monitors efficacy of web product and features and uses member and business partner feedback to ensure products are meeting customer needs. Reporting back to Senior leaders. (Voice of customer, Adobe Analytics website analytics, SEO reporting)•Web operations – Consistently deliver member-facing web messaging and content updates via enterprise IT team (Interact messaging, web content updates and fixes)

Greater Minneapolis-St. Paul Area

•Help develop and implement strategic communications plans for digital Wellness properties, including new capabilities, enhanced features, and improved user experience.•Use market and stakeholder feedback, consumer research, analytics, and regulatory standards to determine the strategies and approaches necessary to deliver digital solutions that increase member satisfaction and drive improved wellness outcomes.•Work closely with analytic s team to define success metrics, monitor and optimize the experience.•Act as a subject matter expert with business partners in understanding their business needs and translating those needs into web, mobile-based communications solutions.•Help create clear product feature requirements for new or enhanced digital properties including business justification (market opportunity, cost, customer, and channels).•Make monthly content updates in content management system

Greater Minneapolis-St. Paul Area

•Deliver content integration packages to brand teams that ladder up to their campaign priorities. •Work as the liaison between the brand teams and the website teams to ensure the brands’ priorities and objectives are met. •Have deep understanding of the priorities, objectives, consumer insights and campaigns of both the brand teams and the website teams and ensure content development ladders up to both. •Use consumer insights to develop strategies that deliver need-state content integration opportunities and messaging. •Influence and develop content integration packages across all digital platforms, including website, social, email and mobile/apps. •Champion owned media capabilities and audiences to brand teams and advise on integration strategies and opportunities. •Advise brand and media planning teams on the strategic use of Owned Media Platforms as part of their holistic media plans. •Provide guidance on brand impression planning to platform teams. •Deliver impressions and integration package reporting/insights/trends to brand teams through partnership with Consumer Insights and Analytics teams. •Provide direction to dedicated on-site agency team member to execute content integration packages. •Identify, share and apply industry marketing best practices via strong external focus.

•Managed the well-being captain network, including the Advisory Team, Group Captains and Location Captains in Stores, DCs, and HQ, totaling 2,000+ enterprise wide captains. •Developed strategies and projects for effectively leveraging onsite resources to meet benefit and well-being priorities. •Led and managed complex, cross company projects by effectively developing timing and action plans, communicating needs to internal and external teams, and motivating teams to provide the support needed in a timely manner.•Led, managed and executed Well-being Dreams project with a budget of $1.25M which led to the fulfillment of five Target team members dreams.•Managed and coordinated engagement of 2,000+ well-being captains.•Developed marketing resources including newsletters, engagement activities and presentations to educate and inform Target team members on benefit and well-being initiatives.Corporate Well-being Promotion | Digital Marketing & Communications | Well-being Champion Engagement |Data Analysis and Benchmarking | Project Management | Dynamic Presentations

Greater Minneapolis-St. Paul Area

•Developed and optimized Target.com marketing plan to deliver Target.com sales, margin and conversion. •Utilized guest insight and key inputs from marketing partners to effectively manage execution of plan.•Provided thought leadership across category teams and effectively communicated marketing vision.•Partnered with Merchandising to create comprehensive Outdoor Play marketing plan that drove year over year growth of 20%, leading to yearly sales of $3.5 million.•Developed new training process and materials to assist new team members and their managers.

Wausau, Wisconsin Area

•Effectively led Chassports.com and Footaction.com cross-functional teams to reach sales, marketing and conversion goals.•Managed daily execution of marketing tasks for the site. •Generated and implemented internet marketing ideas for special promotions associated with sporting events, new product launches, and new athletic technology.•Developed and executed on-line marketing plans for vendors including Nike, adidas, and Under Armour.•Achieved 2009 demand revenue growth of $2 million for Champssports.com by executing exceptional merchandising tactics and providing commitment to visual detail.•Managed inventory levels of over 15,000 products for each site respectively.

•Maintained relationship with ESPN and provided marketing and administrative support to Account Manager. •Created and distributed reports to assigned accounts. •Managed e-mail and banner process by submitting requests, organizing planning meetings and providing direction to team, and coordinating proofing process with ESPN.•Developed merchandising schedule for the ESPNshop.com and communicated changes to Purchasing department.•Planned, executed and reviewed ESPN’s monthly e-mail campaigns.•Constructed marketing campaign for The V Foundation on Arena Football Store Website.