Ryan Hershey Email and Phone Number

-Managed Boochcraft’s events and a team of Field Marketing representatives-Interviewed, trained and onboarded new hires-Ensured team goals were being met and implemented monthly plans-Executed large scale events, such as Burning Man, Fresh Ideas Organic Marketplace, Mammoth Bluesapalooza, and others-Executed trade shows -Executed flavor launch events with key influencers-Managed events budget -Negotiated contracts-Implemented SOP's to increase ROS-Worked closely with sales to identify new opportunities in the market-Used sales data to ensure we were activating in key areas-Worked with 60 key off premise accounts from San Diego to Orange County, ensuring KPI’s were met-Worked with various Distributors -Weekly meetings with our Director of Marketing-Collaborated with CEO and Director of Sales-Worked closely with B-Corp brands to build the B-Corp San Diego community-Hosted happy hours at our taproom to increase sales-Fostered connections with aligned brands to strengthen Boochcraft’s brand image

-Built annual events calendar comprised of small local activations and large scale sponsorships-Planned and executed events in the Southern California territory -Organized new events tailored to Boochcraft fans to help cultivate a Boochcraft community -Fostered strong community relationships with aligned business, providing product sampling and pop-up event opportunities-Managed a small event staff-Annual budget and forecasting

-Managed San Diego, Orange County and Riverside territory-Scheduled meetings with clients-Created a schedule for myself-Made outbound cold calls and hit weekly quota -Communicated with customers about their needs-Sent correspondence and samples to customers-Tracked expenses

-Works closely with Southwest Regional Manager to execute events-Responsible for assets at events, including packing up, setting up, and breakdown at events-Activated at Expo West-Participates in brand activations -Assisted in hiring process of new employees-Trains new employees on procedures and company values -Creates event recaps and provides feedback to managers

-Helped market Clif Bars and their brand at large sporting events on the West Coast, such as IRONMAN in Utah-Assisted regional manager in setting up events-Provided input on future events based on demographics of specific events