Global Digital Strategy Manager, Vegetable Seeds Division
Leverkusen, North Rhine-Westphalia, De
Responsible for driving the digital strategy and roadmap to ensure readiness, effectiveness and business integration for Seminis and De Ruiter brands globally. This requires the development of strategies, executional plans and guidelines that allow the global marketing organization to empower regional marketing teams to reach and serve their customers through digital platforms.I am responsible for assessing digital maturity globally, as well as educating, training and collaborating with cross-functional and cross-regional teams, with the goal of attaining improved lead generation, customer loyalty and top-line sales growth.