Ryan Hochstrasser Email & Phone Number

Bluffdale, Utah, United States

• Played a crucial role in preparing a startup company for a successful product launch by employing a range of design skills, including industrial design, graphic design, packaging design, engineering, photography, workflow design, and process design.• Led product development by finding and collaborating with overseas partners, creating detailed tech packs and drawings, overseeing prototyping and testing, managing quality control, negotiating cost, and coordinating logistics and shipping.

Logan, Utah, United States

• Defined the NordicTrack brand identity and design language, creating cohesive and timeless designs across multiple product lines, price points, and generations.• Demonstrated deep expertise in design for manufacturing by implementing manufacturing constraints in my designs, enabling engineers to work faster while maintaining the original design intent.• Collaborated routinely with engineers to ensure requirements for materials, finishes, tooling, manufacturing, safety, ergonomics, cost, assembly, and packaging were met.• Gained a deep knowledge of materials and their manufacturing requirements, including injection-molded plastic, CNC’d, cast, formed, extruded, and stamped metals.• Applied a human-centered approach to create beautiful and ergonomically sound designs, considering the needs of the user in every aspect of the layout.• Designed a broad range of products and defined the color, material, finish, and graphics of each product.• Decreased tooling costs and created a consistent look across the product line by developing displays with shared components and modular parts.• Mentored and trained junior designers, providing guidance on design principles, software tools, and career development.• Created a process that replaced photography with Keyshot renderings for release images, saving time and resources.• Communicated designs to cross-functional teams including engineering, marketing, production, costing, and packaging.• Improved the assembly process for the Commercial Series Treadmill from the 2022 model to the 2023 model by reducing the number of parts and fasteners, resulting in reduced assembly time and complexity while enhancing the quality of the fit and finish.• Collaborated with packaging engineers to create cost-effective packaging designs.• Collaborated with the prototyping and fabrication shop to quickly create and review samples.

Cottage Grove, Wisconsin, United States

• Demonstrated expertise in managing end-to-end design processes, collaborating with mechanical engineers, packaging engineers, production factories, and vendors to ensure the successful transition of designs to production, while preserving design integrity, quality, target cost, and schedule.• Cultivated strong relationships with engineering and manufacturing teams in China and Taiwan, travelling extensively to communicate and coordinate design activities.• Spearheaded the development of over 35 consumer products across multiple brands, including AFG, LIVESTRONG, Horizon, and Matrix.• Employed advanced SolidWorks surfacing and modeling to design and engineer products for efficient manufacturing.• Utilized user panels to evaluate the comfort and functionality of fitness equipment, optimizing product designs based on feedback.

Clarks Summit, Pennsylvania, United States

Minneapolis, Minnesota, United States

• Revitalized the Metropolitan furniture collection, a top-performing product line at Target, by updating its design to enhance its aesthetic appeal and functionality.

Spring Park, Minnesota, United States

• Acquired in-depth knowledge of manufacturing processes and materials, and honed strong mechanical skills.