Founded and grew a niche, retail business where I now engage as an advisor for business and ecommerce strategy

Heading the build out of the digital product organization, I directly oversaw development and analytics teams in the planning, prioritization, and delivery of new digital products and features. Further, I optimized the funnel for various conversions and micro-conversions; and presented insights to senior leadership team during weekly, monthly, and quarterly business reviews.Highlights of my contributions include: • Delivering vision-driven leadership to elevate digital operations and ecommerce growth. • Embracing innovative digital strategies to drive revenue growth 30%+ within a dynamic post-COVID market while simultaneously cutting costs and margins through global vendor contract negotiations. • Establishing a data analytics teams to better position the company to transform web and business data into actionable dashboards and report deliverables. • Utilizing A/B testing campaigns to drive a 50% increase in email acquisitions and spur increases of 30% in sample leads, 65% in newsletter signups, and 50% in account creation. • Partnering with legal counsel to bring the operation to full compliance with CCPA/CCRA through the management of technical integration, contract negotiation, and site-wide messaging processes.

Delivering forward-looking leadership to ecommerce operations, oversaw strategic planning and execution for all departments; set and communicated operating policies, procedures, and performance expectations; and directed teams executing initiatives in customer care, sales and business development, product assortment, marketing and promotions, and supply chain.Highlights of my contributions include: • Being hand selected by the company CEO to oversee business operations with a focus on driving sustainable growth, and exceeding expectations by actualizing a 60% boost in annual revenues. • Providing steadfast leadership during unchartered territory during the COVID-19 pandemic, navigating a transition to a work-from-home model and minimizing impacts to product shortages. • Expertly negotiating an international contract and orchestrating a major deal to source CGI images for the product line, creating real-feel merchandise images for thousands of products. • Improving company digital strategies by engaging SEO tactics for search/landing pages and consolidating campaigns to improve ad scores and reduce cost-per-click metrics while improving bounce rate.

Owning digital business strategy development and implementation, I partnered with developers and quality teams to devise roadmaps, prioritize projects, and plan sprints for digital initiatives.Highlights of my contributions include: • Capturing 35% year-over-year growth in revenues through the improved utilization of user behavior data in site and product strategy design. • Championing the restructuring of organizational processes and teams to better position the company for improved efficiencies and reduced operating costs. • Lifting the brand reputation by transforming customer review data insights into opportunities for service improvement, with initiatives yielding increases of upward of 20% in third party review scores. • Heading the launch of a Spanish language version of the website to enhance the organic search presence and reach an untapped customer segment.

Here, I led the build out of a new company website to bolster mobile ecommerce operations, managing front-end web design projects from end-to-end. I also defined strategies for A/B testing and site optimization.Highlights of my contributions include: • Producing a custom, fully responsive site from scratch, taking the mobile engagement operation from nothing to over 30% of annual revenue. • Heading an advanced Google Tag Manager and Google Analytics implementation, tracking thousands of custom events, dimensions, attribution channels, and conversions. • Launching an internal employee competition to drive innovation for A/B testing methods.

During my time at Isagenix, I was responsible for building out the CMS portion of a portfolio of WordPress websites that had a variety of content owners managing over 13 languages across the globe. I also built out the first version of their responsive web layouts for mobile usage on the main Isagenix.com website as well as all of their various sub-sites.

At Citation, our primary product was CyberRegs--a custom built, web-based platform for managing federal and state regulations used by hundreds of companies small and large to help manage their compliance. I was responsible for the brand image, UI and UX of CyberRegs and Citation's other various company websites.

I was in charge of either opening or closing the store. Some of my responsibilities included performing interviews, running the store, customer service, stocking the shelves, counting the safe and setting cashiers up on registers.